Freedom251 › Nonprofit CRM Software
NationBuilder
What NationBuilder is
NationBuilder combines a people database, website builder, communications, fundraising, and advocacy tools for nonprofits, advocacy organizations, political campaigns, and other community leaders. Supporter profiles, targeting, segmentation, email communications, and contact logging support outreach. Fundraising tools cover recurring donations, donation pages, fundraiser tracking, and donation analytics. ActionButton supports quizzes, polls, petitions, signups, and U.S. voter registration checks. The Pro plan adds address geocoding, turf cutting, walk and call sheets, and autodistricting. Its Apps & Integrations directory can be filtered by market, use case, and political affiliation served. Enterprise includes developer API access and single sign-on. Starter costs $34 a month billed Monthly Billing, with 500–5K contacts and a 20,000 email cap; Pro costs $160 a month billed Monthly Billing, with 500–10K contacts and a 100,000 email cap. Enterprise pricing is custom. A 14-day Starter or Pro trial excludes email blasts and rolls into the selected monthly or annual subscription unless changed. Founded in 2011, the company is based in Los Angeles, California.
Who it suits
NationBuilder may suit nonprofits, advocacy groups, political campaigns, and community leaders that need supporter outreach alongside fundraising or advocacy tools. Pro's field features are relevant to campaigns planning walk and call activity.
What it does well
- Combines database, website, communications, and fundraising tools.
- Includes recurring donation and fundraising analytics features.
- Pro includes field planning tools.
- Enterprise includes API access and single sign-on.
What to know first
- No free plan is listed.
- Trial excludes sending email blasts.
- Text messaging is limited to the continental U.S. and Canada.
- Extra costs apply above plan contact capacities.
Limits
Starter lists 500–5K contacts and a 20,000 email cap; Pro lists 500–10K contacts and a 100,000 email cap. Additional costs apply when contacts exceed a plan maximum, and the 14-day trial excludes email blasts.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | monthly · 500–10,000 contacts · custom fields and permissions · memberships · drip email and A/B testing · geocoding and turf cutting · walk/call sheets · autodistricting | $160 a month |
| Starter | monthly · 500–5,000 contacts · website templates · email blasts · donations · events/ticketing · ActionButton Basic | $34 a month |
| Enterprise | custom pricing · custom database capacity · unlimited email sends · dedicated account manager · implementation services · Insights analytics · API and SSO · unlimited ActionButton Plus | On request |
As nationbuilder.com lists them, read 21 Oct 2026. The maker's own page has the final word.
Getting started
- Open nationbuilder.com
- Choose a Starter, Pro, or Enterprise plan
- Use the 14-day trial for Starter or Pro if appropriate
- Set up your people database and website
- Configure communications, fundraising, or ActionButton tools
- Add integrations from the Apps & Integrations directory
Verdict
NationBuilder brings outreach, fundraising, advocacy, and field campaign features into one platform. Check contact capacity, email caps, trial limits, and texting availability against your organization’s needs.
Questions
How much does NationBuilder cost?
Starter is $34 a month billed Monthly Billing. Pro is $160 a month billed Monthly Billing. Enterprise uses custom pricing.
Is there a free plan or trial?
There is no free plan. Starter and Pro have a 14-day trial that rolls into the selected monthly or annual subscription unless changed.
What does NationBuilder include?
It combines a people database, website builder, communications, fundraising, and advocacy tools, including supporter profiles, segmentation, email, donations, and ActionButton activities.
Does it provide an API?
Developer API access and single sign-on are included with Enterprise.
Where is texting available?
NationBuilder says text messaging is available only in the continental United States and Canada.
