Free and open first
Best Pop-Up Builder Software in 2026
On-site pop-ups can present campaigns, capture leads, or prompt visitors at particular moments. Compare campaign formats and trigger types to understand what can appear and when; audience targeting and geo-targeting offer ways to consider who may see it. Lead capture forms matter when collecting visitor details, while A/B testing and custom CSS add further points for weighing experimentation and styling. Free-plan availability and paid-from pricing provide access and cost context. Appocalypsis, BDOW!, and Common Ninja Form Builder are among the options represented, alongside ConvertFlow and Icegram Engage. Use the listed features to assess how each might fit your campaign goals.
- 29 apps
- Research read 23 Sept 2026
- How the order is worked out
- 1
Popup Maker
Free plan Open source APIExtensionSelf-hosted+1Popup Maker offers a free starting point and paid tiers that add analytics, targeting, and revenue features. Check form compatibility and the renewal price before choosing a plan.
- 2
Adoric
Free plan WebChoose Adoric if you need Shopify-focused offers alongside campaign targeting, editing, and analytics tools.
- 3
BDOW!
Free plan ExtensionWebBDOW! offers several lead-capture formats, targeting rules, and testing tools, with a free tier for a single site.
- 4
Claspo
Free plan APIWebChoose Claspo if your business needs flexible website popups, detailed targeting, and campaign testing in a web-based editor.
- 5
ConvertFlow
Free plan APIWebConvertFlow combines funnel creation, audience targeting, and experimentation, with a free tier and paid plans that add capabilities.
- 6
Appocalypsis
Free plan WebAppocalypsis offers a range of website widget formats, display triggers, and targeting tools. Readers should account for the widget-cookie durations and the limited functionality of the Free plan.
- 7
Getsitecontrol
Free plan ExtensionWebGetsitecontrol brings website widgets and email marketing into one no-code platform, with a free plan and paid tiers. Check the monthly view cap and separate email charges against your campaign needs.
- 8
Icegram Engage
Free plan Self-hostedWebIcegram Engage combines varied on-site message formats with targeting, reporting, and testing for WordPress campaigns. The free Starter plan covers one site; Max adds remote campaigns for $99 a year.
- 9
PopupForge
Free plan AndroidAPIExtension+6PopupForge combines popup creation, form editing, publishing, and live conversion tracking. Its free plan has limits on websites, modals, submissions, and AI generations.
7.1 Visit site - 10
- 11
Hello Bar
Free plan WebHello Bar combines website lead-capture placements with targeting, testing, analytics, and integrations.
- 12
OptiMonk
Free plan APIWebOptiMonk combines campaign creation, targeting, testing, and conversion reporting, with an ongoing free tier and paid plans billed yearly.
- 13
LightPopup
Free plan Self-hostedChoose LightPopup if you run a WordPress site and need configurable popup triggers, targeting, and frequency without a subscription.
- 14
Picreel
Free plan APIWebPicreel brings several popup formats, targeting options, AI assistance, and campaign reporting together for website conversion work.
- 15
Poptin
Free plan APIWebPoptin brings lead capture, campaign targeting, and email follow-up into one service. The free plan has defined visitor, domain, and email limits; paid plans start at $25/mo (annual).
- 16
Popup Builder
Free plan Self-hostedWebChoose Popup Builder if you need a WordPress popup plugin with varied formats, targeting rules, and event triggers, including a free option for four popup types.
- 17
Promolayer
Free plan APIWebChoose Promolayer if you need no-code popup campaigns with targeting, testing, and ecommerce or marketing integrations.
- 18
Popupsmart
Free plan WebPopupsmart combines a free entry plan with a range of popup formats, targeting choices, and integrations.
- 19
Common Ninja Popup Builder
Free plan Web - 20
Convertful
Free trial WebConvertful provides several widget formats, display conditions, and integration options for lead-generation campaigns.
- 21
Justuno
Free trial WebJustuno pairs popups and visitor identification with segmentation, testing, and onsite workflows. Lite starts at $59 a month, while higher-service plans add onboarding or account support.
- 22
Hustle
Free plan - 23
Personizely
Free trial WebPersonizely brings testing, personalization and widgets into a web-focused platform with integrations for several CMSs.
- 24
Wisepops
Free trial APIWebWisepops combines targeted website messaging, experimentation, analytics, and broad integrations.
- 25
Magento 2 Newsletter Popup
Paid Self-hostedWebMagento 2 Newsletter Popup focuses on collecting subscribers with configurable targeting and display controls. Budget for a paid extension, and arrange a separate newsletter-sending method.
#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price
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