Side by side

Act-On vs ActiveCampaign

Both stand on nonprofit marketing software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Act-On

Paid APIWeb

Act-On combines journey automation, cross-channel campaigns, lead scoring, and integrations for marketing teams. Compare the contact allowance and added Enterprise features, then request pricing for the plan that fits.

Visit Act-On

ActiveCampaign

Free trial WebiPhoneAndroid

ActiveCampaign brings multichannel marketing automation, journey tools and team features together. Compare its customized annual plans and plan-specific user and automation limits with your needs.

Visit ActiveCampaign

The facts

	Act-On	ActiveCampaign
Free plan	No	A free trial
Open source	Not published	Not published
Runs on	API, Web	Web, iPhone, Android
Lowest paid plan	Professional: $900 a month	Free or on request
Plans published	2	7
Maker	Act-On	ActiveCampaign
Website	act-on.com	activecampaign.com
On nonprofit marketing software	#11 of 25	#7 of 25

Act-On: what it does well

Builds journeys around contact behavior and characteristics.
Campaigns can span email, SMS, web, and other channels.
Lists bidirectional integrations with named CRM systems.
Database can retain unlimited contacts and engagement history.
Professional includes 2,500 emailed contacts per month.

What to know first

No free plan is listed.
Neither plan has a listed price.
Pricing depends on monthly emailed contacts.

ActiveCampaign: what it does well

Supports email, WhatsApp, SMS and other channels.
Lists 1,000 native integrations.
Includes segmentation, lead scoring and A/B testing.
14-day trial requires no credit card.
Support includes email, chat and onboarding.

What to know first

No free plan is listed.
Plans are customized and billed annually.
Starter limits automations to five actions.
MMS is available only in the United States and Australia.

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