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Best Marketing Automation - B2C Software in 2026

B2C marketing automation software helps businesses plan customer journeys, segment audiences, send SMS messages and connect ecommerce systems. This list is for readers comparing tools for consumer marketing.

  1. 1

    GetResponse

    by GetResponse
    Free plan AndroidAPIiPhone+1

    GetResponse combines campaign channels, automation, lead capture and ecommerce functions, with mobile apps and an API. Review the free-account limits and trial transition if you need premium features.

    7.3 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
  2. 2

    Mailchimp

    by Mailchimp
    Free plan AndroidAPIiPhone+1

    Choose Mailchimp if you want email marketing with automation, segmentation and campaign testing in one service.

    7.1 Free plan · 14-day trial Visit site
  3. 3

    OneSignal

    by OneSignal
    Free plan WebWindowsMac+2

    OneSignal brings several messaging channels, segmentation and automation into one platform, with a free plan and month-to-month Growth option.

    7.1 Free plan · paid from $19/mo Visit site
  4. 4

    Klaviyo

    by Klaviyo
    Free plan Web

    Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.

    6.8 Free plan Visit site
  5. 5

    ActiveCampaign

    by ActiveCampaign
    Free trial WebiPhoneAndroid

    ActiveCampaign brings multichannel marketing automation, journey tools and team features together. Compare its customized annual plans and plan-specific user and automation limits with your needs.

    6.5 14-day trial Visit site
  6. 6

    Braze

    by Braze
    Free trial AndroidAPIiPhone+1

    Choose Braze if your team needs lifecycle marketing across multiple channels, with data activation and journey orchestration in one platform.

    6.4 Pricing on request Visit site
  7. 7

    Attentive

    Free trial APIWeb

    Choose Attentive if your business needs personalized, two-way messaging across several channels, with analytics, automation, and support included across plans.

    6.2 Pricing on request Visit site
  8. 8

    Bloomreach Engagement

    by Bloomreach Engagement
    Paid APIWeb

    Choose Bloomreach Engagement if your brand has substantial visitor and messaging volumes and needs coordinated, data-driven marketing across channels.

    5.7 Pricing on request Visit site
  9. 9

    Blueshift

    by Blueshift
    Paid APIWeb

    Blueshift brings customer data, cross-channel marketing, and AI features into one platform for B2C teams.

    5.7 Visit site
  10. 10

    Customer.io

    by Customer.io
    Paid WebiPhoneAndroid

    Choose Customer.io if your team needs email automation, customer journeys, lead scoring, and lead capture forms, with a choice of defined or custom plan allowances.

    5.7 From $100/mo · 14-day trial Visit site
  11. 11

    Iterable

    by Iterable
    Paid AndroidAPIiPhone+1

    Iterable brings data, segmentation, journeys and multichannel messaging into one platform, with API and webhook options for external systems.

    5.6 Pricing on request Visit site
  12. 12

    Dotdigital

    by Dotdigital
    Paid APIWeb

    Dotdigital combines campaign automation, personalization, integrations, and onboarding support in a paid platform. Request a quote to assess the cost for your contact count and planned message volume.

    5.5 Pricing on request · 14-day trial Visit site
  13. 13

    Optimove

    by Optimove
    Paid AndroidAPIiPhone+1

    Choose Optimove if your brand needs customer data, campaign orchestration, and personalization across multiple channels. Look elsewhere if you need a free plan or a fixed published price.

    5.5 Pricing on request Visit site
  14. 14

    Drip

    by Drip
    Paid Web

    Drip brings email sending, automation, segmentation, landing pages, and A/B testing together in a web service. Check that its 2,500-person limit and unlisted plan price suit your needs.

    5.4 14-day trial Visit site
  15. 15

    Gamooga

    Paid AndroidAPIiPhone+1

    Gamooga brings multiple engagement channels, journey design and detailed analytics into one platform.

    5.4 Pricing on request Visit site
  16. 16

    Insider One

    by Insider One
    Paid AndroidAPIiPhone+1

    Insider One brings customer data, personalization, journeys, and marketing functions together for business teams.

    5.4 Pricing on request Visit site
  17. 17

    Listrak

    by Listrak
    Paid APIExtensionWeb

    Listrak combines customer data, journey automation, personalization, and reporting across marketing channels. Buyers should contact the company for a demo and pricing tailored to their program.

    5.4 Pricing on request Visit site
  18. 18

    RedEye

    Paid APIWeb

    RedEye brings donor data, segmentation, automated messaging, and reporting together for nonprofit communications.

    5.1 From £1,000/mo Visit site
  19. 19

    Salesforce Marketing Cloud Engagement

    by Salesforce Marketing Cloud Engagement
    Paid APIWeb

    Choose Salesforce Marketing Cloud Engagement if your organization needs coordinated marketing across email, mobile channels, and customer journeys, with lead tools and Salesforce cloud connections.

    5.1 From $2,000/mo (annual) Visit site
  20. 20

    Oracle Fusion Cloud Marketing

    by Oracle Fusion Cloud Marketing
    Paid Web

    Choose Oracle Fusion Cloud Marketing if you need marketing automation combined with customer data features, native CRM integrations, and API capabilities.

    5.0 Pricing on request Visit site
  21. 21

    WebEngage

    by WebEngage
    Paid AndroidAPIiPhone+1

    WebEngage brings customer profiles, segmentation, journeys and analytics into a multichannel marketing suite.

    5.0 Pricing on request Visit site
  22. 22

    Adobe Journey Optimizer Web Personalization

    Paid Web
    4.8 Pricing on request Visit site
  23. 23

    BroadEngage

    Paid Web
    4.5 Pricing on request Visit site
  24. 24

    ExpertSender

    Paid Web
    4.3 Pricing on request Visit site
  25. 25

    Yournotify Lifecycle

    Paid Web
    3.8 From 20,000 NGN/mo Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Check whether a free plan or free trial fits your needs, what contact limit applies and what paid pricing starts at. Compare channel scope, integrations and supported platforms. If reading or changing code matters, review the software licence.

Questions

Are free plans available for B2C marketing automation?

A free plan is offered by tools in this category. Compare its contact limit, channels and included features with your needs.

Can I try a tool before paying?

Free trials are offered by tools in this category. Check trial length, included functions and what happens when the trial ends.

Which platforms do these tools support?

Platforms represented in this category include web, API, iOS, Android, extensions and Windows. Check the platform field for the tool you are considering.

What should I compare besides price?

Compare automated journeys, audience segmentation, SMS marketing, ecommerce integrations, contact limit and channel scope, along with free-plan terms.

Which listings show pricing on request?

Pricing on request is shown for Adobe Journey Optimizer Web Personalization, Attentive, BroadEngage, ExpertSender and Gamooga.

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