Loox

Loox is a Shopify-only app for collecting product reviews and putting customer photos and videos to work across a storefront. It suits Shopify merchants who want review collection, visual displays and referrals in one system. Its breadth is appealing, but the free plan’s 500-order limit and the jump to paid pricing deserve close attention.

Overview

Loox brings automated review requests, storefront displays, referrals and review-related AI together for Shopify stores. Email requests can be timed around delivery, and merchants can also invite reviews through links and QR codes. No-code theme widgets and pages make the standard setup accessible; API access and webhooks support custom widgets, integrations and automated workflows for teams that need more control.

Shopify exclusivity is both the product’s focus and its boundary. It fits brands committed to Shopify, but not businesses seeking a review system shared across different commerce platforms. Loox says it complies with privacy regulations including GDPR and CPRA, and includes verified-purchase badges, FTC-compliant transparency settings and AI review flagging—useful trust features for stores publishing customer feedback.

Key features

Collect and display visual reviews

Loox supports photo and video reviews, review imports, and email requests. Its 15+ customizable, mobile-optimized widgets include galleries, carousels, pop-ups and rating widgets. That range lets merchants place visual customer feedback in different storefront formats, rather than relying on a single display. Delivery-based timing can help align requests with when an order arrives, while links and QR codes provide other invitation routes.

AI, referrals and integrations

AI tools sort reviews and produce highlights, stories, summaries, translations, suggested replies and image alt text. These functions can help merchants organize and reuse review content, though stores looking only for collection and display may not need the wider toolkit. Referrals can be offered on-site, after purchase or after a review submission, connecting advocacy to several moments in the customer journey.

Integrations include TikTok Shop, Shop, Meta Shops, Google Shopping, Shopify Flow, Omnisend and Klaviyo. The API and webhooks extend the product for programmatic access to review data and workflow connections. Loox says support is available around the clock and can answer questions before signup.

Pricing

Loox uses a freemium model, with subscriptions following Shopify’s 30-day billing period, no annual commitment and cancellation at any time. A free trial is also available.

• Beginner: free, with a 500 total orders limit. This is a no-cost starting point for a smaller store, but the order cap makes it a limited long-term choice for merchants with continued sales growth.
• Convert: $49.99 a month, with video reviews, Google Shopping, referrals, smart visual sorting and review highlights. This is the step up for stores ready to add video and referral features, but it costs substantially more than entry-level alternatives.
• Unlimited: $299.99 a month, with unlimited review requests, unlimited referrals and priority support. It is aimed at businesses that need those uncapped volumes and elevated support; stores that do not need them have a strong reason to stay on a lower tier.

Both paid prices use Shopify’s 30-day subscription billing period and carry no annual commitment.

Platforms

Loox supports web and API access, but its commerce use is Shopify-exclusive. Its no-code widgets suit merchants who want storefront displays without custom development; teams building bespoke integrations can use the API and webhooks. It supports structured review data and syndication to networks.

Who it's for

Loox is best suited to Shopify brands of any size that want visual user-generated content alongside review collection, display and referrals. The Beginner tier offers a way to start without a subscription, while the paid plans target stores that need the features or request and referral capacity described for those tiers. Businesses on other commerce platforms should look elsewhere.

Pros and cons

Pros

• Broad visual toolkit: photo and video reviews plus 15+ mobile-optimized widget formats give Shopify stores multiple ways to present customer content.
• More than collection and display: referrals, review-focused AI, integrations, API access and webhooks support a wider range of review workflows.
• Flexible billing: the 30-day Shopify billing period, no annual commitment and cancellation at any time reduce the cost of changing plans.

Cons

• Shopify-only: merchants using another commerce platform cannot use Loox as their review system.
• Free-plan ceiling: Beginner is capped at 500 total orders, so a growing store may need to move to paid pricing.
• High top tier: Unlimited costs $299.99 a month, which is difficult to justify if unlimited requests, unlimited referrals or priority support are not needed.

Alternatives

For a smaller Shopify store comparing review tools, Judge.me offers a free plan with unlimited review requests, a review widget, star-rating badge, CSV imports and photo and video review requests; its Awesome plan is $15 a month. It may be a better fit when those core review functions matter more than Loox’s broader visual, referral and AI toolkit.

Yotpo Reviews has a free plan with 50 orders per month, 500 outgoing emails and 200 kick-start credits, plus a Starter plan at $15 a month. Consider it if that free allowance or lower-priced Starter tier suits your volume and budget better; its free plan has no trial.

Junip offers a free plan with unlimited review requests and orders, on-site displays, automated request emails, analytics and review replies. It is worth comparing if an uncapped free plan and those core review tools are the priority.

HiFiveStar has a free-forever plan for one location with review monitoring, replies, a review link and QR code, and widgets. It is an option to consider when a one-location free plan and monitoring matter more than Loox’s Shopify-focused visual review suite.

ReviewJet is a paid option with a $49 a month Starter plan covering 1,000 review requests per month, unlimited widgets and displayed reviews, one seat and one workspace. It may suit a buyer who wants those defined request and seat limits at that price.

REVIEWS.io offers a free plan with 25 review invites per month and paid tiers with higher invite allowances. Birdeye uses custom pricing based on what is deployed at each location. Podium Webchat offers a custom quote tailored to the business.

Browse more options in Review Generation Software, Product Review Software and Review Management Software.

Verdict

Choose Loox if you run a Shopify store and want visual reviews, storefront display, referrals and AI review tools in one product, with the option to extend workflows through its API. Its strongest case is the combination of photo and video collection with flexible display formats. Look elsewhere if you need a cross-platform system, need to stay within a limited budget as orders grow, or do not need the paid plans’ added features and capacities.