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CustomerLabs CDP
What CustomerLabs CDP is
CustomerLabs CDP brings first-party data together from websites, CRM systems, backend tools, point-of-sale systems, and offline sources, then makes it available for activation. Its operating layer combines server-side tracking, enhanced conversions, identity resolution, signal engineering, and conversions APIs. CustomerLabs says it supports more than 30 data sources and 25 activation destinations without engineering, and advertises more than 200 integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot.
Users can create static or dynamic audience segments and sync them to destinations such as Meta, Google, LinkedIn, TikTok, GA4, Klaviyo, and Maropost. Events are sent through a server-side API, with controls for selecting events, mapping schemas, formatting identities, and viewing delivery logs. Collection is available on web, Android, and iOS; the product also offers a JavaScript tracking API and mobile tracking APIs that support Android AAID and iOS IDFA identifiers.
Privacy controls include PII hashing and masking, regional data residency, audit logs, and role-based access. CustomerLabs states that it uses TLS 1.2 or higher in transit and encryption at rest, and supports GDPR, HIPAA, CCPA/CPRA, UK GDPR, and Swiss FADP. Billing is based on Usage Units for ingestion, activation, scanning, and storage. Growth starts at $129/mo, and a 14-day trial is available.
Who it suits
CustomerLabs CDP suits performance marketers and businesses that need to collect and activate first-party data across channels. Its stated customer groups include ecommerce, lead generation, SaaS, finance, health, travel, and agencies.
What it does well
- Combines tracking, identity resolution, signal engineering, and conversion APIs.
- Supports 30+ data sources and 25+ activation destinations without engineering.
- Advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot.
- Offers static and dynamic audience segments for multiple marketing destinations.
- Includes server-side event selection, schema mapping, identity formatting, and delivery logs.
- Provides privacy controls, regional residency, audit logs, and role-based access.
What to know first
- There is no free plan.
- Growth includes 500K monthly Usage Units.
- Growth is priced at $129/mo plus GST.
Limits
The Growth plan includes 500K monthly Usage Units covering ingestion, activation, scanning, and storage. It has unlimited sources, destinations, and segments.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth | $129/mo + GST; $387/quarter + GST; $1,548/year + GST · 500K monthly usage units · unlimited sources · unlimited destinations · unlimited segments · email support 6h first response | $129 a month |
| Agency Lite | $499/mo + GST; $1,497/quarter + GST; $5,988/year + GST · 5 accounts · 2.5M monthly usage units · unlimited sources · unlimited destinations · unlimited segments · email support 6h first response | $499 a month |
| Agency Premium | $999/mo + GST; $2,997/quarter + GST; $11,988/year + GST · 10 accounts · 5M monthly usage units · unlimited sources · unlimited destinations · unlimited segments · email support 6h first response | $999 a month |
As customerlabs.com lists them, read 30 Sept 2026. The maker's own page has the final word.
Getting started
- Open the CustomerLabs website.
- Start the 14-day trial.
- Choose a plan, beginning with Growth at $129/mo plus GST.
- Connect data sources and configure website or mobile tracking APIs.
- Create audience segments and select activation destinations.
Verdict
Choose CustomerLabs CDP if you need to unify first-party data and route server-side events to marketing and analytics destinations. Growth starts at $129/mo plus GST and includes 500K monthly Usage Units; a free plan is not available, though the product offers a 14-day trial.
Questions
How much does CustomerLabs CDP cost?
Growth is $129/mo plus GST. Agency Lite is $499/mo plus GST, and Agency Premium is $999/mo plus GST.
Is there a free plan or trial?
There is no free plan. A 14-day trial is available.
Which platforms does it support?
CustomerLabs lists Android, iOS, web, and API. It offers a JavaScript API for website tracking and mobile tracking APIs supporting Android AAID and iOS IDFA identifiers.
What integrations and destinations are available?
CustomerLabs advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot. Audience segments can be synced to destinations including Meta, Google, LinkedIn, TikTok, GA4, Klaviyo, and Maropost.
How does usage billing work?
Billing is based on Usage Units covering ingestion, activation, scanning, and storage. Growth includes 500K monthly Usage Units and unlimited sources, destinations, and segments.
Who makes CustomerLabs CDP?
CustomerLabs is based in Middletown, Delaware, USA.
Facts from CustomerLabs CDP's own pages
- Audience activation
- Users can build static or dynamic first-party audience segments and sync them to Meta, Google, LinkedIn, TikTok, GA4, Klaviyo, and Maropost. · customerlabs.com, 30 Sept 2026
- Core capabilities
- The platform provides server-side tracking, enhanced conversions, identity resolution, signal engineering, and conversions API in one operating layer. · customerlabs.com, 30 Sept 2026
- Core purpose
- CustomerLabs collects, unifies, and activates first-party data across website, CRM, backend, POS, and offline sources. · customerlabs.com, 30 Sept 2026
- Headquarters
- Middletown, Delaware, USA · customerlabs.com, 28 Sept 2026
- Integrations
- The integrations page advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot. · customerlabs.com, 30 Sept 2026
- Privacy controls
- Privacy features include PII hashing, PII masking, regional data residency, audit logs, and role-based access. · customerlabs.com, 30 Sept 2026
- Retention
- After a contract ends, data is retained for up to 90 days for export and then securely deleted from production. · customerlabs.com, 30 Sept 2026
- Security and compliance
- CustomerLabs states that it uses TLS 1.2+ in transit, encryption at rest, SHA-256 hashing, eight hosting regions, and supports GDPR, HIPAA, CCPA/CPRA, UK GDPR, and Swiss FADP compliance. · customerlabs.com, 30 Sept 2026
- Server-side delivery
- Every destination receives events through a server-side API, with per-destination event selection, schema mapping, identity formatting, and delivery logs. · customerlabs.com, 30 Sept 2026
- Sources and destinations
- CustomerLabs states that it supports 30+ data sources and 25+ activation destinations without engineering. · customerlabs.com, 30 Sept 2026
- Support
- Growth and agency plans include email support with a six-hour first response, while annual plans include WhatsApp support with a three-hour first response. · customerlabs.com, 30 Sept 2026
- Target customers
- CustomerLabs positions itself for performance marketers and businesses including ecommerce, lead generation, SaaS, finance, health, travel, and agencies. · customerlabs.com, 30 Sept 2026
- Tracking APIs
- The product offers a JavaScript API for website tracking and a mobile tracking API supporting Android AAID and iOS IDFA identifiers. · customerlabs.com, 30 Sept 2026
- Usage billing
- Billing is usage-based through Usage Units covering ingestion, activation, scanning, and storage, with no limits on the number of sources, destinations, or segments. · customerlabs.com, 30 Sept 2026
Where CustomerLabs CDP stands on Freedom251
- Customer Data Platforms#13 of 58
- Event Tracking Software#12 of 24