Yotpo Reviews

Yotpo Reviews is a review and user-generated-content platform for online sellers who want to collect, moderate, display, and distribute customer feedback. It is strongest for commerce teams that can use its range of collection and display tools; order-based limits and platform-dependent feature support are important trade-offs.

Overview

Yotpo gathers written reviews, photos, and videos through post-purchase requests, then gives businesses tools to manage and surface that content. Founded in 2011 and headquartered in New York City, Yotpo says it serves businesses from growing direct-to-consumer brands to large retailers. The product is freemium, with web and API platforms.

Key features

Collect and present reviews

Automated email and SMS requests, in-mail forms, and reminders give commerce teams several ways to solicit feedback after a purchase. Photo and video reviews and review importing can add richer content to a store’s review base. Customizable widgets, carousels, star ratings, highlights, sorting, and AI summaries offer varied ways to present that content, though the breadth matters most to stores with enough feedback to make it useful.

Moderation and syndication

Teams can approve submissions manually or set rules to publish by rating and sentiment, with spam and profanity filters as safeguards. That combination suits businesses balancing control with the workload of moderating a steady flow of reviews. Yotpo says reviews can be syndicated to Google, Meta, TikTok Shop, the Shop App, and retail partners, extending distribution beyond a merchant’s own site.

Integrations, API, and security

Review-related integrations include Attentive, Omnisend, Gorgias, Checkout Review, Checkout Plus, and Mailchimp. REST API and webhooks are included in Premium, while Enterprise offers custom API setup; businesses that need those connections should account for the higher-tier plans. Yotpo reports SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications, and says it encrypts data in transit using TLS 1.2 or higher and at rest using AES-256 in AWS. Eligible customers can access its SOC 2 report after signing an MNDA.

Pricing

Yotpo uses monthly order volume to shape plan limits and, for the paid entry tiers, pricing. The free plan is capped at 50 monthly orders, so it is a way to start collecting reviews rather than a fit for a store that has outgrown that volume.

Starter’s stated price is a starting point, not a fixed rate across order volumes. The pricing FAQ gives the free plan a 50-order monthly cap, while the plan cards show Starter and Pro at up to 500 orders per month; confirm the tier that matches your volume before choosing. Yotpo offers no free trial, so the free plan is the available route to try the service without a paid commitment.

Platforms

Yotpo supports Shopify, Shopify Plus, Adobe Commerce, BigCommerce, WooCommerce, Volusion, Salesforce Commerce Cloud, and custom integrations. The range makes it relevant to stores across several commerce systems, but some platforms may not support every feature. Check that the functions central to your workflow are supported on your platform. Web and API are also listed as product platforms.

Who it's for

Yotpo is a good fit for commerce businesses that want review requests, moderation, on-site presentation, and syndication in one product, particularly when photo and video feedback or multiple display formats matter. Smaller stores can begin on Free, but its 50-order limit is restrictive; growing stores should compare their monthly order volume with the paid tiers. It is less suitable when a business needs a particular feature on a platform that does not support it, or when it wants a free trial before adopting a paid plan.

Pros and cons

• Pro: Email and SMS requests, in-mail forms, and reminders support several post-purchase collection paths.
• Pro: Manual and rule-based moderation, plus filters, give teams options to manage review quality and workload.
• Pro: Multiple display formats and named syndication destinations can put customer feedback in front of shoppers on and off the store site.
• Con: Free covers only 50 orders per month, while Starter and Pro are tied to monthly order-volume tiers.
• Con: Feature support can vary by commerce platform, so a platform name alone does not guarantee access to every capability.
• Con: There is no free trial, and API access beyond custom Enterprise setup is reserved for Premium.

Alternatives

For a different review-generation or management focus, compare Review Management Software and Review Generation Software. For broader user-generated-content options, see UGC Platforms; for tools centered on product feedback, browse Product Review Software.

• ProvenExpert may suit users who want a web-based option with a free plan, free trial, and a stated cap of 10 displayed reviews.
• REVIEWS.io is another freemium web option, with a free plan that includes 25 review invites per month.
• Judge.me is worth considering for users seeking a free plan with unlimited review requests, a review widget, and photo and video review requests.
• Reviewgrower offers a free plan with one location, one user, and a review widget, a different fit for users who value those limits and features.
• Superchat is a web, iOS, and Android option with a free plan capped at one WhatsApp number, one employee, and 30 active contacts.
• HiFiveStar offers a free plan for one location with review monitoring, replies, a review link and QR code, and widgets.
• Loox has a free Beginner plan capped at 500 total orders and a free trial, making it an option for stores comparing a different order-based starting point.
• Cloud Review Manager may appeal to buyers prioritizing a free web plan with unlimited reviews, invitations, products, users, domains, and API calls.

Verdict

Choose Yotpo Reviews if your commerce business needs a broad toolkit for collecting, moderating, displaying, and syndicating customer content, and its order-based pricing fits your volume. Its range of review formats and distribution options is the central reason to choose it. Look elsewhere if a 50-order free cap or the lack of a free trial is a barrier, or if your commerce platform does not support the features you need.