Free and open first

Best Customer Data Platforms in 2026

Customer data platforms collect customer information from multiple sources and make it usable across profiles, audiences, and connected destinations. Compare Data ingestion and Source connectors to see what can feed a platform, then weigh Identity resolution and Real-time profiles for the way records are unified and kept current. Audience activation and Destination connectors help show how data can be put to work. Free plan and Paid from add useful cost context. Manago AI (formerly SALESmanago), RudderStack Customer Data Platform, and Twilio Segment are among the entries to examine. Match the listed connections and profile features to the systems and customer-data workflows you need to support.

58 apps
Research read 23 Sept 2026
How the order is worked out

1

Apache Unomi

Free plan Open source APILinuxSelf-hosted+1

Apache Unomi combines profile and event management with rules, segments, and privacy API capabilities.

9.3 Open source Visit site
2

RudderStack Customer Data Platform

Free plan Open source AndroidAPIExtension+5

RudderStack combines warehouse-based data collection, customer profiles, governance, and downstream activation.

8.8 Free plan · paid from $265/mo · 30-day trial Visit site
3

BlueConic

Free plan AndroidAPIExtension+2

BlueConic brings customer profiles and AI-led growth programs together, with controls for offers and spending. Check the free access limits and request paid pricing to assess fit.

7.6 Pricing on request Visit site
4

Hightouch

Free plan AndroidAPIiPhone+1

7.5 Free plan Visit site
5

Lytics

Free plan AndroidAPIiPhone+1

Lytics combines customer data infrastructure, audience segmentation, and personalization capabilities.

7.4 Free plan Visit site
6

Leadspace
by Leadspace
Free plan APIExtensionWeb

Choose Leadspace if your team needs B2B profiles and signals that can be activated across go-to-market tools.

7.3 Pricing on request Visit site
7

Tracardi

Free plan APILinuxSelf-hosted+1

Tracardi offers customer-data collection, profile management, and journey automation for tailored CDP deployments.

7.0 Free plan Visit site
8

Twilio Segment
by Twilio Segment
Free plan AndroidAPIiPhone+1

Choose Twilio Segment if your team needs customer profiles, identity resolution, and audience activation across web and mobile channels.

7.0 Free plan · paid from $120/mo · 14-day trial Visit site
9

SAP HANA Cloud
by SAP HANA Cloud
Free plan APILinuxWeb

SAP HANA Cloud brings broad data-model support and AI capabilities into one database service.

6.9 Free plan · pricing on request Visit site
10

Salesforce Data 360

Free plan APIWeb

Choose Data 360 if your Salesforce teams need to unify customer data, resolve identities, and create segments, insights, or actions from it.

6.8 From $240 Visit site
11

Yespo

Free plan AndroidAPIiPhone+1

Choose Yespo if your team wants customer profiles, audience segmentation, and campaigns across several communication channels in one platform.

6.6 Visit site
12

CleverTap
by CleverTap
Free trial AndroidAPIiPhone+1

CleverTap brings messaging, analytics, experimentation, personalization, and orchestration together across many channels.

6.5 30-day trial Visit site
13

CustomerLabs CDP

Free trial AndroidAPIiPhone+1

Choose CustomerLabs CDP if you need to unify first-party data and route server-side events to marketing and analytics destinations.

6.4 From $129/mo · 14-day trial Visit site
14

Manago AI (formerly SALESmanago)

Free trial AndroidAPIiPhone+1

Manago AI brings customer data, journey automation and campaign assistance into one e-commerce platform. Check contact and usage charges, as well as the monthly AI cap, when assessing fit.

6.3 Pricing on request Visit site
15

Gleantap

Free trial APIWeb

Gleantap combines engagement, CRM, support, loyalty, and campaign automation for B2C operations.

6.1 Visit site
16

Celebrus

Paid AndroidAPIiPhone+2

Celebrus combines first-party data collection, analytics, and fraud prevention with multiple deployment options. Prospective customers can book a demo to discuss pricing.

6.0 Pricing on request Visit site
17

SAP Analytics Cloud
by SAP Analytics Cloud
Free trial AndroidAPIiPhone+1

SAP Analytics Cloud brings planning, analytics, data connections, and access controls into a hybrid cloud service.

6.0 Pricing on request · 60-day trial Visit site
18

SAP Master Data Governance

Free plan Web

6.0 Free plan · pricing on request Visit site
19

Ascent360 CDP

Paid APIExtensionWeb

Ascent360 CDP combines hospitality data integration, unified guest profiles, audience tools, campaign automation, and reporting.

5.9 Pricing on request Visit site
20

GrowthLoop

Paid AndroidAPIiPhone+1

GrowthLoop is a fit for marketing teams that want warehouse-based audience activation, AI-assisted workflows, and omnichannel journeys.

5.9 Pricing on request Visit site
21

NP6 by ChapsVision

Free trial APIWeb

NP6 brings customer data, campaign automation, geographic targeting, and governance into one platform.

5.9 Pricing on request · 14-day trial Visit site
22

Amperity

Paid APIWeb

Amperity focuses on identity resolution, unified profiles, broad data ingestion, and downstream integrations.

5.8 Pricing on request Visit site
23

Bloomreach Engagement
by Bloomreach Engagement
Paid APIWeb

Choose Bloomreach Engagement if your brand has substantial visitor and messaging volumes and needs coordinated, data-driven marketing across channels.

5.7 Pricing on request Visit site
24

Blueshift
by Blueshift
Paid APIWeb

Blueshift brings customer data, cross-channel marketing, and AI features into one platform for B2C teams.

5.7 Visit site
25

Lemnisk

Paid APISelf-hostedWeb

Lemnisk combines profile unification, audience creation, omnichannel activation, and journey automation in one enterprise-focused platform.

5.7 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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