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Act-On

Name: Act-On
Price: 900 USD
Author: Act-On

Paid APIWeb

What Act-On is

Act-On is a lifecycle marketing automation platform for engaging prospects and customers through personalized journeys and automated campaigns. Its drag-and-drop builder creates journeys based on contact behaviors and characteristics. Campaigns can span email, SMS, web, social media, events, and direct mail, with segmentation, scoring, and dynamic content used to tailor messaging. Act-On describes AI capabilities for predictive lead scoring, filtering bot clicks, content optimization, and engagement analysis. CRM integrations include Salesforce, Dynamics, Sugar, NetSuite, and Zendesk, with bidirectional data integration. Data Bridge connectors exchange data with API- or webhook-enabled systems, and Zapier and Integrately are listed integrations. Zoom and WebEx connections sync webinar registration and attendance data. Act-On lists ISO 27001 certification and supports SAML-based single sign-on and multi-factor authentication services. Pricing depends on monthly emailed contacts, while the database can retain unlimited contacts and engagement history. Professional supports 2,500 contacts per month; Enterprise includes Professional plus CRM integrations, Data Studio for reporting and BI integration, and Account-Based Marketing. Neither plan has a listed price.

Who it suits

Act-On says it serves marketing teams in midsize and enterprise organizations focused on revenue growth across new and existing customers. It may fit teams building cross-channel journeys and connecting marketing activity with CRM and webinar data.

What it does well

Builds journeys around contact behavior and characteristics.
Campaigns can span email, SMS, web, and other channels.
Lists bidirectional integrations with named CRM systems.
Database can retain unlimited contacts and engagement history.
Professional includes 2,500 emailed contacts per month.

What to know first

No free plan is listed.
Neither plan has a listed price.
Pricing depends on monthly emailed contacts.

Limits

Professional covers 2,500 contacts emailed per month. Pricing is based on monthly emailed contacts, although the database can retain unlimited contacts and engagement history.

Plans

Plan	Billed and limits	Price
Professional	$900 per month; annual contract required · 2,500 contacts/month shown in calculator · pricing based on contacts emailed per month · add-ons, configuration, and implementation may affect price	$900 a month
Enterprise	Let's talk; annual contract required · Everything in Professional plus CRM integrations, Data Studio, Account-Based Marketing, and 2x user accounts	On request

As act-on.com lists them, read 9 Oct 2026. The maker's own page has the final word.

Getting started

Visit act-on.com.
Choose between the Professional and Enterprise plans.
Use the web platform or API for access.
Set the plan around your monthly emailed contact volume.

Verdict

Act-On combines journey automation, cross-channel campaigns, lead scoring, and integrations for marketing teams. Compare the contact allowance and added Enterprise features, then request pricing for the plan that fits.

Questions

Is Act-On free?

No. Act-On has a paid pricing model and no free plan.

How is Act-On priced?

Pricing is based on the number of contacts emailed monthly. Neither Professional nor Enterprise has a listed price.

What is included in Enterprise?

Enterprise includes everything in Professional, plus CRM integrations, Data Studio for reporting and BI integration, and Account-Based Marketing.

Which platforms does Act-On support?

Act-On is listed for web and API access.

Which CRM and webinar integrations are listed?

CRM integrations include Salesforce, Dynamics, Sugar, NetSuite, and Zendesk. Zoom and WebEx sync webinar registration and attendance data.

What security and support options does Act-On list?

Act-On lists ISO 27001 certification, SAML single sign-on, and multi-factor authentication services. Live technical support is available through live chat, phone, Zoom, and the support site.

Facts from Act-On's own pages

AI capabilities: Act-On describes AI features for predictive lead scoring, bot click filtering, content optimization, and analysis of engagement data. · act-on.com, 9 Oct 2026
Authentication providers: Named SSO providers include Google Workspace, Okta, Microsoft Entra, and Auth0. · act-on.com, 9 Oct 2026
Channels: Automated campaigns can span email, SMS, web, social media, events, and direct mail. · act-on.com, 9 Oct 2026
Company: Act-On says it was born in 2008 and is headquartered in Portland, Oregon. · act-on.com, 9 Oct 2026
CRM integrations: multiple · act-on.com, 22 Sept 2026
Customer journey automation: Its drag-and-drop automation builder lets marketers create customer journeys based on contact behaviors and characteristics. · act-on.com, 9 Oct 2026
Customer journeys: Yes · act-on.com, 22 Sept 2026
Data connectivity: Data Bridge connectors exchange data with API- or webhook-enabled systems, and Act-On lists Zapier and Integrately integrations. · act-on.com, 9 Oct 2026
Email automation: Yes · act-on.com, 22 Sept 2026
Lead capture forms: Yes · act-on.com, 22 Sept 2026
Headquarters: Portland, Oregon, United States · act-on.com, 28 Sept 2026
Integrations: Listed CRM integrations include Salesforce, Dynamics, Sugar, NetSuite, and Zendesk, with bidirectional data integration. · act-on.com, 9 Oct 2026
Lead scoring: Yes · act-on.com, 22 Sept 2026
Personalization: Segmentation, scoring, and dynamic content support targeted messaging tailored to recipients. · act-on.com, 9 Oct 2026
Pricing limits: Pricing is based on the number of contacts emailed monthly, while the database can retain unlimited contacts and their engagement history. · act-on.com, 9 Oct 2026
Product: Act-On is a lifecycle marketing automation platform for engaging prospects and customers across channels through personalized journeys and intelligent automation. · act-on.com, 9 Oct 2026
Security: Act-On lists ISO 27001 certification and supports SAML-based single sign-on and multi-factor authentication services. · act-on.com, 9 Oct 2026
Support: Live technical support is available through live chat, phone, Zoom, and the support site; premium packages offer faster response times and additional training and guidance. · act-on.com, 9 Oct 2026
Target users: Act-On says it serves marketing teams in midsize and enterprise organizations focused on revenue growth across new and existing customers. · act-on.com, 9 Oct 2026
Webinars: Direct integrations with Zoom and WebEx sync webinar registration and attendance data. · act-on.com, 9 Oct 2026