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Best Email Automation in 2026

Automated email platforms let you design campaigns and schedule their delivery through workflow rules. This guide helps budget-minded buyers choose among services available through web, API, iOS, Android, macOS or self-hosted setups.

  1. 1

    GetResponse

    by GetResponse
    Free plan AndroidAPIiPhone+1

    GetResponse combines campaign channels, automation, lead capture and ecommerce functions, with mobile apps and an API. Review the free-account limits and trial transition if you need premium features.

    7.4 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
  2. 2

    AWeber

    by AWeber
    Free plan APIWeb

    AWeber combines email campaigns with automation, landing pages, integrations, and ecommerce features. Review the free-plan limits and trial billing before signing up.

    7.3 Free plan · paid from $12.49/mo (annual) · 14-day trial Visit site
  3. 3

    HubSpot Marketing Hub

    by HubSpot Marketing Hub
    Free plan AndroidAPIiPhone+1
    7.3 Free plan · 14-day trial Visit site
  4. 4

    Mailchimp

    by Mailchimp
    Free plan AndroidAPIiPhone+1

    Choose Mailchimp if you want email marketing with automation, segmentation and campaign testing in one service.

    7.2 Free plan · 14-day trial Visit site
  5. 5

    EngageBay

    by EngageBay
    Free plan Web

    EngageBay combines customer management with marketing, communication, and support tools, and offers a no-cost plan for small teams.

    7.0 Free plan · paid from $11.04/user/mo Visit site
  6. 6

    Mautic

    Free plan APISelf-hostedWeb

    Mautic offers marketing automation through self-hosted software and managed plans. The free download requires server and software setup knowledge; managed Essential is €247.50/mo when billed annually.

    7.0 Free plan · paid from €247.50/mo (annual) · 14-day trial Visit site
  7. 7

    Zoho Campaigns

    by Zoho Campaigns
    Free plan AndroidAPIiPhone+4

    Choose Zoho Campaigns if your email work needs segmentation, automation or A/B testing and the plan's contact and user allowances fit your team.

    6.9 Free plan · 14-day trial Visit site
  8. 8

    Klaviyo

    by Klaviyo
    Free plan Web

    Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.

    6.8 Free plan Visit site
  9. 9

    MailerLite

    by MailerLite
    Free plan iPhone

    MailerLite combines email marketing tools with landing pages, automation, integrations, and AI features. Its free tier has subscriber and sending limits, while paid plans start at $12 a month.

    6.7 Free plan · paid from $12/mo · 14-day trial Visit site
  10. 10

    ActiveCampaign

    by ActiveCampaign
    Free trial WebiPhoneAndroid

    ActiveCampaign brings multichannel marketing automation, journey tools and team features together. Compare its customized annual plans and plan-specific user and automation limits with your needs.

    6.5 14-day trial Visit site
  11. 11

    Braze

    by Braze
    Free trial AndroidAPIiPhone+1

    Choose Braze if your team needs lifecycle marketing across multiple channels, with data activation and journey orchestration in one platform.

    6.5 Pricing on request Visit site
  12. 12

    Constant Contact

    by Constant Contact
    Free trial AndroidAPIiPhone+1

    Choose Constant Contact if you want campaign tools, audience organization, and a choice of monthly send allowances.

    6.4 30-day trial Visit site
  13. 13

    Campaign Monitor

    by Campaign Monitor
    Free trial APIWeb

    Campaign Monitor combines campaign tools, audience organization, and automation in a web service.

    6.2 30-day trial Visit site
  14. 14

    Keap

    by Keap
    Free trial WebiPhoneAndroid

    Choose Keap if your business wants sales pipeline visibility, email sync, marketing automation, and AI features with web and mobile access.

    6.0 From $299/mo · 14-day trial Visit site
  15. 15

    Adobe Marketo Engage

    by Adobe Marketo Engage
    Paid APIWeb

    Choose Marketo Engage if an enterprise marketing team needs automation across channels, lead management, CRM alignment, and campaign attribution.

    5.8 Pricing on request Visit site
  16. 16

    Ontraport

    by Ontraport
    Free trial WebiPhoneAndroid

    Ontraport brings CRM, marketing automation, and communication features into a platform with web and mobile access. It requires a paid plan after the 14-day trial.

    5.8 From $83/mo · 14-day trial Visit site
  17. 17

    Customer.io

    by Customer.io
    Paid WebiPhoneAndroid

    Choose Customer.io if your team needs email automation, customer journeys, lead scoring, and lead capture forms, with a choice of defined or custom plan allowances.

    5.7 From $100/mo · 14-day trial Visit site
  18. 18

    Iterable

    by Iterable
    Paid AndroidAPIiPhone+1

    Iterable brings data, segmentation, journeys and multichannel messaging into one platform, with API and webhook options for external systems.

    5.7 Pricing on request Visit site
  19. 19

    Moosend

    Free trial APIWeb

    Moosend covers campaigns, audience management, automation, and lead capture, with API access and transactional email support.

    5.7 30-day trial Visit site
  20. 20

    Drip

    by Drip
    Paid Web

    Drip brings email sending, automation, segmentation, landing pages, and A/B testing together in a web service. Check that its 2,500-person limit and unlisted plan price suit your needs.

    5.4 14-day trial Visit site
  21. 21

    Ortto

    by Ortto
    Paid Web

    Ortto brings several marketing automation functions together and supports multiple CRM integrations. Starter is listed at $199 a month, billed monthly, and the service has no free plan.

    5.0 From $199/mo · 14-day trial Visit site
  22. 22

    Salesforce Marketing Cloud Engagement

    by Salesforce Marketing Cloud Engagement
    Paid APIWeb

    Choose Salesforce Marketing Cloud Engagement if your organization needs coordinated marketing across email, mobile channels, and customer journeys, with lead tools and Salesforce cloud connections.

    5.0 From $2,000/mo (annual) Visit site
  23. 23

    Salesforce Account Engagement

    by Salesforce Account Engagement
    Paid Web

    Salesforce Account Engagement combines lead management, automation, and personalization capabilities with plan-based contact and automation limits.

    4.9 From $1,250/mo (annual) Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare free plans, free trials and the Paid from price before choosing. Review each service’s monthly sending allowance, workflow and audience-segmentation tools, templates, SMS automation and landing-page support. If you need to read or change code, check the tool's open-source licence.

Questions

Are free plans available for email automation tools?

Some entries provide a free plan. Check the plan's limits and included features before choosing.

Is there a way to test an email automation tool before paying?

Some entries include a free trial. Review its length, limits and terms before starting.

Which platforms do these tools support?

The listed services cover web, API, iOS, Android, macOS and self-hosted deployment options.

Which pricing details should I compare?

Set each Paid from amount against its monthly email allowance and the features included at that tier.

Which email automation capabilities should I review?

Look across automation workflows, audience segmentation, email templates, SMS automation and landing pages.

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