Omnisend

Omnisend is a web application for email marketing that combines automated campaigns, audience segmentation, landing pages, web push notifications, and testing tools. It suits businesses coordinating several customer-communication activities around a contact list, especially when native connections to other services matter. Its free entry point is useful for small audiences, while growing lists must be matched carefully to contact and sending allowances.

For a broader shortlist, see our Marketing Automation Software and Email Marketing Software guides.

Overview

Omnisend has operated since 2014 and uses a freemium model. The web-based platform combines campaign email with automation, segmentation, landing-page creation, A/B testing, and web push notifications. Its 280 native integrations can reduce the work involved in connecting marketing activity with other services.

The important qualification is scale. Every paid tier prices against billable contacts, and the lower tiers impose specific email allowances. A small shop can start without a subscription, but a larger audience or frequent newsletter schedule can move the decision quickly toward a higher, custom-priced tier.

Key features

• Email automation and segmentation: Automated flows and audience grouping support targeted, repeatable campaigns rather than isolated broadcasts. These are valuable for marketers who need different messages for different customer groups.
• Landing pages and A/B testing: Landing pages provide campaign destinations, while A/B testing lets teams compare variants before settling on a preferred approach. Both capabilities are included in the platform's feature set.
• Web push notifications: The Free plan includes 500 notifications. Standard and Pro remove that stated quota with unlimited web push, making those tiers more suitable for sustained push activity.
• Native integrations: Omnisend lists 280 integrations, a substantial connection layer for businesses that do not want marketing activity isolated from the rest of their software.

Pricing

Omnisend's Free plan costs $0.00 per free, requires no credit card, and includes 250 contacts, 500 emails per month, and 500 web push notifications. It is a sensible way to establish basic campaigns and automation for a very small list, but 500 monthly emails can be restrictive even before the contact ceiling is reached.

Standard starts at $16.00 per month. The entry tier allows 500 contacts and 6,000 emails per month, with unlimited web push notifications; pricing scales with billable contacts. This is the practical middle ground for a small business sending regular campaigns, although both the contact allowance and email quota are materially higher than Free rather than unlimited.

Pro starts at $59.00 per month and scales with billable contacts. The displayed entry tier covers 2,500 contacts, unlimited emails per month, and unlimited web push notifications. It fits teams whose sending frequency makes Standard's email cap a constraint, provided their list remains near the entry allowance or they accept a higher contact-based price.

Custom pricing applies to accounts with 150,000 or more contacts.

Platforms

Omnisend is offered on the web. Readers needing a native mobile or self-hosted application should consider a platform whose listed support includes those environments.

Who it's for

Omnisend is a strong fit for small and growing businesses that want email automation, segmentation, landing pages, A/B testing, and web push in one browser-based service. Free works for a 250-contact audience with light sending; Standard suits a 500-contact list needing a larger monthly allowance; Pro is aimed at up to 2,500 contacts at the displayed entry tier with unlimited email volume. Organizations above 150,000 contacts should expect a custom commercial conversation.

Look elsewhere if you require a non-web platform, need pricing that does not rise with contact count, or cannot work within the Free and Standard email quotas.

Pros and cons

Pros

• Broad campaign toolkit: Automation, segmentation, landing pages, A/B testing, and web push cover more than basic newsletter sending.
• Large integration catalog: 280 native integrations can simplify connections with existing services.
• Low-risk entry: The Free plan costs nothing and needs no credit card.
• Unlimited push on paid tiers: Standard and Pro avoid a stated web-push notification cap.

Cons

• Contact-based price scaling: Paid costs increase with billable contacts, making long-term budgeting less predictable as a list grows.
• Tight free allowance: Free combines only 250 contacts with 500 monthly emails and 500 push notifications.
• Standard email ceiling: The entry Standard tier limits sends to 6,000 per month.
• Web-only delivery: The listed platform is browser-based rather than native mobile or self-hosted.

Alternatives

Freshmarketer is worth choosing for teams wanting API and web access, a free trial, and a free tier with 100 marketing contacts and 500 monthly sends.

Klaviyo suits a smaller free audience: its free plan covers up to 250 active profiles, 500 email sends monthly, and $5 of mobile messages per month.

Mailchimp is the alternative when iOS and Android access matters; its free plan includes 250 contacts, 500 monthly emails, one audience, and one seat.

Mautic is the option for readers seeking API, web, and self-hosted platforms alongside a 14-day trial with no credit card.

Manago AI is a paid alternative with web, mobile, and API platforms and a free trial.

SendPulse offers a free 500-subscriber tier with 15,000 monthly emails, three sender addresses, and five automated flows.

Twilio Segment is another freemium option with web, iOS, and Android support, a free trial, and 700-plus integrations.

EngageBay fits teams wanting a web-based free plan for up to 15 users, 250 contacts and companies, and 1,000 branded emails per month.

For SMS-focused comparisons, consult our SMS Marketing Software guide; for AI-focused options, see AI Email Marketing Software.

Verdict

Choose Omnisend when you want a web-based marketing hub that joins automation, segmentation, landing pages, testing, email, and push notifications, with a free starting tier and many integrations. Its main limitation is the contact-linked pricing and the tight allowances on lower plans, so businesses expecting rapid list growth or needing a non-web deployment should look elsewhere.