Annum

Overview

Annum is marketing planning software for bringing campaigns, channels, content and online and offline tactics into a shared calendar. It is best for teams planning across several channels and needing to connect planned activity with budgets. Its long planning horizon is a strength; laptop-only access and paid plans make it a narrower fit.

Key features

The timeline view can lay out work by week across multiple months and expand to a year or more. That makes it useful for teams coordinating campaigns well ahead, while keeping channels and tactics together. Calendar views can be exported to PDF through the browser’s print function, and plans for a chosen date range can be exported as CSV.

Users can enter expenses at the tactic level and review budget summaries across channels. This helps planners see cost implications alongside campaign activity, but does not make Annum a substitute for dedicated accounting software.

Calendars of Interest combine holidays, cultural observances and consumer spending events with predicted B2B and B2C email performance insights. The added context can inform timing, though teams still need to decide which events and predictions matter to their audiences.

Managed, bidirectional integrations use Workato, whose connectors cover more than 10,000 applications, including Asana, Airtable, ClickUp, HubSpot, Monday, Smartsheet, Trello, Workfront and Wrike. This can connect planning with a team’s existing tools, but the managed service adds a one-time setup fee and an annual maintenance and data-usage fee based on requirements. Integration costs therefore need to be considered separately from the subscription.

Pricing

Annum has no free plan, but offers a 14-day trial with one calendar or plan and up to 10 seats. No credit card is required, and plans entered during the trial are retained if the customer subscribes. A live onboarding training session is available on request.

Starter costs $99 a month, billed annually at $1,188; monthly subscriptions are $116 per month. It includes 10 users, one unified calendar, unlimited channels and tactics, a five-year historical archive and email support. It suits a single team with a defined calendar; the single-calendar limit may not work for organizations that need separate planning spaces.

Advanced has a base cost billed annually, with a minimum of 10 users and one unified calendar. All seats are paid, with Admin/Contributor seats at $15 per seat pe. It may suit teams needing the Advanced tier, but the incomplete seat-rate term makes the total difficult to calculate from the stated plan terms.

Enterprise has an annual base cost for one Lead calendar, with nested calendars at $49 per month each, plus seat charges. It requires at least 10 users and one Lead calendar. This structure is aimed at organizations coordinating multiple units, but nested calendars and seats add costs beyond the base.

Platforms

Annum is a web app designed for laptop use. It is not supported on tablets or smartphones, so teams that need to plan or review calendars from mobile devices should look elsewhere.

Who it's for

Annum says it serves solo marketers through larger enterprises with multiple independent business units, and supports collaboration with external agency partners. Its unified calendar, tactic-level budgets and longer-range view are most relevant to teams coordinating multi-channel work. The laptop restriction is a practical drawback for people who need mobile access.

Pros and cons

• Pros: A timeline that can extend a year or more supports advance campaign coordination.
• Pros: Tactic-level expenses and channel budget summaries keep planned costs visible during planning.
• Pros: The trial covers up to 10 seats without a credit card, and retains entered plans upon subscription.
• Cons: There is no free plan, and integrations bring separate setup and annual fees.
• Cons: The app does not support smartphones or tablets, limiting access away from a laptop.
• Cons: Advanced and Enterprise add seat or nested-calendar charges to their annual base costs.

Alternatives

For another paid web-based campaign tool with a free trial, Cohiva Campaign starts at $149 a month; consider it if that plan better suits your budget or requirements.

Screendragon uses custom pricing, charged per user per month with a one-time setup and training fee; seek a tailored quote if that pricing arrangement fits your procurement needs. Sesimi offers custom licensing with core and selected modules, preset volumes and optional add-ons, including usage-based integration, asset-hosting and compliance-check costs.

Upland Cimpl has no stated price and invites customers to request a demo. IntelligenceBank Marketing Operations uses custom quotes based on package, users, storage, usage and add-ons, and includes Digital Asset Management. Proof MRM lists SMB at $29 a month and Enterprise at $49 a month, per seat under an annual contract. Simple Asset Manager is positioned for small creative teams, agencies, SMEs and enterprises. Uptempo is another paid, web-based option.

Readers comparing broader categories can also browse Marketing Resource Management Software, Marketing Planning Software and Content Calendar Software.

Verdict

Annum is a strong fit for marketing teams that need a shared, long-range calendar with tactic-level budget context, especially when they coordinate across channels or business units. Choose it for that planning focus and Workato-based connectivity; look elsewhere if mobile access, a free tier or predictable integration costs are priorities.