No. 34 of 54 ·Customer Data Platforms

Salesforce Data 360

Name: Salesforce Data 360
Price: 240 USD

Web · API · paid plans from $20/mo

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Freedom report

No signalScore 5.1

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedThinly documented

Salesforce Data 360 is ranked #34 of 54 in customer data platforms on Freedom251. It runs on API, Web. Paid plans start at $20/mo.

Salesforce Data 360 plans and pricing

All plans

Profiles $240/yr Per 1k Profiles/Year Profile-building actions included · 1 Flex Credit per profile · 25 CIs and 25 Transforms · 100 Segments salesforce.com · 4 Oct 2026

Enterprise Profiles $420/yr Per 1k Profiles/Year Includes Profiles · 2 Flex Credits per profile · 100 CIs and 100 Transforms · 500 Segments · Data Masking and Ad Audience add-ons salesforce.com · 4 Oct 2026

Flex Credits $500 Per 100k Flex Credits Use for any Data 360 action · Credits deducted as you perform actions · Pre-purchase, pay-go, and pre-commit options salesforce.com · 4 Oct 2026

Compared on customer data platforms

Real-time profiles: Yes
Identity resolution: Yes
Audience activation: Yes
Data ingestion: both

Best Salesforce Data 360 alternatives

See all 12

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The record

Purpose: Data 360 unifies fragmented data from sources such as external data lakes, websites, and legacy systems into a trusted Customer 360 profile for Salesforce applications and Agentforce.
Zero-copy access: Its Zero-Copy architecture provides access to data where it already lives without moving or duplicating it.
Data types: Data 360 supports structured and unstructured data, including documents, images, and streaming events.
Activation and insights: Teams can create calculated insights, segments, and predictive models and use Flow to trigger actions from Data 360 data.
Integrations: Salesforce lists 200+ connectors, including connections to Salesforce clouds, MuleSoft, databases, and third-party apps.
Free ingestion: The pricing page says batch data ingestion and zero-copy integrations are free; charges apply to specified Data 360 actions.
Free provisioning: Salesforce customers can provision Data 360 for free with a limited amount of storage and consumption credits.
Eligibility: The free provisioning offer is described for Salesforce customers, and the product page directs existing Salesforce customers to get started.
Security: Salesforce describes Data 360 as built on Hyperforce and says its trust documentation covers service architecture, security and privacy audits and certifications, and applicable controls.
Encryption: Salesforce’s security architecture page says Data 360 traffic is encrypted in transit using TLS 1.2 or higher and at rest using AES-256.
Notable limit: Data 360 licenses are add-ons to a Salesforce org license, and the Data Cloud One app does not provide access to all Data 360 features.
Support: Salesforce’s Standard Success Plan is included in all licenses and provides knowledge articles, documentation, Trailhead, and the Trailblazer Community.
Audience: Salesforce describes Data 360 as serving teams across marketing, service, sales, and commerce, as well as AI agents.
Price from: $20/mo

Where it ranks on Freedom251

Best Customer Data Platforms in 2026#34 of 54
Best Data Clean Room Software in 2026#19 of 21

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Sources

salesforce.com/data/· checked 4 Oct 2026
salesforce.com/data/connectivity/· checked 4 Oct 2026
salesforce.com/data/· checked 4 Oct 2026
salesforce.com/data/guide/· checked 4 Oct 2026
salesforce.com/data/pricing/· checked 4 Oct 2026
salesforce.com/company/legal/trust-and-compliance-docu· checked 4 Oct 2026
architect.salesforce.com/docs/architect/fundamentals/guide/data3· checked 4 Oct 2026
help.salesforce.com/s/articleView· checked 4 Oct 2026
salesforce.com/services/pricing/· checked 4 Oct 2026