No. 139of 189 ·Email Marketing Software

Dotdigital

Web · API

Freedom report

One barScore 4.9

Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Dotdigital is ranked #139 of 189 in email marketing software on Freedom251, made by Dotdigital (London, United Kingdom). It runs on API, Web.

Dotdigital plans and pricing

All plans

Custom pricing Quote based on marketable contacts and planned message volume Pricing tailored to each customer dotdigital.com · 8 Oct 2026

Compared on email marketing software

Free plan: No
Email automation: Yes
Audience segmentation: Yes
Landing pages: Yes
A/B testing: Yes
Native integrations: 200 integrations

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The record

Product: Dotdigital brings customer data, campaign tools, and cross-channel activity together in one platform.
Channels: The platform supports campaigns across email, SMS, web, WhatsApp, social media, and other channels.
Personalization: Campaigns can use behavioral, order, preference, and other customer data to personalize messages across email, web, and mobile.
Automation: Ready-made automation flows include welcome and birthday journeys, reminders, cart and browse abandonment triggers, back-in-stock notifications, and post-purchase journeys.
AI tools: Dotdigital describes AI agents that build audience segments and draft on-brand messages, plus an MCP server for connecting AI tools to Dotdigital data.
Integrations: Dotdigital says it has over 200 integrations; examples listed include Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365.
Security: Dotdigital says its information security management system is ISO 27001 certified and it is Cyber Essentials Plus certified.
Privacy compliance: Dotdigital says it is certified against ISO 27701 and has GDPR-specific data processing agreements and EU Model Contract Clauses in place.
Data hosting: The platform is hosted on Microsoft Azure and Google Cloud Platform, with designated EU, US, and Australia regions described on the Trust Center page.
Support: Customers can contact support through in-platform live chat 24/7, by phone during office hours, or by email.
Onboarding and training: Every customer receives a bespoke live training session as part of onboarding, and Academy content is included with every package.
Intended customers: Dotdigital says organizations of all sizes and industries use its platform, including teams in commerce, charity, education, travel, media, and sports.
Pricing basis: Pricing is tailored for each customer and calculated using the number of marketable contacts and planned message volume.
Founded: 1999

Where it ranks on Freedom251

Best Email Marketing Software in 2026#139 of 189
Best Marketing Automation Software in 2026#50 of 131
Best Nonprofit Marketing Software in 2026#20 of 25

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Sources

dotdigital.com· checked 8 Oct 2026
dotdigital.com/marketing-automation/· checked 8 Oct 2026
partners.dotdigital.com/integrations· checked 8 Oct 2026
dotdigital.com/trust-center/· checked 8 Oct 2026
dotdigital.com/company/contact/· checked 8 Oct 2026
dotdigital.com/company/· checked 8 Oct 2026