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Best Marketing Automation Software in 2026

When you want to coordinate marketing communications and lead activity, automation software can bring customer journeys, email, and related tasks into your workflow. Compared on CRM integrations, customer journeys, email automation, lead capture forms, and lead scoring, these entries offer ways to assess how each tool fits your needs. Freshmarketer, Klaviyo, and Mailchimp are among the options to compare. Also consider included contacts and whether a free plan is available; paid-from pricing adds another point of comparison. Think about which capabilities matter most for managing leads and communicating with customers, then weigh those needs against the listed plan details.

  1. 1

    HubSpot Marketing Hub

    by HubSpot Marketing Hub
    Free plan AndroidAPIiPhone+1
    7.7 Free plan · 14-day trial Visit site
  2. 2

    Mailchimp

    by Mailchimp
    Free plan AndroidAPIiPhone+1

    Choose Mailchimp if you want email marketing with automation, segmentation and campaign testing in one service.

    7.6 Free plan · 14-day trial Visit site
  3. 3

    GetResponse

    by GetResponse
    Free plan AndroidAPIiPhone+1

    GetResponse combines campaign channels, automation, lead capture and ecommerce functions, with mobile apps and an API. Review the free-account limits and trial transition if you need premium features.

    7.6 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
  4. 4

    Odoo Marketing Automation

    by Odoo Marketing Automation
    Free plan WebiPhoneAndroid
    7.5 Free plan Visit site
  5. 5

    Mautic

    Free plan APISelf-hostedWeb

    Mautic offers marketing automation through self-hosted software and managed plans. The free download requires server and software setup knowledge; managed Essential is €247.50/mo when billed annually.

    7.5 Free plan · paid from €247.50/mo (annual) · 14-day trial Visit site
  6. 6

    E-goi

    by E-goi
    Free plan AndroidAPIExtension+2

    Choose E-goi if you want web-based email marketing with automation, segmentation, landing pages and A/B testing, and a choice of monthly or prepaid sending plans.

    7.5 Free plan · paid from $11.75/mo · 14-day trial Visit site
  7. 7

    Freshmarketer

    by Freshmarketer
    Free plan APIWeb

    Freshmarketer combines multichannel automation, audience tools, and campaign reporting, with a free tier for limited contacts and sends.

    7.4 Free plan · paid from $15/mo (annual) · 21-day trial Visit site
  8. 8

    SendPulse

    by SendPulse
    Free plan AndroidAPIExtension+2

    Choose SendPulse if you want email automation, segmentation, and A/B testing with a free plan or annually billed paid options.

    7.4 Free plan · paid from $9.60/mo (annual) Visit site
  9. 9

    Aritic PinPoint

    by Aritic PinPoint
    Free plan AndroidAPIExtension+2

    Aritic PinPoint brings campaign, lead and visitor-tracking tools together for B2B marketing. Consider its contact-handling rules and plan pricing before choosing it.

    7.4 Free plan · paid from $59/mo · 30-day trial Visit site
  10. 10

    Twilio Segment

    by Twilio Segment
    Free plan AndroidAPIiPhone+1

    Choose Twilio Segment if your team needs customer profiles, identity resolution, and audience activation across web and mobile channels.

    7.3 Free plan · paid from $120/mo · 14-day trial Visit site
  11. 11

    Klaviyo

    by Klaviyo
    Free plan Web

    Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.

    7.2 Free plan Visit site
  12. 12

    Intempt Marketing

    Free plan AndroidAPIiPhone+3

    Intempt Marketing connects personalization, journeys, testing, recommendations and workflows around a shared customer profile.

    7.2 Free plan · paid from $19.20/user/mo (annual) Visit site
  13. 13

    Systeme.io

    by Systeme.io
    Free plan APIWeb

    Systeme.io covers funnel building, email, courses and automation, with a no-expiration free plan for smaller setups.

    7.1 Free plan · paid from $17/mo Visit site
  14. 14

    Dittofeed

    Free plan APISelf-hostedWeb

    Choose Dittofeed if your organization needs automated user messaging with journeys, segmentation, and email, SMS, or webhook channels.

    7.1 Free plan · 14-day trial Visit site
  15. 15

    PushAd Marketing Automation

    by PushAd Marketing Automation
    Free plan AndroidAPIiPhone+1

    PushAd combines visitor profiling with on-site personalization and off-site campaigns.

    7.1 Free plan Visit site
  16. 16

    BenchmarkONE

    Free plan AndroidAPIiPhone+1

    BenchmarkONE brings CRM, email marketing, and follow-up automation into one web service with a free Lite plan.

    7.1 Free plan Visit site
  17. 17

    Zixflow

    Free plan WebiPhoneAndroid

    Zixflow brings pipeline management, email sync, marketing automation, AI features, and mobile access together. Teams can begin on the free plan, then choose paid stacks with stated user charges.

    7.0 Free plan · paid from $39/mo (annual) · 7-day trial Visit site
  18. 18

    Brevo Conversations

    by Brevo Conversations
    Free plan AndroidAPIiPhone+1

    Choose Brevo Conversations if you need website chat, visitor tracking, and email functions, with a free single-user plan to start.

    7.0 Free plan · paid from $15/user/mo Visit site
  19. 19

    Togile CRM

    by Togile CRM
    Free plan AndroidAPIiPhone+1
    7.0 Free plan · paid from ₹36,000/yr · 14-day trial Visit site
  20. 20

    EngageBay

    by EngageBay
    Free plan Web

    EngageBay combines customer management with marketing, communication, and support tools, and offers a no-cost plan for small teams.

    6.9 Free plan · paid from $11.04/user/mo Visit site
  21. 21

    Flashy

    Free plan APIWeb

    Flashy combines multichannel marketing automation with review collection and product recommendations.

    6.9 7-day trial Visit site
  22. 22

    VBOUT

    by VBOUT
    Free plan APIWeb

    VBOUT combines campaign, automation, audience, and landing-page tools with AI functions and integrations.

    6.9 Free plan · 14-day trial Visit site
  23. 23

    Qorus

    by Qorus
    Free plan AndroidiPhoneWeb

    Qorus combines digital cards, profiles, contact organization, and scheduling across web and mobile apps.

    6.9 Free plan Visit site
  24. 24

    FireDrum Email Marketing

    by FireDrum Email Marketing
    Free plan Web

    FireDrum provides campaign tools and segmentation through a web service with both free and paid tiers.

    6.7 Free plan · paid from $10/mo Visit site
  25. 25

    Marketing Optimizer

    Free plan Web

    Marketing Optimizer combines lead handling, sales tools, marketing automation, and reporting in a browser-based service.

    6.7 Free plan · paid from $249/mo Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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