Freedom251 › Marketing Automation - B2C Software
Dotdigital
by Dotdigital
What Dotdigital is
Dotdigital brings customer data, campaign tools, and activity across channels into one marketing platform. Campaigns can run across email, SMS, web, WhatsApp, social media, and other channels. Behavioral, order, preference, and other customer data can be used to personalize messages across email, web, and mobile. Ready-made automation flows include welcome and birthday journeys, reminders, cart and browse abandonment triggers, back-in-stock notices, and post-purchase journeys. The platform also describes AI agents that build audience segments and draft on-brand messages, as well as an MCP server for connecting AI tools to Dotdigital data. It lists more than 200 integrations, including Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365. Pricing is tailored to marketable contact counts and planned message volume, and is available on request; a 14-day trial is offered, with no free plan. Support is available through in-platform live chat 24/7, phone during office hours, or email. Every customer receives a bespoke live training session during onboarding, with Academy content included in every package.
Who it suits
Dotdigital suits organizations seeking campaign automation, segmentation, and cross-channel personalization. Its tailored pricing may fit teams prepared to request a quote based on contacts and planned message volume.
What it does well
- Campaigns span email, SMS, web, WhatsApp, and social media.
- Automation flows cover welcome, cart, and post-purchase journeys.
- More than 200 integrations are listed.
- Live chat support is available 24/7.
What to know first
- There is no free plan.
- Pricing is available only on request.
- The trial lasts 14 days.
- Phone support is limited to office hours.
Limits
There is no free plan. The 14-day trial is the stated trial period; paid pricing is tailored to marketable contact count and planned message volume.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Custom pricing | Quote based on marketable contacts and planned message volume · Pricing tailored to each customer | On request |
As dotdigital.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://dotdigital.com/ to explore the web platform.
- Request tailored pricing based on marketable contacts and planned message volume.
- Use the 14-day trial to evaluate the platform.
- Use the bespoke live training session provided during onboarding.
Verdict
Dotdigital combines campaign automation, personalization, integrations, and onboarding support in a paid platform. Request a quote to assess the cost for your contact count and planned message volume.
Questions
How is Dotdigital priced?
Pricing is tailored to each customer based on marketable contacts and planned message volume, and is available on request.
Does Dotdigital have a free plan or trial?
There is no free plan. A 14-day trial is offered.
Which platforms does Dotdigital support?
The listed platforms are web and API.
What channels can campaigns use?
Dotdigital supports email, SMS, web, WhatsApp, social media, and other channels.
How many integrations does Dotdigital offer?
It lists over 200 integrations, including Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365.
Who makes Dotdigital?
Dotdigital is made by Dotdigital, a company founded in 1999 and headquartered in London, United Kingdom.
Facts from Dotdigital's own pages
- A/B testing
- Yes · dotdigital.com, 20 Sept 2026
- AI tools
- Dotdigital describes AI agents that build audience segments and draft on-brand messages, plus an MCP server for connecting AI tools to Dotdigital data. · dotdigital.com, 8 Oct 2026
- Automation
- Ready-made automation flows include welcome and birthday journeys, reminders, cart and browse abandonment triggers, back-in-stock notifications, and post-purchase journeys. · dotdigital.com, 8 Oct 2026
- Channels
- The platform supports campaigns across email, SMS, web, WhatsApp, social media, and other channels. · dotdigital.com, 8 Oct 2026
- Data hosting
- The platform is hosted on Microsoft Azure and Google Cloud Platform, with designated EU, US, and Australia regions described on the Trust Center page. · dotdigital.com, 8 Oct 2026
- Email automation
- Yes · dotdigital.com, 20 Sept 2026
- Founded
- 1999 · dotdigital.com, 28 Sept 2026
- Free plan
- No · dotdigital.com, 20 Sept 2026
- Headquarters
- London, United Kingdom · dotdigital.com, 28 Sept 2026
- Integrations
- Dotdigital says it has over 200 integrations; examples listed include Adobe Commerce, BigCommerce, Shopify Plus, Salesforce, and Microsoft Dynamics 365. · partners.dotdigital.com, 8 Oct 2026
- Intended customers
- Dotdigital says organizations of all sizes and industries use its platform, including teams in commerce, charity, education, travel, media, and sports. · dotdigital.com, 8 Oct 2026
- Landing pages
- Yes · dotdigital.com, 20 Sept 2026
- Native integrations
- 200 · dotdigital.com, 20 Sept 2026
- Onboarding and training
- Every customer receives a bespoke live training session as part of onboarding, and Academy content is included with every package. · dotdigital.com, 8 Oct 2026
- Personalization
- Campaigns can use behavioral, order, preference, and other customer data to personalize messages across email, web, and mobile. · dotdigital.com, 8 Oct 2026
- Pricing basis
- Pricing is tailored for each customer and calculated using the number of marketable contacts and planned message volume. · dotdigital.com, 8 Oct 2026
- Privacy compliance
- Dotdigital says it is certified against ISO 27701 and has GDPR-specific data processing agreements and EU Model Contract Clauses in place. · dotdigital.com, 8 Oct 2026
- Product
- Dotdigital brings customer data, campaign tools, and cross-channel activity together in one platform. · dotdigital.com, 8 Oct 2026
- Security
- Dotdigital says its information security management system is ISO 27001 certified and it is Cyber Essentials Plus certified. · dotdigital.com, 8 Oct 2026
- Audience segmentation
- Yes · dotdigital.com, 20 Sept 2026
- Support
- Customers can contact support through in-platform live chat 24/7, by phone during office hours, or by email. · dotdigital.com, 8 Oct 2026
Where Dotdigital stands on Freedom251
- Marketing Automation - B2C Software#12 of 25
- Marketing Automation Software#78 of 130
- Nonprofit Marketing Software#15 of 25
- Email marketing tools#133 of 187
- Merchant Marketing Software#14 of 19
- Email Marketing Software#142 of 187