Best Marketing Automation - B2C Software in 2026

26 apps
Research read 28 Sept 2026
How the order is worked out

1

GetResponse
by GetResponse
Free plan AndroidAPIiPhone+1

GetResponse combines campaign channels, automation, lead capture and ecommerce functions, with mobile apps and an API. Review the free-account limits and trial transition if you need premium features.

7.3 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
2

Mailchimp
by Mailchimp
Free plan AndroidAPIiPhone+1

Choose Mailchimp if you want email marketing with automation, segmentation and campaign testing in one service.

7.2 Free plan · 14-day trial Visit site
3

OneSignal
by OneSignal
Free plan WebWindowsMac+2

OneSignal brings several messaging channels, segmentation and automation into one platform, with a free plan and month-to-month Growth option.

7.1 Free plan · paid from $19/mo Visit site
4

Klaviyo
by Klaviyo
Free plan Web

Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.

6.8 Free plan Visit site
5

Omnisend
by Omnisend
Free plan Web

Choose Omnisend if you want web-based email marketing with automation, segmentation, landing pages, and A/B testing.

6.7 Free plan · paid from $16/mo Visit site
6

ActiveCampaign
by ActiveCampaign
Free trial WebiPhoneAndroid

ActiveCampaign brings multichannel marketing automation, journey tools and team features together. Compare its customized annual plans and plan-specific user and automation limits with your needs.

6.5 14-day trial Visit site
7

Braze
by Braze
Free trial AndroidAPIiPhone+1

Choose Braze if your team needs lifecycle marketing across multiple channels, with data activation and journey orchestration in one platform.

6.4 Pricing on request Visit site
8

Attentive

Free trial APIWeb

Choose Attentive if your business needs personalized, two-way messaging across several channels, with analytics, automation, and support included across plans.

6.2 Pricing on request Visit site
9

Bloomreach Engagement
by Bloomreach Engagement
Paid APIWeb

Choose Bloomreach Engagement if your brand has substantial visitor and messaging volumes and needs coordinated, data-driven marketing across channels.

5.7 Pricing on request Visit site
10

Blueshift
by Blueshift
Paid APIWeb

Blueshift brings customer data, cross-channel marketing, and AI features into one platform for B2C teams.

5.7 Visit site
11

Customer.io
by Customer.io
Paid WebiPhoneAndroid

Choose Customer.io if your team needs email automation, customer journeys, lead scoring, and lead capture forms, with a choice of defined or custom plan allowances.

5.7 From $100/mo · 14-day trial Visit site
12

Iterable
by Iterable
Paid AndroidAPIiPhone+1

Iterable brings data, segmentation, journeys and multichannel messaging into one platform, with API and webhook options for external systems.

5.7 Pricing on request Visit site
13

Dotdigital
by Dotdigital
Paid APIWeb

Dotdigital combines campaign automation, personalization, integrations, and onboarding support in a paid platform. Request a quote to assess the cost for your contact count and planned message volume.

5.5 Pricing on request · 14-day trial Visit site
14

Optimove
by Optimove
Paid AndroidAPIiPhone+1

Choose Optimove if your brand needs customer data, campaign orchestration, and personalization across multiple channels. Look elsewhere if you need a free plan or a fixed published price.

5.5 Pricing on request Visit site
15

Drip
by Drip
Paid Web

Drip brings email sending, automation, segmentation, landing pages, and A/B testing together in a web service. Check that its 2,500-person limit and unlisted plan price suit your needs.

5.4 14-day trial Visit site
16

Gamooga

Paid AndroidAPIiPhone+1

Gamooga brings multiple engagement channels, journey design and detailed analytics into one platform.

5.4 Pricing on request Visit site
17

Insider One
by Insider One
Paid AndroidAPIiPhone+1

Insider One brings customer data, personalization, journeys, and marketing functions together for business teams.

5.4 Pricing on request Visit site
18

Listrak
by Listrak
Paid APIExtensionWeb

Listrak combines customer data, journey automation, personalization, and reporting across marketing channels. Buyers should contact the company for a demo and pricing tailored to their program.

5.4 Pricing on request Visit site
19

RedEye

Paid APIWeb

RedEye brings donor data, segmentation, automated messaging, and reporting together for nonprofit communications.

5.1 From £1,000/mo Visit site
20

Salesforce Marketing Cloud Engagement
by Salesforce Marketing Cloud Engagement
Paid APIWeb

Choose Salesforce Marketing Cloud Engagement if your organization needs coordinated marketing across email, mobile channels, and customer journeys, with lead tools and Salesforce cloud connections.

5.1 From $2,000/mo (annual) Visit site
21

Oracle Fusion Cloud Marketing
by Oracle Fusion Cloud Marketing
Paid Web

Choose Oracle Fusion Cloud Marketing if you need marketing automation combined with customer data features, native CRM integrations, and API capabilities.

5.0 Pricing on request Visit site
22

WebEngage
by WebEngage
Paid AndroidAPIiPhone+1

WebEngage brings customer profiles, segmentation, journeys and analytics into a multichannel marketing suite.

5.0 Pricing on request Visit site
23

Adobe Journey Optimizer Web Personalization

Paid Web

4.8 Pricing on request Visit site
24

BroadEngage

Paid Web

4.5 Pricing on request Visit site
25

ExpertSender

Paid Web

4.3 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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