Side by side

ActiveCampaign vs Blueshift

Both stand on marketing automation - b2c software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

ActiveCampaign

Free trial WebiPhoneAndroid

ActiveCampaign brings multichannel marketing automation, journey tools and team features together. Compare its customized annual plans and plan-specific user and automation limits with your needs.

Visit ActiveCampaign

Blueshift brings customer data, cross-channel marketing, and AI features into one platform for B2C teams. Its paid structure and annual standard term should be weighed against the need for the listed channels, integrations, and data controls.

Visit Blueshift

The facts

	ActiveCampaign	Blueshift
Free plan	A free trial	No
Open source	Not published	Not published
Runs on	Web, iPhone, Android	API, Web
Lowest paid plan	Free or on request	Starter: $1,250 a month
Plans published	7	3
Maker	ActiveCampaign	Blueshift
Website	activecampaign.com	blueshift.com
On marketing automation - b2c software	#5 of 25	#9 of 25

ActiveCampaign: what it does well

Supports email, WhatsApp, SMS and other channels.
Lists 1,000 native integrations.
Includes segmentation, lead scoring and A/B testing.
14-day trial requires no credit card.
Support includes email, chat and onboarding.

What to know first

No free plan is listed.
Plans are customized and billed annually.
Starter limits automations to five actions.
MMS is available only in the United States and Australia.

Blueshift: what it does well

Real-time profiles unify behavioral, transactional, and identity data
Campaigns span email, messaging, media, and website content
Customer AI offers targeting, recommendations, and generative content
Starter includes 100+ native integrations
Supports SAML SSO, MFA, and audit logging

What to know first

No free plan
Starter requires annual billing
Standard term is annual

Alternatives to ActiveCampaign Alternatives to Blueshift The whole list