Freedom251 › Lead Generation Software
Poptin
What Poptin is
Poptin combines website popups, forms, and email marketing automation for businesses seeking to capture leads and continue customer communication. Its formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups, and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing, and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks, page count, click count, and an automatic option. Campaign targeting can use page URLs, traffic source, location, operating system and browser, engagement, cookies, and Shopify customer or cart details. Email tools include campaigns, contact segmentation, autoresponders, and automated customer journeys. Poptin lists CRM connections such as HubSpot, Pipedrive, Salesforce, and Zoho CRM, along with email and automation integrations including Mailchimp, ActiveCampaign, Make, and Zapier. It can be installed on several website platforms or added to any site with a script, and an API supports product or platform integration. The free plan allows 1,000 monthly visitors on one domain, 250 active contacts, and 500 emails; paid plans start at $25/mo (annual).
Who it suits
Poptin suits businesses that want to collect leads through targeted popups and forms, then nurture contacts with email automation. Its API and website installation options also suit teams integrating campaigns with a product or existing site.
What it does well
- Includes popups, forms, and email automation
- More than 60 templates and A/B testing
- Targeting includes Shopify customer or cart details
- API and multiple CRM integrations are listed
What to know first
- Free plan is limited to 1,000 monthly visitors
- Free plan covers one domain
- Free email allowance is 250 contacts and 500 emails
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | Free Forever · 1,000 visitors / mo · 1 domain · Unlimited poptins · 250 active contacts · 500 emails | Free |
| Free Forever | $0 · 1,000 visitors/mo · 1 domain · unlimited poptins · chat & email support | Free |
| Agency | $119 x 12; $1,140 billed annually · 150,000 visitors/mo · unlimited domains · unlimited poptins · unbranded · API · premium support | $119 a year |
| Growth | usage based per month · 500 active contacts · unlimited emails · 5,000 visitors/mo · unlimited domains · campaigns · automations | $19 a month |
| Basic | $25 x 12; $240 billed annually · 10,000 visitors/mo · 1 domain · unlimited poptins · unbranded · API · chat & email support | $25 a year |
| Pro | $59 x 12; $564 billed annually · 50,000 visitors/mo · 4 domains · unlimited poptins · unbranded · API · chat & email support | $59 a year |
| Enterprise | Let's Talk Book a Demo · Custom visitor & usage limit · Extended security · Tailored solutions · Dedicated account manager · Migration services | On request |
As poptin.com lists them, read 5 Oct 2026. The maker's own page has the final word.
Verdict
Poptin brings lead capture, campaign targeting, and email follow-up into one service. The free plan has defined visitor, domain, and email limits; paid plans start at $25/mo (annual).
Facts from Poptin's own pages
- A/B testing
- Users can create popup variants and compare visitor, conversion and click-through results. · poptin.com, 15 Oct 2026
- Accessibility
- Poptin states that its designs support ADA accessibility standards. · poptin.com, 15 Oct 2026
- Analytics
- Campaign reporting includes impressions, conversions and performance metrics. · g2.com, 15 Oct 2026
- API
- The public API manages poptins, contacts, conversions and email campaigns and is available on every plan. · help.poptin.com, 15 Oct 2026
- API design
- Poptin documents REST endpoints, JSON request examples, webhooks and scoped API keys. · poptin.com, 15 Oct 2026
- API security
- API keys are shown once, masked after creation, and can be regenerated or deleted. · poptin.com, 15 Oct 2026
- Builder and testing
- Poptin offers a drag-and-drop editor, A/B testing, built-in analytics, and more than 60 templates. · poptin.com, 5 Oct 2026
- Company facts
- Crunchbase lists Poptin as a private Tel Aviv, Israel software company with 11–50 employees and founders Gal Dubinski and Tomer Aharon. · crunchbase.com, 15 Oct 2026
- Company history
- Poptin says it was founded in 2017 and describes its team as remote, with 30+ members across 8 countries. · poptin.com, 5 Oct 2026
- Data hosting
- Poptin says its services are hosted in a certified data storage center in the United States. · help.poptin.com, 5 Oct 2026
- Documentation
- The help center has setup, design, display-rule, integrations, campaigns, automations, billing and deliverability categories. · help.poptin.com, 15 Oct 2026
- Email automation
- Automations provide triggers, delays, conditional branches, segmentation and re-engagement workflows. · poptin.com, 15 Oct 2026
- Email campaigns
- The email module supports drag-and-drop campaign creation, scheduling, templates and HTML editing. · poptin.com, 15 Oct 2026
- Email marketing
- The product includes email campaigns, contact segmentation, autoresponders, and automated customer journeys. · poptin.com, 5 Oct 2026
- Exit intent
- Poptin provides exit-intent triggers for showing messages as visitors are about to leave. · poptin.com, 15 Oct 2026
- Forms
- Forms support advanced fields for collecting detailed customer information. · poptin.com, 15 Oct 2026
- Founded
- 2017 · poptin.com, 28 Sept 2026
- Integration coverage
- Listed connections include HubSpot, Salesforce, Mailchimp, ActiveCampaign, Shopify, Wix, WordPress, Slack and many other CRM, email and site platforms. · poptin.com, 15 Oct 2026
- Integrations
- Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections. · poptin.com, 15 Oct 2026
- Legal entity
- The Israeli company register listing identifies the business as POPTIN LTD, company number 515584001, incorporated in 2017. · checkid.co.il, 15 Oct 2026
- Limit: design controls
- Complaints mention limited design flexibility, missing alignment tools and difficulty customizing some gamified popups. · getapp.com, 15 Oct 2026
- Limit: form embedding
- A G2 reviewer reported no way to embed a HubSpot form directly inside a popup. · g2.com, 15 Oct 2026
- Limit: pricing scale
- Some users say costs rise quickly when multiple sites or advanced features are needed. · getapp.com, 15 Oct 2026
- Limit: responsive editing
- Some reviewers report mobile edits changing desktop layouts or causing overlapping elements. · softwareadvice.com, 15 Oct 2026
Where Poptin stands on Freedom251
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