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Best Marketing Planning Software in 2026

Marketing planning software helps teams coordinate campaigns, calendars, budgets and related planning work. Compared on campaign planning and marketing calendar features, the entries also cover approval workflows, budget tracking and planning reports. Platforms, free-plan availability and paid-from pricing provide further points to weigh. Consider how your team manages plans, approvals and budgets, and which reporting or platform details matter to your work. Airtable, ClickUp and Wrike are among the options to compare, alongside monday work management and Planful.

  1. 1

    Airtable

    Free plan AndroidAPIExtension+4

    Airtable brings data modeling, app interfaces, automation, and governance into one cloud platform.

    7.7 Free plan · paid from $20/user/mo (annual) · 14-day trial Visit site
  2. 2

    ClickUp

    by ClickUp
    Free plan AndroidiPhoneMac+1

    ClickUp offers task views, integrations, time tracking, and automation, with a free plan for unlimited tasks and members.

    7.4 Free plan · paid from $7/user/mo (annual) Visit site
  3. 3

    Planable

    by Planable
    Free plan AndroidAPIiPhone+1
    7.2 Free plan · paid from $33/mo (annual) Visit site
  4. 4

    Wrike

    by Wrike
    Free plan AndroidAPIiPhone+3

    Wrike offers a free entry point and paid tiers with stated team-size ranges. Check the Free plan’s task and storage limits, or compare Team and Business if the team fits their respective user ranges.

    6.9 Free plan · paid from $10/user/mo (annual) · 14-day trial Visit site
  5. 5

    monday work management

    Free plan AndroidiPhoneMac+2
    6.7 Free plan · paid from $9/user/mo (annual) · 14-day trial Visit site
  6. 6

    Annum

    Free trial AndroidiPhoneWeb

    Annum combines calendar planning, tactic-level budgeting, and marketing context for teams coordinating multiple channels.

    6.3 From $99/mo (annual) Visit site
  7. 7

    Adobe Workfront

    by Adobe Workfront
    Paid AndroidAPIiPhone+1

    Consider Adobe Workfront if your team needs work management with automation, time tracking, guest access, and integrations.

    6.1 Pricing on request Visit site
  8. 8

    Anaplan

    by Anaplan
    Paid AndroidAPIiPhone+1
    6.0 Pricing on request Visit site
  9. 9

    Screendragon

    Free trial APIWeb

    Screendragon combines marketing work management, agency operations, resource planning, and workflow governance.

    5.7 Pricing on request Visit site
  10. 10

    Aprimo

    by Aprimo
    Paid API

    Aprimo covers asset organization and retrieval alongside review, versioning, and sharing functions. Consider its paid, API-listed offering if those capabilities fit your needs.

    5.5 Pricing on request Visit site
  11. 11

    Marmind

    Paid APIWeb

    Choose Marmind if your team needs a single platform for campaign planning, budgets, assets, and performance monitoring across complex marketing operations.

    5.5 Pricing on request Visit site
  12. 12

    Opal

    Paid APIiPhoneWeb

    Choose Opal if an enterprise marketing organization needs to connect strategic priorities with campaign execution and wants marketing focused AI, integrations, and security controls.

    5.5 Pricing on request Visit site
  13. 13

    Brandsystems

    Paid Web

    Choose BrandSystems if your marketing department needs one configurable system for planning, campaign workflows, asset management, and reporting.

    5.4 Pricing on request Visit site
  14. 14

    Workamajig

    by Workamajig
    Paid APIMacSelf-hosted+2

    Workamajig combines creative project workflows, resource tools, and agency accounting, with integrations and data export options.

    5.4 From $45/user/mo Visit site
  15. 15

    Planful

    by Planful
    Paid APIWeb

    Planful covers planning, consolidation, reporting, and analytics, with validation and integrations for finance workflows.

    5.3 Pricing on request Visit site
  16. 16

    Zoho Marketing Plus

    by Zoho Marketing Plus
    Paid Web

    Choose Zoho Marketing Plus if you need its mix of automation, lead features, customer journeys, and CRM connections.

    4.9 From $25/mo (annual) · 15-day trial Visit site
  17. 17

    Uptempo

    Paid Web

    Uptempo brings campaign planning and financial management into one SaaS workspace, with integrations and access controls listed for enterprise teams.

    4.7 Pricing on request Visit site
  18. 18

    Q:chi Harmoni

    Paid Web

    Q:chi Harmoni brings campaign planning, budgeting, approvals, and reports together in a web-based offering.

    4.5 From £1,150/mo Visit site
  19. 19

    HCL Unica Plan

    Paid Web
    4.3 Pricing on request Visit site
  20. 20

    Simple Admation

    Paid Web

    Choose Simple Admation if your marketing team needs campaign planning, proofing, approvals, task management, and resource allocation in one web product.

    4.2 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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