Appfigures

Appfigures brings app-store performance, advertising data, reviews, and rankings into one workspace. It is best suited to developers and growth teams that want reporting alongside app intelligence, ASO, and review management. Its range is a strength, but the plan ladder makes keyword and competitor capacity a key buying constraint.

Overview

Founded in 2009 and based in New York, Appfigures combines store data with connections to services such as Firebase, Stripe, AdMob, AppLovin, Power BI, and Databox. An API lets teams use its data in their own reports and workflows. That breadth makes it more compelling for teams coordinating app growth than for those looking only for a narrow analytics tool.

Appfigures says linked credentials are encrypted and used only to import data, and that private imported data is not shared or sold. Users can delete reports and credentials; closing an account removes account information and linked credentials. Sharing anonymous data is optional.

Key features

Analytics and app intelligence

Universal Analytics combines downloads, revenue, subscriptions, and reviews in one dashboard. Revenue tracking and retention reports are supported, but funnel analysis, session replay, and crash insights are not. App Intelligence adds download and revenue estimates, rankings, keywords, SDK information, and competitor research, giving teams market context alongside their own results. This is a broader app-store view, not a substitute for product-behavior tools centered on funnels or crash diagnosis.

ASO and review management

ASO tools cover keyword discovery, rank tracking, and metadata optimization. Review management consolidates reviews, with translation and filtering, and lets teams reply in the platform. These features can reduce the need to switch between separate store consoles, although keyword and competitor allowances depend on the plan.

Mobile access and support

Appfigures Mobile is free for members and provides mobile views of revenue, ad spend, reviews, downloads, ratings, and subscriptions. Pricing-page support options include email and live chat; Enterprise adds account managers, invoice billing, and custom MSAs.

Pricing

Appfigures is freemium. Free costs nothing and connects five apps, a useful starting point for a small portfolio but a meaningful cap for publishers managing more. Starter is also free with five connected apps.

The paid tiers are Connect, Monitor, Optimize, Boost, and Amplify, each with custom pricing. Their keyword and competitor allowances rise by tier: Connect has 0 keywords and 0 competitors; Monitor has 100 keywords and 0 competitors; Optimize has 500 keywords and 0 competitors; Boost has 1,000 keywords and 2 competitors; Amplify has 2,500 keywords and unlimited competitors. Connect therefore offers no keyword or competitor capacity, while teams seeking competitive tracking need Boost or Amplify. The larger allowances may suit active ASO programs, but the custom pricing means buyers must weigh those limits against their budget before choosing.

A free trial unlocks Optimize features without requiring a credit card. It moves to the free plan when it expires, though no duration is stated. That makes it a low-commitment way to assess the advanced feature set, but not a basis for estimating the time available to evaluate it.

Platforms

Appfigures supports Android, iOS, web, and API access. The API is useful for teams that need to automate reports or connect Appfigures data to internal workflows, while the mobile app provides at-a-glance access for members.

Who it's for

The company describes customers ranging from indie developers to large publishers, plus analysts, growth marketers, researchers, and other app-industry roles. The product is a particularly sensible fit for teams that need store reporting, review replies, and ASO in one place. It is less suitable when funnel analysis, session replay, or crash insights are central requirements, or when a buyer needs to know paid-plan costs before exploring the tiers.

Pros and cons

• Broad app-store coverage: downloads, revenue, subscriptions, reviews, ad data, and rankings can sit in one reporting workflow.
• Actionable growth tools: ASO, market estimates, competitor research, and review replies extend the product beyond reporting.
• Useful data safeguards: linked credentials are encrypted, private imported data is not shared or sold, and anonymous sharing is optional.
• Free entry is capped: five connected apps limits how far the free plan goes for a growing portfolio.
• Competitive research requires higher tiers: Connect, Monitor, and Optimize include no competitors; keyword capacity also varies substantially by tier.
• Product analytics gaps: funnel analysis, session replay, and crash insights are absent.
• Paid-tier costs are custom pricing: buyers cannot compare those tiers by price alone from the plan amounts.

Alternatives

GameAnalytics is worth considering for game teams that want a free plan with no MAU limits and dashboards, events, funnels, cohorts, retention, and real-time reporting.

PostHog may suit teams prioritizing an open-source product licensed under MIT; its free plan costs nothing.

Zoho Apptics offers a Free Forever plan with one project, five applications per project, 5K errors per month, and 25K engagements per month.

Aptabase is an option for teams seeking a free tier with up to 20,000 events per month, unlimited apps, and EU or US data residency.

devtodev may be a better fit for teams whose needs align with its free allowance of up to 25k MAU, 30 custom events, five team members, and raw data stored for up to three months.

HUAWEI Analytics Kit is another alternative.

Kochava is another alternative.

TelemetryDeck is another alternative.

For broader category browsing, see Mobile App Analytics Software and Review Management Software.

Verdict

Appfigures is a strong choice for app teams that want store reporting, ASO, market intelligence, and review handling together, with an API and mobile views to extend access. Its main drawbacks are the five-app free cap, no competitor allowance until Boost, and missing funnel, replay, and crash analysis. Choose it for an integrated app-store growth workspace; look elsewhere if product analytics depth or clearly priced paid plans matters more.