Manago AI (formerly SALESmanago)

Manago AI is an e-commerce customer engagement platform for teams coordinating customer data and automated campaigns. It is best suited to retailers with active audiences and multichannel journeys; contact-based pricing and metered messaging and AI use call for careful cost planning.

Overview

Formerly SALESmanago, Manago AI has operated since 2012 and is headquartered in Krakow, Poland. Its Customer Data Platform combines behaviour, purchases, engagement, preferences, consent and predictive signals into profiles for campaign targeting and personalisation. The maker says more than 2,000 growing brands use the platform, which is explicitly built for e-commerce.

Real-time profiles, identity resolution, data ingestion and audience activation connect collection with campaign use. Lead scoring and CRM sync extend that foundation to qualification and sales workflows. This breadth is useful when a retailer wants one system to link customer signals with follow-up, but may be more than a team seeking only a basic email sender needs.

Key features

Behavioural journeys across channels

A visual workflow builder and behavioural triggers can start journeys when customers browse, buy, abandon carts, return or disengage. Those journeys can use email, SMS, WhatsApp, push and web, which gives teams scope to coordinate follow-up across touchpoints. SMS and WhatsApp carry usage charges, so using more channels can increase costs beyond the platform price.

AI-assisted campaign preparation

Agentic AI can help teams define audiences, draft content, assemble workflows, recommend timing and prepare campaigns for approval. Keeping team approval in the process makes this assistance useful for campaign preparation without implying that it replaces review. The monthly allowance resets, and AI use pauses when the cap is reached unless the customer upgrades or buys more usage.

Integrations, privacy and support

Ready-to-use e-commerce integrations include Shopify, Magento, PrestaShop and WooCommerce; an open API supports custom connections. The maker says customer personal data is stored in Polish data centres within the EEA and describes GDPR-oriented consent management and privacy-by-design practices. It also lists SSO, 2FA, DDoS protection, firewalls, network segmentation, identity separation, periodic penetration tests and vulnerability management. Every package includes 24/7 technical support, help articles, a knowledge base and access to a Customer Success team.

Pricing

Manago AI is paid software with pricing on request and no free plan. A free trial is available. Active contacts determine platform pricing; contacts without marketing consent do not count. SMS and WhatsApp are usage-charged, and several expansion packs are optional add-ons.

Agentic AI Starter has custom pricing and includes 1× monthly usage. Agentic AI Boost costs €30 a month, billed month to month, for 3× Starter monthly usage; it includes everything in Starter, with allowance increases available on request. Agentic AI Power costs €99 a month and provides 10× Starter monthly usage, everything in Boost and priority allowance increases. Agentic AI Flex has custom pricing and a 15× monthly usage starting point.

Boost is the clearest fit for teams that need more than the Starter allowance but want a month-to-month term. Power suits heavier AI use and gives priority to allowance increases, while Flex starts at a larger usage multiple for teams needing greater capacity. Starter is the lower-usage entry point, but its price is custom. Across the plans, teams should account for contact levels, messaging charges, optional packs and AI usage; the allowance cap can interrupt AI use until more capacity is purchased or the plan is upgraded.

Platforms

Manago AI supports web, Android, iOS and API access. Its open API also provides a route for custom integrations alongside its ready-to-use e-commerce connections.

Who it's for

Manago AI is a strong candidate for e-commerce teams that need customer profiles, behavioural triggers and campaigns across several channels in one platform. It is less suited to buyers who need a free ongoing tier, predictable costs without usage charges, or AI use that will not pause at a monthly cap. Retailers should weigh the value of connected data and journeys against active-contact pricing and variable message and AI use.

Pros and cons

• Pros: Customer profiles combine behaviour, purchases, consent and predictive signals for targeting and personalisation.
• Pros: Behavioural workflows span email, SMS, WhatsApp, push and web, with integrations for four named e-commerce platforms and an open API.
• Pros: Every package includes round-the-clock technical support and Customer Success access.
• Cons: There is no free plan, and platform pricing depends on active contacts.
• Cons: SMS and WhatsApp are usage-charged, optional expansion packs can add cost, and AI use stops at its monthly allowance cap.

Alternatives

Klaviyo is worth considering for a smaller audience or a free start: its free plan covers up to 250 active profiles, 500 email sends per month and $5 of mobile messages per month. EngageBay may suit teams prioritising a free tier with room for up to 15 users, 250 contacts and companies, and 1,000 branded emails per month. Brevo Conversations offers a free plan for one user, with no time limit or credit card requirement.

Mautic provides a 14-day free trial with no credit card requirement and supports self-hosting. GetResponse is another option with a free plan and trial, and its Starter plan includes unlimited monthly email sends and one custom automation workflow. Aritic PinPoint has a free plan and paid tiers including Lite at $59 a month and Starter at $219 a month. Act-On offers Professional and Enterprise plans with custom pricing. ActiveCampaign is a paid option with a free trial.

For buyers comparing categories rather than individual products, see Customer Data Platforms, Marketing Automation Software and Lead Nurturing Software.

Verdict

Choose Manago AI if your e-commerce team needs customer profiles tied directly to behavioural, multichannel campaigns, with AI assistance for campaign preparation. Its e-commerce integrations, data capabilities and included support make a broad case for that role. Look elsewhere if a free plan, simpler cost control or uninterrupted AI use matters more: active-contact pricing, usage charges and a monthly AI cap are meaningful constraints.