Picreel

Free plan APIWeb

What Picreel is

Picreel is website popup software for conversion optimization, lead capture, sales, and visitor engagement. It offers exit popups, overlays, on-site messages, nanobars, surveys, and lead capture forms. Campaigns can respond to exit intent, scrolling, time on page, or visitor behavior, and can target particular pages or visitors. AI features assist with popup design, customization, and editing, and can summarize popup reports. The service includes A/B testing and reporting with real-time campaign performance data. Its integrations directory lists Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics. The maker describes installation as copying and pasting code, without requiring HTML or CSS. Picreel offers a free plan and a 15-day free trial. The Free plan costs nothing, billed forever, and permits up to 5,000 pageviews per month with unlimited campaigns, domains, and popups. Business costs $39.99 a month, billed $479.88 billed annually, and lists 200000 pageviews per month, 5 domains, and unlimited users. Enterprise is listed at $69.99 a year, billed $839.88 billed annually, with unlimited pageviews and domains.

Who it suits

Picreel suits online businesses seeking to turn website visitors into leads, sales, or subscribers. It may fit teams that want targeted popup campaigns, testing, and reporting.

What it does well

Multiple popup formats, including surveys and nanobars
Campaign triggers include exit intent and scrolling
AI tools assist with design and report summaries
A/B testing and real-time performance reporting
Free plan allows 5,000 monthly pageviews

What to know first

Free plan is capped at 5,000 monthly pageviews
Business plan lists five domains
The free trial lasts 15 days

Limits

The Free plan allows up to 5,000 pageviews per month. Business lists 200000 pageviews per month and 5 domains; the 15-day trial is the listed trial term.

Plans

Plan	Billed and limits	Price
Free	forever · up to 5,000 pageviews/month · unlimited campaigns · unlimited domains · unlimited popups	Free
Business	$479.88 billed annually · 200,000 pageviews/month · unlimited campaigns · unlimited users · 5 domains · exit-intent trigger · spin-a-wheel coupon	$39.99 a month
Enterprise	$839.88 billed annually; annual plans only · unlimited pageviews and domains · A/B testing · custom CSS · 700+ integrations · API, callbacks and webhooks · enterprise security · dedicated support	$69.99 a month

As picreel.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

Visit Picreel's website and choose the Free plan or start the 15-day trial.
Copy and paste the installation code into your website.
Create a popup, message, nanobar, survey, or lead capture form.
Set campaign triggers and target pages or visitors.
Use A/B testing and reporting to review campaign performance.

Verdict

Picreel brings several popup formats, targeting options, AI assistance, and campaign reporting together for website conversion work. Its free plan has a monthly pageview ceiling, while the listed paid plans have their own stated limits.

Questions

Does Picreel have a free plan and trial?

Yes. Free is listed as free, billed forever. The pricing FAQ says the free trial lasts 15 days.

How much do the plans cost?

Free costs nothing. Business is $39.99 a month, billed $479.88 billed annually. Enterprise is listed at $69.99 a year, billed $839.88 billed annually, with annual plans only. The pricing note also says paid from $9.99/mo.

What is included in the Free plan?

It includes up to 5,000 pageviews per month, unlimited campaigns, domains, and popups.

Which platforms does Picreel list?

Picreel lists web and API platforms.

Which integrations are named?

The directory lists Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics.

How do I install Picreel?

The maker describes installation as copying and pasting code, without HTML or CSS. It advertises 24/7 live chat, phone, and email support.

Facts from Picreel's own pages

Acquisition history: ProProfs announced its acquisition of Picreel on March 20, 2021; Picreel had previously been acquired by Growth Stack/Webfolio Management in 2016. · prweb.com, 15 Oct 2026
AI popup customizer: The AI customizer can read a website URL and apply its logo, colors and fonts to a popup. · picreel.com, 15 Oct 2026
AI popup designer: The AI designer generates a formatted popup from a natural-language goal. · picreel.com, 15 Oct 2026
AI popup editor: The AI editor accepts plain-language changes to popup text, dimensions, colors and call-to-action buttons. · picreel.com, 15 Oct 2026
AI report summary: The AI report summary identifies campaign peaks, dips and behavioral patterns when reports are opened. · picreel.com, 15 Oct 2026
AI tools: Its AI features include popup design, customization and editing, plus summaries of popup reports. · picreel.com, 4 Oct 2026
Analytics and testing: Picreel provides live campaign statistics, reporting and A/B testing for popup performance. · picreel.com, 15 Oct 2026
Company founding: Picreel was founded in 2013 by Alex Bashinsky. · picreel.com, 15 Oct 2026
Company headquarters: Crunchbase lists Picreel in Reno, Nevada, United States, with 11–50 employees. · crunchbase.com, 15 Oct 2026
Company legal name: Crunchbase identifies the legal entity as Picreel, Ltd. · crunchbase.com, 15 Oct 2026
Documentation: The help center contains setup guides, troubleshooting articles, FAQs and integration instructions, including a call and live-chat contact option. · help.picreel.com, 15 Oct 2026
Enterprise security: The Enterprise plan lists enterprise security, role-based access controls, audit-ready reporting, and full data ownership. · picreel.com, 4 Oct 2026
Founded: 2013 · picreel.com, 23 Sept 2026
Guarantee: Picreel says customers can get their money back within the first 30 days if they do not see more sales or leads from existing traffic. · picreel.com, 4 Oct 2026
Installation: Deployment requires copying Picreel JavaScript into the website source, with Google Tag Manager installation also supported. · help.picreel.com, 15 Oct 2026
Integrations: The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services. · picreel.com, 15 Oct 2026
Intended users: The maker presents Picreel as a tool for online businesses seeking to convert existing website traffic into leads, sales, and subscribers. · picreel.com, 4 Oct 2026
Limit: billing and cancellation: GetApp summaries mention unexpected billing or data-export charges, while Trustpilot includes complaints about difficulty cancelling subscriptions. · getapp.com, 15 Oct 2026
Limit: glitches: Reviewers report occasional dashboard glitches, filter problems and errors that sometimes require support assistance. · trustradius.com, 15 Oct 2026
Limit: interface: Independent reviews report that the dashboard and interface can be confusing, inconvenient or difficult for newcomers. · capterra.com, 15 Oct 2026
Mobile support: Picreel supports mobile-targeted campaigns and provides a mobile preview in the editor. · help.picreel.com, 15 Oct 2026
Operating status: Crunchbase marks Picreel as a private, for-profit sub-organization of ProProfs and lists its operating status as closed. · crunchbase.com, 15 Oct 2026
Personalization: Custom visitor attributes such as name or email can be inserted into overlay content before display. · help.picreel.com, 15 Oct 2026
Plan limit: The free plan is listed for up to 5,000 pageviews per month; the Business plan lists 200000 pageviews/month and 5 domains. · picreel.com, 4 Oct 2026