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ActiveCampaign

by ActiveCampaign

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What ActiveCampaign is

ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages and A/B testing. The platform lists 1,000 native integrations, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack and Stripe.

Team features include custom permissions, label management, shared inboxes and single sign-on. Security features listed include HIPAA support and secure data connections to AI tools. ActiveCampaign is available on web, iOS and Android, and includes a mobile app. Email plan user limits range from one to five, with sends of 10x to 15x the contact limit depending on plan. Starter allows five actions per automation; higher email tiers offer unlimited actions. Plans are customized for the business and goals and billed annually. There is no free plan, but the 14-day trial requires no credit card. The plans also promise guaranteed results in 30 days or money back.

Who it suits

ActiveCampaign may suit teams managing campaigns and customer journeys across multiple channels. Its user limits and customized plans can be relevant to businesses choosing email or WhatsApp plans around their team size and goals.

What it does well

  • Supports email, WhatsApp, SMS and other channels.
  • Lists 1,000 native integrations.
  • Includes segmentation, lead scoring and A/B testing.
  • 14-day trial requires no credit card.
  • Support includes email, chat and onboarding.

What to know first

  • No free plan is listed.
  • Plans are customized and billed annually.
  • Starter limits automations to five actions.
  • MMS is available only in the United States and Australia.

Limits

There is no free plan. Starter includes one user, email sends up to 10x the contact limit, and five actions per automation; higher email tiers include more users and unlimited automation actions. Email send limits range up to 15x the contact limit by plan.

Plans

PlanBilled and limitsPrice
StarterBilled annually · 1 user · 10x contact limit for email sends · 5 actions per automationOn request
PlusBilled annually · 1 user · 10x contact limit for email sendsOn request
ProBilled annually · 3 users · 12x contact limit for email sendsOn request
EnterpriseBilled annually · 5 users · 15x contact limit for email sendsOn request
PremiumBilled annuallyOn request
AdvancedBilled annuallyOn request
CoreBilled annuallyOn request

As activecampaign.com lists them, read 27 Sept 2026. The maker's own page has the final word.

Getting started

  1. Visit the ActiveCampaign website.
  2. Start the 14-day trial; no credit card is required.
  3. Choose the customized plan suited to your business and goals.
  4. Use ActiveCampaign on the web, iOS, or Android.
  5. Connect the integrations and channels needed for your campaigns.

Verdict

ActiveCampaign brings multichannel marketing automation, journey tools and team features together. Compare its customized annual plans and plan-specific user and automation limits with your needs.

Questions

Does ActiveCampaign have a free plan?

No. A 14-day free trial is available.

How much do the plans cost?

Plans are customized for the business, its numbers, and its goals. Listed plans are billed annually.

Which platforms does ActiveCampaign support?

It is available on the web, iOS, and Android.

What channels does it support?

The platform supports email, WhatsApp, SMS, websites, push notifications, forms, and landing pages.

How many users are included in the email plans?

Starter and Plus include one user, Pro includes three, and Enterprise includes five.

What happens if a plan does not deliver results?

Plans promise guaranteed results within 30 days or money back.

Facts from ActiveCampaign's own pages

A/B testing
Yes · activecampaign.com, 20 Sept 2026
Annual billing
The listed plans are billed annually. · activecampaign.com, 27 Sept 2026
Automation limits
Starter allows 5 actions per automation; higher email tiers offer unlimited actions. · activecampaign.com, 27 Sept 2026
Company contact
The company lists a sales phone number and contact options. · activecampaign.com, 27 Sept 2026
Customer base
ActiveCampaign says it helps thousands of teams and customers. · activecampaign.com, 27 Sept 2026
Email automation
Yes · activecampaign.com, 20 Sept 2026
Email send limits
Email sends range from 10x to 15x the contact limit by plan. · activecampaign.com, 27 Sept 2026
Founded
2003 · activecampaign.com, 23 Sept 2026
Free plan
No · activecampaign.com, 20 Sept 2026
Free trial
A free 14-day trial is available with email sign-up. · activecampaign.com, 27 Sept 2026
Headquarters
Chicago, Illinois, United States · activecampaign.com, 23 Sept 2026
Integration examples
Integrations include Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, Stripe, and others. · activecampaign.com, 27 Sept 2026
Landing pages
Yes · activecampaign.com, 20 Sept 2026
Mobile app
An ActiveCampaign mobile app is listed among platform features. · activecampaign.com, 27 Sept 2026
Native integrations
1000 · activecampaign.com, 20 Sept 2026
Supported channels
The platform supports email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. · activecampaign.com, 27 Sept 2026
Customized pricing
Plans are customized based on the business, numbers, and goals. · activecampaign.com, 27 Sept 2026
Security features
The page lists single sign-on, HIPAA support, and secure data connections to AI tools. · activecampaign.com, 27 Sept 2026
Audience segmentation
Yes · activecampaign.com, 20 Sept 2026
SMS regional limit
MMS is available only in the United States and Australia. · activecampaign.com, 27 Sept 2026
Support options
Support includes guides, tutorials, community access, email and chat support, and onboarding. · activecampaign.com, 27 Sept 2026
Team administration
Features include custom user permissions, label management, SSO, and shared team inboxes. · activecampaign.com, 27 Sept 2026
Team user limits
Email plans include 1, 3, or 5 users; WhatsApp plans include 3, 5, or 8 users. · activecampaign.com, 27 Sept 2026
No credit card
The trial does not require a credit card and offers instant setup. · activecampaign.com, 27 Sept 2026

Where ActiveCampaign stands on Freedom251

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