Freedom251 › Pop-Up Builder Software
Promolayer

What Promolayer is
Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Available formats include lightboxes, fullscreen panels, slide-ins, floating bars, spin-to-win, image popups, teasers, and in-page embeds. Campaigns can respond to time, scrolling, inactivity, exit intent, browser back, and mobile swipe-back, among other listed triggers. Targeting can use page, traffic source, visit frequency, visitor behavior, and location. The platform includes lead capture forms, A/B testing, and analytics, and it connects with GA4 and other analytics tools. Integrations and installation options include Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks. Shopify and Wix installations come from their app stores; other sites can use an embed tag generated in the dashboard. The free plan is described as free forever with no credit card required and allows 1,000 monthly impressions with branding. Paid pricing starts at ¥20.83 a month billed annually; Shopify app paid plans have a 7-day free trial, while direct paid signups do not. Promolayer was founded in 2017 and is headquartered in Tokyo, Japan.
Who it suits
Promolayer suits ecommerce and marketing teams that want to build popup campaigns without code for lead capture, promotions, and customer notifications. It can fit teams using the named ecommerce, website, email marketing, analytics, and tag management integrations.
What it does well
- Includes popup formats such as lightbox, slide-in, and spin-to-win.
- Targets campaigns by page, traffic source, frequency, and behavior.
- Includes A/B testing, analytics, and lead capture forms.
- Connects with Shopify, Wix, WordPress, Mailchimp, and Klaviyo.
- The free plan is available without a credit card.
What to know first
- The free plan is limited to 1,000 monthly impressions and includes branding.
- Shopify and Wix app versions are limited to one domain per install.
- Direct paid signups do not include a trial.
Limits
The free plan allows 1,000 monthly impressions and includes branding, with basic triggers and targeting. The Shopify and Wix app versions are limited to one domain per install; direct signup supports unlimited domains.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | $0/month · 1,000 monthly impressions · unlimited domains, pageviews and popups · Promolayer branding | Free |
| Professional | $125/month, billed annually ($1,500 charged once a year) · 300,000 monthly impressions · custom JavaScript and CSS · 7-day free trial | $125 a month |
| Basic | $20.83/month, billed annually ($250 charged once a year) · 15,000 monthly impressions · unlimited domains, pageviews and popups · 7-day free trial | $20.83 a month |
| Enterprise | $266.67/month, billed annually ($3,200 charged once a year) · 1,000,000 monthly impressions · live chat support · 7-day free trial | $266.67 a month |
| Plus | From $416.67/month, billed annually (from $5,000 charged once a year) · 3,000,000 monthly impressions · in-page embeds · advanced targeting · 2FA · technical support · 7-day free trial | $416.67 a month |
| Standard | $58.33/month, billed annually ($700 charged once a year) · 100,000 monthly impressions · unlimited domains, pageviews and popups · 7-day free trial | $58.33 a month |
As promolayer.io lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Promolayer website and sign up for the free plan or a paid plan.
- For Shopify or Wix, install Promolayer from the relevant app store.
- For another site, generate an embed tag in the dashboard and add it to the site.
- Create a campaign using a popup format, trigger, and targeting options.
- Connect supported integrations as needed.
Verdict
Choose Promolayer if you need no-code popup campaigns with targeting, testing, and ecommerce or marketing integrations. The free plan is capped at 1,000 monthly impressions, and teams needing more will need a paid plan.
Questions
Does Promolayer have a free plan?
Yes. The free plan is described as free forever and requires no credit card. It includes 1,000 monthly impressions and branding.
How much do paid plans cost?
Paid pricing starts at ¥20.83 a month billed annually. The Basic plan is ¥2,083 a month, billed annually at ¥25,000 per year.
Is there a free trial?
Shopify app paid plans have a 7-day free trial. Direct paid signups have no trial.
Which platforms does it support?
Promolayer is a web platform. Shopify and Wix installs come from their app stores, while other sites can use a dashboard-generated embed tag.
Which integrations are named?
Named integrations and installation options include Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks.
How many domains can I use?