Facts from NationBuilder's own pages
- Advocacy
- ActionButton provides embeddable quizzes, polls, petitions, opinions, voter-registration checks and lawmaker-contact actions. · ab.nationbuilder.com, 21 Oct 2026
- All-in-one organizing software
- NationBuilder combines a people database, website builder, communications, fundraising, and advocacy tools. · nationbuilder.com, 2 Oct 2026
- API capabilities
- The REST APIs exchange JSON and support people records, lists, surveys, contact logging, CSV loading and real-time updates. · support.nationbuilder.com, 21 Oct 2026
- API v2
- The v2 API follows JSON:API 1.0, supports OpenAPI download, OAuth migration and expiring test tokens generated in the control panel. · nationbuilder.com, 21 Oct 2026
- Audience
- The company serves nonprofits, advocacy organizations, political campaigns, and other community leaders. · nationbuilder.com, 2 Oct 2026
- Backup
- Administrators can create and download PostgreSQL 16 database snapshots containing supporter, page, event, path, donation, message and import data. · support.nationbuilder.com, 21 Oct 2026
- Campaign field tools
- The Pro plan includes address geocoding, turf cutting, walk and call sheets, and autodistricting. · nationbuilder.com, 2 Oct 2026
- Capacity limits
- Starter and Pro list contact capacities up to 5,000 and 10,000 respectively, and additional costs apply when contacts exceed a plan's maximum capacity. · nationbuilder.com, 2 Oct 2026
- Company history
- NationBuilder says it was founded in 2011 and has served more than 100,000 customers in over 110 countries. · nationbuilder.com, 2 Oct 2026
- Database and outreach
- The platform includes supporter profiles, targeting and segmentation, email communications, and contact logging. · nationbuilder.com, 2 Oct 2026
- Data ownership
- NationBuilder says customers own their data, can import/export it, and can download a full database copy in an open format. · support.nationbuilder.com, 21 Oct 2026
- Developer access
- The Enterprise plan includes access to a developer API and single sign-on. · nationbuilder.com, 2 Oct 2026
- Documentation
- The help center contains dedicated sections for people, websites, communications, fundraising, workflows, data, integrations, security and API topics. · support.nationbuilder.com, 21 Oct 2026
- Email and SMS
- The platform supports targeted email blasts, automated email journeys and SMS texting with smart fields; SMS availability depends on country and plan. · support.nationbuilder.com, 21 Oct 2026
- Field organizing
- Pro features include address geocoding, turf cutting, walk sheets, call sheets, autodistricting and precinct point people. · nationbuilder.com, 21 Oct 2026
- Founded
- 2011 · nationbuilder.com, 28 Sept 2026
- Fundraising
- Donation pages accept one-time and recurring gifts through NationBuilder Payments and integrated processors such as ActBlue, Anedot and WinRed. · lp.nationbuilder.com, 21 Oct 2026
- Headquarters
- The company lists a mailing address of PO Box 811428, Los Angeles, CA 90081. · nationbuilder.com, 2 Oct 2026
- Hosting model
- Third-party directory data describes NationBuilder as a cloud SaaS product; customers do not self-host the core platform. · trustradius.com, 21 Oct 2026
- Integrations
- The official directory lists integrations including Zapier, Qomon, iWave, FieldEdge, 123FormBuilder, Google Analytics, Pipedream and Blackbaud Raiser’s Edge NXT. · nationbuilder.com, 21 Oct 2026
- Limit: billing dispute complaint
- The sole Trustpilot reviewer alleges account closure after payment and says processor fees were not fully returned. · trustpilot.com, 21 Oct 2026
- Limit: learning curve
- G2 reviewers report that setup and learning can take significant time and that tutorials are sometimes insufficient. · g2.com, 21 Oct 2026
- Limit: pricing and paywalls
- Capterra reviewers complain that formerly included capabilities have moved behind paid plans and that total cost rises as organizations grow. · capterra.com, 21 Oct 2026
- Limit: usability
- Capterra reviewers describe navigation, templates and data access as confusing or requiring coding expertise. · capterra.com, 21 Oct 2026
Where NationBuilder stands on Freedom251
- Nonprofit CRM Software#13 of 35
- Nonprofit Marketing Software#10 of 25