Best Conversion Rate Optimization Software in 2026
Updated
In short: Freshsales is ranked #1 of 40 as of 4 October 2026, ahead of Omniconvert Explore and Personyze. The best-ranked option with a free plan is Omniconvert Explore. The lowest first paid tier on this page is Freshsales at $0.75/mo.
Conversion rate optimization software is used to examine visitor journeys and test changes intended to improve them. Compared on experiment workflows and funnel diagnostics, these entries can be weighed for how they support analysis and testing. Included visitors, personalization, visual editors, and platform support add practical comparison points; free plans and paid-from prices help frame access and cost. Freshsales, Omniconvert Explore, and Zoho PageSense are among the options shown. Consider which listed testing, diagnostic, and editing capabilities suit your work.
40 conversion rate optimization software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
10 of the 25 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | FreshsalesWeb · Android · iPhone · API · Extension | Three bars | — | 3 of 6 | $0.75/mo | 6.6 | |
| 2 | Omniconvert ExploreWeb · Android · iPhone · Self-hosted · API · Extension | Three bars | — | 3 of 6 | Free | 6.5 | |
| 3 | PersonyzeWeb · Android · iPhone · API | Three bars | — | 3 of 6 | $149/mo | 6.5 | |
| 4 | Zoho PageSenseWeb · Android · iPhone · API · Extension | Three bars | — | 3 of 6 | Free | 6.5 | |
| 5 | ConvertFlowWeb · API | Two bars | — | 1 of 6 | $2.08/mo | 6.4 | |
| 6 | FigPiiWeb | Two bars | — | 1 of 6 | $149.99/mo | 6.4 | |
| 7 | OptiMonkWeb · API | Two bars | — | 1 of 6 | $19/mo | 6.4 | |
| 8 | Webflow CMSWeb · API | Two bars | — | 1 of 6 | $15/mo | 6.4 | |
| 9 | CroctWeb · API | Two bars | — | 1 of 6 | $100/mo | 6.3 | |
| 10 | Optimizely ExperimentationWeb · Android · iPhone | Two bars | — | 3 of 6 | Free | 6.3 | |
| 11 | FunnelKitWeb · Self-hosted | One bar | — | — | 1 of 6 | $8.29/mo | 5.4 |
| 12 | TaggstarWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.3 |
| 13 | Adobe TargetWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.2 |
| 14 | ConductricsWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.2 |
| 15 | Dynamic YieldWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.2 |
| 16 | Insider OneWeb | One bar | — | — | 1 of 6 | — | 5.2 |
| 17 | MonetateWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.2 |
| 18 | OpenText Core Web OptimizationWeb | One bar | — | — | 1 of 6 | — | 5.2 |
| 19 | PoptinWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 20 | SitecoreAI Conversion OptimizationWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 21 | AB TastyWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.1 |
| 22 | FrosmoWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 23 | HoverSignalWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 24 | KameleoonWeb · Android · iPhone · API | Two bars | — | — | 3 of 6 | $495/mo | 5.1 |
| 25 | MutinyWeb | No signal | — | — | 1 of 6 | — | 5.1 |
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which conversion rate optimization software is ranked first on Freedom251?
Freshsales is ranked #1 of 40 with a score of 6.6. Omniconvert Explore is second and Personyze third.
How many of these have a free plan?
10 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Freshsales has the lowest first paid tier we found: $0.75/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation. Paid placements never change a rank.