The direct signup version supports unlimited domains. Shopify and Wix app versions are limited to one domain per install.
Facts from Promolayer's own pages
- A/B testing
- Paid plans include A/B testing and result analysis for comparing popup variants. · promolayer.io, 15 Oct 2026
- Analytics
- Standard reporting covers impressions, clicks and submissions, while Plus adds pageview, impression-rate and account-usage reports. · promolayer.io, 15 Oct 2026
- Campaigns
- The site describes use cases including exit-intent sales recovery, email capture, seasonal promotions, social following, and customer notifications. · promolayer.io, 30 Sept 2026
- Capital
- The company lists capital of 5,000,000 Japanese yen and registration number T5100001030345. · promolayer.io, 15 Oct 2026
- Direct billing trial
- Direct Stripe signups have no paid-plan trial; customers are directed to use the forever-free plan first. · promolayer.io, 15 Oct 2026
- Documentation
- The help center lists tutorial, FAQ, integration, design, email and contact-management collections, including 12 tutorial articles. · intercom.help, 15 Oct 2026
- Domain handling
- Direct signup permits unlimited domains, whereas Shopify and Wix app installations are limited to one domain per install. · promolayer.io, 15 Oct 2026
- Founded
- 2017 · promolayer.io, 28 Sept 2026
- Free plan and trials
- The free plan is described as free forever with no credit card required; the pricing page says Shopify app paid plans have a 7-day free trial and direct paid signups have no trial. · promolayer.io, 30 Sept 2026
- Headquarters
- The company lists 9F Plafus Jingumae, 6-19-20 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan as its address. · promolayer.io, 15 Oct 2026
- Installation
- Shopify and Wix offer app-store installation; other sites use an embed tag, including through Google Tag Manager. · promolayer.io, 15 Oct 2026
- Integrations
- Documented connections include Shopify, Wix, WordPress, Google Analytics, Mailchimp, Klaviyo, Shopify Flow and webhooks. · intercom.help, 15 Oct 2026
- JavaScript API
- The public JavaScript interface exposes triggerDisplay, closeDisplay, hasDisplayShown and browser-back detection functions plus custom events. · intercom.help, 15 Oct 2026
- Limit: confusing interface
- A Wix reviewer said the interface was confusing and that they felt lost while browsing it. · wix.com, 15 Oct 2026
- Limit: intermittent operation
- A Shopify reviewer reported that the app stopped working during a weekend sale and required support to diagnose the issue. · apps.shopify.com, 15 Oct 2026
- Limit: learning curve
- A G2 reviewer said it took time to become familiar with the product's many features. · g2.com, 15 Oct 2026
- Limit: policy-link setup
- A Wix reviewer complained that privacy-policy links did not populate automatically; the developer replied that site owners must enter their own URLs. · wix.com, 15 Oct 2026
- Limit: pricing
- A Shopify reviewer called the app a little pricey despite praising its ease of use and appearance. · apps.shopify.com, 15 Oct 2026
- Maker
- The maker is K.K. Peak Digital, established in June 2017, with Kousuke Ueyama as CEO. · promolayer.io, 15 Oct 2026
- Operating environment
- The help center provides a dedicated Recommended Operating Environment article for supported usage conditions. · intercom.help, 15 Oct 2026
- Over-limit behavior
- Promolayer emails warnings at 80% and 100% of an impression limit and stops displaying popups after the limit is exceeded without automatic upgrading. · promolayer.io, 15 Oct 2026
- Ownership and size
- K.K. Peak Digital lists SATORI, Inc. as its group company and reports 117 employees for the SATORI Group as of January 2026. · promolayer.io, 15 Oct 2026
- Plan limits
- The direct signup version has unlimited domains, while Shopify and Wix app versions are limited to one domain per install. · promolayer.io, 30 Sept 2026
- Popup builder
- Its editor uses customizable templates and drag-and-drop controls with separate mobile and desktop settings. · promolayer.io, 15 Oct 2026
Where Promolayer stands on Freedom251
- Pop-Up Builder Software#17 of 29
