Popup Builder

What Popup Builder is

Popup Builder is a WordPress plugin for making promotional and informational popups on self-hosted or web-based sites. Its free version includes image, HTML, Facebook, and subscription popups; other available formats include PDF, contact form, countdown, iframe, video, registration, social, and yes/no-button popups. You can customize backgrounds, borders, overlays, text, and colors, and add custom JavaScript or CSS. Targeting options include geography, demographics, visitor behavior, location, country, URL, browser, and operating system. Triggers include page load, scrolling, exit intent, hovering, inactivity, clicks, CSS classes, ad blockers, and EDD or WooCommerce cart additions. The plugin supports lead capture forms and names compatibility with tools such as WooCommerce, Contact Form 7, WPML, Polylang, Ninja Forms, Gravity Forms, and Divi Builder. Subscription Plus integrates with ActiveCampaign, GetResponse, SendinBlue, and HubSpot; Mailchimp and AWeber are available as separate extensions. Popup Builder allows unlimited popups, although only one popup per page can be set to open on page load. A paid Analytics extension tracks popup effectiveness and trigger performance. Paid plans start at $49.95 a year.

Who it suits

Popup Builder suits WordPress site owners who want to create targeted promotional or informational popups, including subscription and lead-capture forms. It can also fit users who need multiple popup formats, trigger choices, or integrations with the listed marketing and WordPress tools.

Limits

The free version includes Image, HTML, Facebook, and Subscription popups. Across the plugin, only one popup per page can be set to open on page load; Analytics is a paid extension.

Getting started

1. Open the Popup Builder website or install the free plugin from the WordPress dashboard.
2. Alternatively, download the free plugin ZIP and upload it through the WordPress admin panel.
3. Choose the free plan or select Starter, Business, or Agency based on the website license needed.
4. Create a popup using an available format, then configure its appearance, targeting, and trigger.

Verdict

Choose Popup Builder if you need a WordPress popup plugin with varied formats, targeting rules, and event triggers, including a free option for four popup types. Look elsewhere if you need more than one page-load popup on a page or require analytics without a paid extension.