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Blueshift
by Blueshift
What Blueshift is
Blueshift is a paid customer engagement platform for B2C marketing teams, available through web and API access. It combines a customer data platform, cross-channel campaigns, and Customer AI. Behavioral, transactional, and identity information is unified into real-time customer profiles for audience creation and personalization. Campaigns can run through email, SMS and MMS, mobile push, in-app messaging, paid media, website content, and WhatsApp. Customer AI supports predictive audience targeting, recommendations, generative content, and agents for testing and optimization. The service includes email automation, customer journeys, lead scoring, and multiple CRM integrations. Starter includes 100+ native integrations and costs $1,250 a month billed annually. There is no free plan. Blueshift is made by Blueshift Labs, Inc., founded in 2014 and headquartered in San Francisco.
Who it suits
It suits B2C marketing teams in mid-market B2C and B2B2C organizations, including retail, media, financial services, and healthcare. Teams needing customer profiles, journey orchestration, and AI-assisted campaigns may find its listed capabilities relevant.
What it does well
- Real-time profiles unify behavioral, transactional, and identity data
- Campaigns span email, messaging, media, and website content
- Customer AI offers targeting, recommendations, and generative content
- Starter includes 100+ native integrations
- Supports SAML SSO, MFA, and audit logging
What to know first
- No free plan
- Starter requires annual billing
- Standard term is annual
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | billed annually · Includes CDP, Customer AI and omni-channel campaigns · 100+ native integrations | $1,250 a month |
| Growth | Everything in Starter · 1:1 product and content recommendations · predictive optimization · A/B and holdout testing | On request |
| Enterprise | Everything in Growth · enterprise controls including SSO and audit trails · dedicated CSM | On request |
As blueshift.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Blueshift brings customer data, cross-channel marketing, and AI features into one platform for B2C teams. Its paid structure and annual standard term should be weighed against the need for the listed channels, integrations, and data controls.
Facts from Blueshift's own pages
- AI features
- Its Customer AI includes predictive audience targeting and recommendations, generative content, and agents that automate testing and optimization. · blueshift.com, 11 Oct 2026
- Channels
- Blueshift supports campaigns across email, SMS and MMS, mobile push, in-app messaging, paid media, website content, and WhatsApp. · blueshift.com, 11 Oct 2026
- Company name
- The site copyright identifies Blueshift Labs, Inc. · blueshift.com, 11 Oct 2026
- Compliance
- The security page says Blueshift undergoes SOC 2 Type 2 audits and offers capabilities supporting GDPR, CCPA, HIPAA-ready deployments, and customer data rights workflows. · blueshift.com, 11 Oct 2026
- CRM integrations
- multiple · blueshift.com, 22 Sept 2026
- Customer journeys
- Yes · blueshift.com, 22 Sept 2026
- Customer profiles
- The platform unifies behavioral, transactional, and identity data into real-time customer profiles for audience building and personalization. · blueshift.com, 11 Oct 2026
- Email automation
- Yes · blueshift.com, 22 Sept 2026
- Founded
- 2014 · blueshift.com, 28 Sept 2026
- Free plan
- No · blueshift.com, 22 Sept 2026
- Headquarters
- Blueshift says its company is headquartered in San Francisco, with offices in London and Pune. · blueshift.com, 11 Oct 2026
- Integrations
- The site says Starter includes 100+ native integrations and features connections including AWS, Snowflake, Shopify, Salesforce, LiveRamp, Criteo, Magento, and Census. · blueshift.com, 11 Oct 2026
- Intended customers
- The company describes Blueshift as built for B2C marketing teams and says it serves mid-market B2C and B2B2C organizations in areas including retail, media, financial services, and healthcare. · blueshift.com, 11 Oct 2026
- Lead scoring
- Yes · blueshift.com, 22 Sept 2026
- Pricing terms
- Blueshift says its standard term is annual, with monthly billing or upfront payment options; add-on modules may appear as one-time charges on the first invoice. · blueshift.com, 11 Oct 2026
- Product
- Blueshift is an AI-powered customer engagement platform built for B2C marketing teams that combines a customer data platform, cross-channel marketing, and AI. · blueshift.com, 11 Oct 2026
- Security
- Blueshift says it encrypts data at rest with AES-256 and in transit with TLS 1.2+, and supports SAML single sign-on, multi-factor authentication, and audit logging. · blueshift.com, 11 Oct 2026
- Support
- The pricing page lists Starter email support with 24-hour SLAs, Growth priority chat, and Enterprise 24/7 phone and chat support with a dedicated CSM and quarterly strategy reviews. · blueshift.com, 11 Oct 2026
Where Blueshift stands on Freedom251
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