Best Marketing Automation Software in 2026
Updated
When you want to coordinate marketing communications and lead activity, automation software can bring customer journeys, email, and related tasks into your workflow. Compared on CRM integrations, customer journeys, email automation, lead capture forms, and lead scoring, these entries offer ways to assess how each tool fits your needs. Freshmarketer, Klaviyo, and Mailchimp are among the options to compare. Also consider included contacts and whether a free plan is available; paid-from pricing adds another point of comparison. Think about which capabilities matter most for managing leads and communicating with customers, then weigh those needs against the listed plan details.
12 of 12 with known pricing have a free tier;0 apps show full bars: free, open, on most devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | FreshmarketerWeb · API | Two bars | 1 of 6 | $15/mo | 7.9 | ||
| 2 | KlaviyoWeb | Two bars | 1 of 6 | Free | 7.9 | ||
| 3 | MailchimpWeb · Android · iPhone | Three bars | 3 of 6 | Free | 7.9 | ||
| 4 | MauticWeb · Self-hosted · API | Two bars | 1 of 6 | €247.50/mo | 7.8 | ||
| 5 | Manago AI (formerly SALESmanago)Web · Android · iPhone · API | Three bars | 3 of 6 | 7.6 | |||
| 6 | SendPulseWeb · Android · iPhone | Three bars | 3 of 6 | $9.60/mo | 7.3 | ||
| 7 | OmnisendWeb | Two bars | 1 of 6 | $16/mo | 7.2 | ||
| 8 | Twilio SegmentWeb · Android · iPhone | Three bars | 3 of 6 | $120/mo | 7.2 | ||
| 9 | EngageBayWeb | Two bars | 1 of 6 | $11.04/mo | 7.1 | ||
| 10 | Systeme.ioWeb · API | Two bars | 1 of 6 | $17/mo | 7.1 | ||
| 11 | SAS Customer Intelligence 360Web · Android · iPhone · API | Two bars | 3 of 6 | 7.0 | |||
| 12 | GetResponseWeb · Android · iPhone · API | Two bars | 3 of 6 | $1915.58/mo | 7.0 | ||
| 13 | Intempt MarketingWeb · Windows · Mac · Android · iPhone · API | Three bars | 5 of 6 | $24/mo | 7.0 | ||
| 14 | IterableWeb · Android · iPhone · API | Two bars | 3 of 6 | 6.8 | |||
| 15 | Insider OneWeb · Android · iPhone · API | Two bars | 3 of 6 | 6.8 | |||
| 16 | BrazeWeb · Android · iPhone · API | Two bars | 3 of 6 | 6.7 | |||
| 17 | ListrakWeb · API · Extension | One bar | 1 of 6 | 6.7 | |||
| 18 | CordialWeb · Android · iPhone · API | Two bars | 3 of 6 | 6.7 | |||
| 19 | WebEngageWeb · Android · iPhone · API | Two bars | 3 of 6 | 6.7 | |||
| 20 | ActiveCampaignWeb · Android · iPhone | Two bars | 3 of 6 | 6.6 | |||
| 21 | FreshsalesWeb · Android · iPhone · API · Extension | Three bars | 3 of 6 | $9/mo | 6.6 | ||
| 22 | Adobe Marketo Engage | One bar | 6.5 | ||||
| 23 | Adobe Journey Optimizer B2B Edition | No signal | 6.5 | ||||
| 24 | SailthruWeb · Android · iPhone | One bar | 3 of 6 | 6.5 | |||
| 25 | OmetriaWeb · Android · iPhone · API | Two bars | 3 of 6 | 6.5 |
Compare all 25 in a table
| # | App | Score | Free plan | Paid from | Email automation | Customer journeys |
|---|---|---|---|---|---|---|
| 1 | Freshmarketer | 7.9 | Yes | $15/mo | Yes | Yes |
| 2 | Klaviyo | 7.9 | Yes | Yes | ||
| 3 | Mailchimp | 7.9 | Yes | Yes | ||
| 4 | Mautic | 7.8 | Yes | $247.50/mo | Yes | Yes |
| 5 | Manago AI (formerly SALESmanago) | 7.6 | No | |||
| 6 | SendPulse | 7.3 | Yes | $9.60/mo | Yes | |
| 7 | Omnisend | 7.2 | Yes | $16/mo | Yes | |
| 8 | Twilio Segment | 7.2 | Yes | $120/mo | ||
| 9 | EngageBay | 7.1 | Yes | $12.74/mo | Yes | |
| 10 | Systeme.io | 7.1 | Yes | $17/mo | Yes | |
| 11 | SAS Customer Intelligence 360 | 7.0 | ||||
| 12 | GetResponse | 7.0 | Yes | $15.58/mo | Yes | Yes |
| 13 | Intempt Marketing | 7.0 | Yes | Yes | Yes | |
| 14 | Iterable | 6.8 | Yes | Yes | ||
| 15 | Insider One | 6.8 | Yes | Yes | ||
| 16 | Braze | 6.7 | Yes | Yes | ||
| 17 | Listrak | 6.7 | Yes | Yes | ||
| 18 | Cordial | 6.7 | ||||
| 19 | WebEngage | 6.7 | Yes | Yes | ||
| 20 | ActiveCampaign | 6.6 | No | Yes | Yes | |
| 21 | Freshsales | 6.6 | Yes | $15/mo | Yes | Yes |
| 22 | Adobe Marketo Engage | 6.5 | No | Yes | Yes | |
| 23 | Adobe Journey Optimizer B2B Edition | 6.5 | Yes | Yes | ||
| 24 | Sailthru | 6.5 | Yes | |||
| 25 | Ometria | 6.5 |
Is your app on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.