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Adobe Marketo Engage

by Adobe Marketo Engage

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Adobe Marketo Engage's own site

What Adobe Marketo Engage is

Adobe Marketo Engage is an enterprise marketing automation platform for planning, running, and measuring personalized campaigns and coordinating marketing and sales data. It supports email automation, customer journeys, lead scoring, lead capture forms, and native CRM integrations. Campaigns can span email, web, mobile, chat, events, webinars, and digital advertising, with multistep automation that responds to customer behavior and changing data. AI capabilities help with campaign creation and activation, including email copy, subject lines, images, data normalization, journey creation, and lead investigation. Teams can capture, enrich, and update profiles from engagement data, and partition leads and data across teams. The platform includes dashboards, customizable reporting, and multi-touch attribution, alongside encryption, access controls, and vulnerability management. Adobe says it supports HIPAA, GDPR, and CCPA compliance. Four plans—Growth, Select, Prime, and Ultimate—serve marketing teams from core email needs to advanced lead- and account-based marketing. Growth allows 10 users and 20,000 daily API calls; the other listed plans allow 25 users and 50,000 calls daily. Pricing is available on request. Adobe is based in San Jose, California, and was founded in 1982.

Who it suits

Marketo Engage suits enterprise marketing teams coordinating personalized campaigns, customer data, and sales alignment. Teams needing advanced journey analytics, workspaces, or account-based marketing can consider the higher plans.

What it does well

  • Automates campaigns across seven listed marketing channels.
  • Supports lead scoring, capture forms, and customer journeys.
  • Native CRM integrations and bidirectional marketing-sales data sharing.
  • AI assists with campaign creation and operational workflows.
  • Dashboards, customizable reports, and multi-touch attribution are included.
  • Offers data partitioning for team privacy.

What to know first

  • There is no free plan.
  • Pricing is available only on request.
  • Growth is limited to 10 users and 20,000 daily API calls.

Limits

Growth supports 10 users and 20,000 daily API calls. Select, Prime, and Ultimate support 25 users and 50,000 daily calls; plans list 10 custom objects and 2 million records.

Plans

PlanBilled and limitsPrice
GrowthGet pricing · 10 users · 20k API calls/day · lead and account database · native CRM integrationOn request
SelectGet pricing · 25 users · 50k API calls/day · lead and account database · native CRM integrationOn request
PrimeGet pricing · 25 users · 50k API calls/day · lead and account database · native CRM integration · advanced journey analytics · sandbox · workspaces and partitionsOn request
UltimateGet pricing · 25 users · 50k API calls/day · lead and account database · native CRM integration · advanced journey analytics · sandbox · workspaces and partitions · Marketo MeasureOn request
Marketo Engage Select—On request
Marketo Engage Prime—On request
Marketo Engage Ultimate—On request

As business.adobe.com lists them, read 11 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit the Adobe Marketo Engage website.
  2. Request pricing for the plan that fits your team.
  3. Choose among Growth, Select, Prime, and Ultimate.
  4. Use the web platform or API and connect a native CRM.

Verdict

Choose Marketo Engage if an enterprise marketing team needs automation across channels, lead management, CRM alignment, and campaign attribution. Look elsewhere if you need a free option or publicly stated pricing.

Questions

How much does Adobe Marketo Engage cost?

Pricing is available on request; the plans are presented as customized pricing.

Is there a free plan?

No, Marketo Engage is a paid product and has no free plan.

Which platforms does it support?

The listed platforms are web and API.

What plans are available?

The four plans are Growth, Select, Prime, and Ultimate.

Which CRM integrations does it offer?

It includes native CRM integrations and prebuilt integrations with tools including Salesforce, Microsoft Dynamics, and Veeva.

Facts from Adobe Marketo Engage's own pages

AI Capabilities
AI supports campaign creation, email copy, subject lines, images, and operational workflows. · business.adobe.com, 27 Sept 2026
AI workflows
Adobe lists AI capabilities for campaign creation and activation, including agents that streamline journey creation, data normalization, and lead investigation. · business.adobe.com, 11 Oct 2026
Analytics
The product provides out-of-the-box dashboards, customizable reporting, and multi-touch attribution for campaign performance and marketing impact. · business.adobe.com, 11 Oct 2026
Analytics Reporting
It includes dashboards, customizable reporting, and multi-touch attribution. · business.adobe.com, 27 Sept 2026
API Call Limits
Growth includes 20,000 daily API calls; the other plans include 50,000 daily calls. · business.adobe.com, 27 Sept 2026
APIs and webhooks
The Marketo Engage REST API supports remote execution of many system capabilities, and webhooks can send and receive structured JSON or XML data. · business.adobe.com, 11 Oct 2026
Campaign Automation
Users can build multi-step campaigns that adapt to customer behavior and data changes. · business.adobe.com, 27 Sept 2026
Campaigns
It supports planning, executing, and measuring personalized omnichannel campaigns, including batch email, automated nurture, and multistep campaigns. · business.adobe.com, 11 Oct 2026
Company Recognition
Adobe was named a Leader in the 2024 Gartner Magic Quadrant for B2B Marketing Automation Platforms. · business.adobe.com, 27 Sept 2026
CRM integrations
native · business.adobe.com, 20 Sept 2026
CRM sync capacity
Adobe says CRM sync can handle up to 200,000 records per hour and 2 million records per day. · business.adobe.com, 11 Oct 2026
Customer journeys
Yes · business.adobe.com, 20 Sept 2026
Custom Object Limit
Plans list 10 custom objects and 2 million records. · business.adobe.com, 27 Sept 2026
Data Partitioning
Leads and data can be partitioned for different teams to maintain privacy. · business.adobe.com, 27 Sept 2026
Email automation
Yes · business.adobe.com, 20 Sept 2026
Lead capture forms
Yes · business.adobe.com, 20 Sept 2026
Founded
1982 · business.adobe.com, 23 Sept 2026
Free plan
No · business.adobe.com, 20 Sept 2026
Growth Users
The Growth plan supports 10 users. · business.adobe.com, 27 Sept 2026
Headquarters
San Jose, California, USA · business.adobe.com, 23 Sept 2026
Integrations
Adobe says it has prebuilt integrations with hundreds of CRM, data, channel, AI, LLM, and content tools, including Salesforce, Microsoft Dynamics, and Veeva. · business.adobe.com, 11 Oct 2026
Intended customers
Adobe positions Marketo Engage as an enterprise solution and describes its plans as serving marketing teams from core email needs through advanced lead- and account-based marketing. · business.adobe.com, 11 Oct 2026
Interactive Webinars
Interactive webinars are listed as unlimited with concurrency on applicable plans. · business.adobe.com, 27 Sept 2026
Lead Scoring
The platform provides sophisticated lead scoring for identifying engaged prospects. · business.adobe.com, 27 Sept 2026

Where Adobe Marketo Engage stands on Freedom251

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