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Salesforce Data 360
What Salesforce Data 360 is
Salesforce Data 360 brings data from sources such as external data lakes, websites, and legacy systems into a Customer 360 profile for Salesforce applications and Agentforce. Its Zero-Copy architecture accesses data where it already lives, without moving or duplicating it. The platform supports structured and unstructured data, including documents, images, and streaming events, and reconciles identities across sources to build unified profiles.
Teams can create calculated insights, segments, and predictive models, then use Flow to trigger actions with Data 360 data. Salesforce lists 200+ connectors, including connections to Salesforce clouds, MuleSoft, databases, and third-party apps. Batch data ingestion and zero-copy integrations are free; charges apply to specified Data 360 actions. Salesforce customers can provision Data 360 for free with limited storage and consumption credits.
The Profiles plan is $240 a year, billed per 1k profiles per year. Enterprise Profiles costs $420 a year on the same billing basis. Flex Credits is priced on request, billed per 100k Flex Credits. Data 360 licenses are add-ons to a Salesforce org license, and the Data Cloud One app does not provide access to all Data 360 features. Salesforce describes encryption in transit using TLS 1.2 or higher and at rest using AES-256. Its Standard Success Plan is included in all licenses.
Who it suits
Data 360 suits teams in marketing, service, sales, and commerce that need unified customer profiles and ways to activate data through insights, segments, predictive models, or Flow. It also serves AI agents, including Agentforce, and is intended for Salesforce customers working with data across connected sources.
What it does well
- Zero-Copy access leaves data where it lives
- Supports structured and unstructured data
- Identity resolution builds unified profiles
- 200+ connectors are listed
- Free batch ingestion and zero-copy integrations
What to know first
- Licenses are add-ons to a Salesforce org license
- Free provisioning has limited storage and consumption credits
- Data Cloud One does not expose all features
- Specified Data 360 actions incur charges
Limits
Free provisioning for Salesforce customers includes limited storage and consumption credits. The Profiles plan includes 25 CIs, 25 Transforms, and 100 Segments; Enterprise Profiles includes 100 CIs, 100 Transforms, and 500 Segments. Specified Data 360 actions can incur charges.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Profiles | Per 1k Profiles/Year · Profile-building actions included · 1 Flex Credit per profile · 25 CIs and 25 Transforms · 100 Segments | $240 a year |
| Enterprise Profiles | Per 1k Profiles/Year · Includes Profiles · 2 Flex Credits per profile · 100 CIs and 100 Transforms · 500 Segments · Data Masking and Ad Audience add-ons | $420 a year |
| Flex Credits | Per 100k Flex Credits · Use for any Data 360 action · Credits deducted as you perform actions · Pre-purchase, pay-go, and pre-commit options | $500 |
As salesforce.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.salesforce.com/data/
- If you are a Salesforce customer, use the product page to get started
- Provision Data 360 for free with limited storage and consumption credits, or select a listed paid plan
- Connect data through available connectors or zero-copy integrations
Verdict
Choose Data 360 if your Salesforce teams need to unify customer data, resolve identities, and create segments, insights, or actions from it. Check the applicable license and action charges, since licenses add to a Salesforce org license and Data Cloud One does not include every feature.
Questions
Is Salesforce Data 360 free?
Salesforce customers can provision it for free with limited storage and consumption credits. Batch ingestion and zero-copy integrations are free, while charges apply to specified actions.
How much do the listed plans cost?
Profiles is $240 a year per 1k profiles, and Enterprise Profiles is $420 a year per 1k profiles. Flex Credits is priced on request, billed per 100k Flex Credits.
What platforms does Data 360 support?
The listed platforms are API and web.
Does Data 360 connect to other systems?
Salesforce lists 200+ connectors, including Salesforce clouds, MuleSoft, databases, and third-party apps.
Can Data 360 licenses be used without a Salesforce org license?
Data 360 licenses are add-ons to a Salesforce org license.
What security details does Salesforce describe?
Salesforce says Data 360 traffic is encrypted in transit using TLS 1.2 or higher and at rest using AES-256. The Standard Success Plan is included in all licenses.
Facts from Salesforce Data 360's own pages
- Activation and insights
- Teams can create calculated insights, segments, and predictive models and use Flow to trigger actions from Data 360 data. · salesforce.com, 4 Oct 2026
- Audience
- Salesforce describes Data 360 as serving teams across marketing, service, sales, and commerce, as well as AI agents. · salesforce.com, 4 Oct 2026
- Data types
- Data 360 supports structured and unstructured data, including documents, images, and streaming events. · salesforce.com, 4 Oct 2026
- Eligibility
- The free provisioning offer is described for Salesforce customers, and the product page directs existing Salesforce customers to get started. · salesforce.com, 4 Oct 2026
- Encryption
- Salesforce’s security architecture page says Data 360 traffic is encrypted in transit using TLS 1.2 or higher and at rest using AES-256. · architect.salesforce.com, 4 Oct 2026
- Free ingestion
- The pricing page says batch data ingestion and zero-copy integrations are free; charges apply to specified Data 360 actions. · salesforce.com, 4 Oct 2026
- Free provisioning
- Salesforce customers can provision Data 360 for free with a limited amount of storage and consumption credits. · salesforce.com, 4 Oct 2026
- Identity resolution
- Data 360 matches and reconciles customer identities across data sources to build unified profiles. · salesforce.com, 4 Oct 2026
- Integrations
- Salesforce lists 200+ connectors, including connections to Salesforce clouds, MuleSoft, databases, and third-party apps. · salesforce.com, 4 Oct 2026
- Notable limit
- Data 360 licenses are add-ons to a Salesforce org license, and the Data Cloud One app does not provide access to all Data 360 features. · help.salesforce.com, 4 Oct 2026
- Purpose
- Data 360 unifies fragmented data from sources such as external data lakes, websites, and legacy systems into a trusted Customer 360 profile for Salesforce applications and Agentforce. · salesforce.com, 4 Oct 2026
- Security
- Salesforce describes Data 360 as built on Hyperforce and says its trust documentation covers service architecture, security and privacy audits and certifications, and applicable controls. · salesforce.com, 4 Oct 2026
- Support
- Salesforce’s Standard Success Plan is included in all licenses and provides knowledge articles, documentation, Trailhead, and the Trailblazer Community. · salesforce.com, 4 Oct 2026
- Zero-copy access
- Its Zero-Copy architecture provides access to data where it already lives without moving or duplicating it. · salesforce.com, 4 Oct 2026
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