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Best Marketing Resource Management Software in 2026

Marketing resource management software is intended to help teams organize campaigns, assets, budgets, and the people doing the work. Compared on approval workflows, budget and campaign planning, marketing asset management, resource planning, and integrations, these entries cover several parts of that coordination. Cohiva Campaign, Screendragon, and Sesimi are among the products to compare. Consider how their listed capabilities align with your planning and review processes, then look at free-plan availability and paid-from pricing as additional factors. If your team relies on approvals or asset management, those criteria offer a focused way to assess what each product publishes about its features.

  1. 1

    Annum

    Free trial AndroidiPhoneWeb

    Annum combines calendar planning, tactic-level budgeting, and marketing context for teams coordinating multiple channels.

    6.5 From $99/mo (annual) Visit site
  2. 2

    Cohiva Campaign

    Free trial Web

    Campaign brings planning, approvals, brand standards, and checklist-based scanning into one web product.

    6.0 From $149/mo Visit site
  3. 3

    Screendragon

    Free trial APIWeb

    Screendragon combines marketing work management, agency operations, resource planning, and workflow governance.

    5.9 Pricing on request Visit site
  4. 4

    Aprimo

    by Aprimo
    Paid API

    Aprimo covers asset organization and retrieval alongside review, versioning, and sharing functions. Consider its paid, API-listed offering if those capabilities fit your needs.

    5.6 Pricing on request Visit site
  5. 5

    IntelligenceBank Marketing Operations

    Paid ExtensionWeb

    IntelligenceBank Marketing Operations brings asset management, production workflows and compliance-related tools together.

    5.6 Pricing on request Visit site
  6. 6

    Proof MRM

    Paid APIWeb

    Proof MRM brings campaign planning, budget visibility, asset management and analytics together, with Salesforce-oriented integrations.

    5.5 From $29/user/mo Visit site
  7. 7

    Sesimi

    Paid APIWeb

    Sesimi links campaign planning, asset management, creative adaptation, and funds tracking in one web platform. Buyers should account for its custom licensing and initial implementation phase.

    5.3 Pricing on request Visit site
  8. 8

    Upland Cimpl

    Paid APIWeb

    Cimpl combines technology expense tracking with inventory, procurement workflows, reporting, and managed services. Organizations need to request pricing through the product site.

    5.2 Pricing on request Visit site
  9. 9

    Zoho Marketing Plus

    by Zoho Marketing Plus
    Paid Web

    Choose Zoho Marketing Plus if you need its mix of automation, lead features, customer journeys, and CRM connections.

    4.9 From $25/mo (annual) · 15-day trial Visit site
  10. 10

    Uptempo

    Paid Web

    Uptempo brings campaign planning and financial management into one SaaS workspace, with integrations and access controls listed for enterprise teams.

    4.6 Pricing on request Visit site
  11. 11

    Simple Admation

    Paid Web

    Choose Simple Admation if your marketing team needs campaign planning, proofing, approvals, task management, and resource allocation in one web product.

    4.3 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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