Freshmarketer

Freshmarketer is marketing automation software for reaching, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It provides lead capture forms, lead scoring, customer journeys, audience segmentation, and automated campaigns, including chatbot and transactional-email workflows. Reporting covers email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. AI features include campaign assistance, segmentation, chatbots, lead scoring, and insights. Freshmarketer connects with CRM systems and lists Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. The Free plan is 0.00 USD per free and includes 100 marketing contacts and 500 monthly email sends. The listed Enterprise plan is 15.00 USD per month, billed annually, and includes 500 marketing contacts along with additional features. A 21-day trial is available; accounts are suspended if no plan is selected after it ends. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform.

Who it is for

It is aimed at sales and marketing teams seeking to attract, nurture, and convert customers across multiple channels. The free contact and email-send allowances may suit teams starting with a smaller audience.

What is good

Supports email, SMS, WhatsApp, live chat, and social
Includes journeys, lead scoring, and segmentation
Reporting includes attribution, A/B testing, and heatmaps
Free plan includes 100 contacts and 500 monthly sends
Dedicated migration onboarding is offered

What to know first

Trial lasts 21 days
Accounts are suspended if no plan is chosen after trial
Free plan limits contacts and monthly email sends

Verdict

Freshmarketer combines multichannel automation, audience tools, and campaign reporting, with a free tier for limited contacts and sends. Note the post-trial account suspension and annual billing for the listed paid plan.

Freshmarketer plans and pricing

All plans

Free Free billed annually 100 marketing contacts · 500 monthly email sends freshworks.com · 28 Sept 2026

Enterprise $15/mo annually 500 marketing contacts · AI-powered campaign assistant · transactional emails · Facebook and Instagram custom audience · advanced segmentation · advanced webhooks freshworks.com · 28 Sept 2026

Free Free annually 100 marketing contacts · 500 monthly email sends · contact and list management · basic segmentation · web tracking and forms · social media campaigns freshworks.com · 28 Sept 2026