Best Marketing Planning Software in 2026
Updated
In short: Airtable is ranked #1 of 18 as of 4 October 2026, ahead of ClickUp and Wrike. The best-ranked option with a free plan is ClickUp. The lowest first paid tier on this page is ClickUp at $9/mo.
Planning campaigns means coordinating calendars, budgets, approvals and reporting, and marketing planning software covers those tasks in different ways. Compare campaign planning and marketing calendar features with approval workflows and budget tracking. Planning reports and platform availability offer further distinctions, while free-plan status and paid-from pricing can help clarify plan options. Airtable, ClickUp and Wrike are among the first entries, alongside monday work management and HCL Unica Plan. The ranking gives an order to consider; use the stated features and platform details to judge which planning and coordination needs matter most to you.
18 marketing planning software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | App | Score | From | Free plan | Paid from | Marketing calendar | Budget tracking | Campaign planning | Approval workflows | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Airtable | 6.7 | $20/mo | Yes | 20 /user/mo | — | — | — | — | View |
| 2 | ClickUp | 6.7 | $9/mo | Yes | 7 /user/mo | — | — | — | — | View |
| 3 | Wrike | 6.7 | $10/mo | Yes | 10 /user/mo | — | — | — | — | View |
| 4 | monday work management | 6.6 | $9/mo | Yes | 9 /user/mo | Yes | Yes | Yes | Yes | View |
| 5 | HCL Unica Plan | 5.2 | — | — | — | Yes | Yes | Yes | Yes | View |
| 6 | Opal | 5.2 | — | — | — | — | — | Yes | Yes | View |
| 7 | Planful | 5.2 | — | — | — | — | — | — | — | View |
| 8 | Brandsystems | 5.1 | — | — | — | — | — | — | Yes | View |
| 9 | Screendragon | 5.1 | — | — | — | — | — | — | — | View |
| 10 | Workamajig | 5.0 | $45/mo | No | 45 /user/mo | — | — | — | — | View |
| 11 | Adobe Workfront | 4.9 | — | No | — | — | — | — | — | View |
| 12 |  Annum | 4.9 | $99/mo | No | — | — | — | — | — | View |
| 13 |  Aprimo | 4.9 | — | No | — | — | — | — | Yes | View |
| 14 | Q:chi Harmoni | 4.9 | £1,150/mo | No | — | Yes | Yes | Yes | Yes | View |
| 15 |  Zoho Marketing Plus | 4.9 | $30/mo | No | — | — | — | — | — | View |
| 16 | Marmind | 4.8 | — | No | — | — | — | — | — | View |
| 17 | Simple Admation | 4.8 | — | No | — | — | — | Yes | Yes | View |
| 18 |  Uptempo | 4.6 | — | No | — | — | — | — | — | View |
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which marketing planning software is ranked first on Freedom251?
Airtable is ranked #1 of 18 with a score of 6.7. ClickUp is second and Wrike third.
How many of these have a free plan?
4 of the 18 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, ClickUp has the lowest first paid tier we found: $9/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation. Paid placements never change a rank.