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Sensor Tower
What Sensor Tower is
Sensor Tower is a digital market intelligence service covering mobile apps, advertising, audiences, websites, and games. Its App Performance Insights product tracks estimated downloads, revenue, engagement, retention signals, rankings, and market trends for apps on the Apple App Store and Google Play. App teams can use it to benchmark competitors, research app-store keywords, and examine Apple Search Ads campaigns. Advertising insights include ads served, estimated spend and impressions, share of voice, and retail media strategies. Web Insights reports audience, visit, and unique visitor measures across desktop and mobile web. Video Game Insights covers titles on Steam, PlayStation, and Xbox, with measures such as units sold, revenue, daily and monthly active users, and wishlists.
Sensor Tower’s Connect offering provides APIs, scheduled data feeds, Snowflake integration, and custom alerts. Scheduled historical exports can be delivered daily as Parquet or CSV to a chosen cloud storage provider. Connect also supports Salesforce and Slack, while alerts can arrive by email. Access is available through web and API. A free sign-up is offered for App Performance Insights, with full access through paid plans. Pricing is customized for each customer and available by request. Sensor Tower was founded in 2013 and is headquartered in San Francisco, California.
Who it suits
It suits app developers, growth and marketing teams, product managers, investors, game developers, publishers, and brands that need market measures across apps, advertising, web, audiences, or gaming. Developers and analysts who want programmatic data delivery or integrations can also consider Connect.
What it does well
- Tracks app downloads, revenue, engagement, retention, and rankings.
- Supports competitor benchmarking and app-store keyword research.
- Covers advertising measures including estimated spend and share of voice.
- Reports web audience, visits, and unique visitors.
- Provides game sales, revenue, active-user, and wishlist measures.
- Offers APIs, scheduled exports, integrations, and custom alerts.
What to know first
- Full access is through paid plans.
- Pricing is customized and requires a request.
- The MCP Server requires an active Sensor Tower API subscription.
Limits
Free sign-up is available for App Performance Insights, while full access is provided through paid plans. Pricing is customized for each customer; the MCP Server is available to customers with an active Sensor Tower API subscription.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Custom pricing | Pricing plans customized for each customer | On request |
As sensortower.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://sensortower.com/.
- Sign up for free access to App Performance Insights.
- Request a demo to discuss customized pricing and paid-plan access.
- Choose web access or use the API through Connect.
- For scheduled feeds, select Parquet or CSV delivery to a cloud storage provider.
Verdict
Choose Sensor Tower if your work calls for market intelligence spanning apps, advertising, web, and games, particularly when you need competitor analysis or data feeds. Look elsewhere if you need a published price or full access without a paid plan.
Questions
Is Sensor Tower free?
The App Performance Insights page offers free sign-up. Full access is available through paid plans.
How much does Sensor Tower cost?
Pricing is customized for each customer and available on request.
Which platforms does it support?
Sensor Tower offers web and API access.
What data does it cover?
Coverage includes mobile app, advertising, web, audience, and gaming measures, including downloads, revenue, ad spend, visitors, game units sold, and wishlists.
What integrations and exports are available?
Connect supports Snowflake, Salesforce, and Slack. Scheduled feeds can be delivered as Parquet or CSV, and alerts can be sent by email.
Does it offer single sign-on?
Sensor Tower supports SAML and Google Single Sign-on.
Facts from Sensor Tower's own pages
- Advertising insights
- Its digital advertising product covers ads served, estimated spend and impressions, share of voice, and retail media strategies across key channels. · sensortower.com, 11 Oct 2026
- API use
- The Connect API lets developers and analysts access Sensor Tower insights programmatically and integrate metrics into internal tools. · sensortower.com, 11 Oct 2026
- App analytics
- App Performance Insights tracks estimated downloads, revenue, engagement, retention signals, rankings, and market trends across the Apple App Store and Google Play. · sensortower.com, 10 Oct 2026
- App growth
- App Performance Insights supports competitor benchmarking, app store keyword research, and analysis of Apple Search Ads campaigns. · sensortower.com, 10 Oct 2026
- Company
- Sensor Tower says it is headquartered in San Francisco and was founded in 2013. · sensortower.com, 10 Oct 2026
- Data delivery
- Connect offers APIs, scheduled data feeds, Snowflake integration, and custom alerts; scheduled exports are available as Parquet or CSV files. · sensortower.com, 10 Oct 2026
- Data feed formats
- Scheduled Data Feed delivers historical metrics as Parquet or CSV files to a chosen cloud storage provider, with data updated daily. · sensortower.com, 11 Oct 2026
- Data protection
- Sensor Tower says sensitive data is stored encrypted using AES 256-bit encryption, and access is restricted on a least-privilege basis. · sensortower.com, 10 Oct 2026
- Encryption
- Sensor Tower says it encrypts sensitive data using AES 256-bit encryption and backs up data in encrypted form. · sensortower.com, 11 Oct 2026
- Founded
- 2013 · sensortower.com, 28 Sept 2026
- Free access
- The App Performance Insights page offers free sign-up and says full access is available through paid plans. · sensortower.com, 10 Oct 2026
- Gaming
- Sensor Tower’s Video Game Insights covers games on Steam, PlayStation, and Xbox, including units sold, revenue, DAU, MAU, and wishlists. · sensortower.com, 10 Oct 2026
- Gaming insights
- Video Game Insights covers top games on Steam, PlayStation, and Xbox, including units sold, revenue, daily and monthly active users, and wishlists. · sensortower.com, 11 Oct 2026
- Headquarters
- San Francisco, California, United States · sensortower.com, 28 Sept 2026
- Integrations
- Connect offers API access, scheduled data feeds, Snowflake, Salesforce, and custom alerts by email or Slack. · sensortower.com, 11 Oct 2026
- Intended users
- Connect is described as suited to data engineers, data science teams, analysts, growth teams, and other quantitative teams integrating insights into reporting or workflows. · sensortower.com, 11 Oct 2026
- MCP access
- The MCP Server lets teams query proprietary estimates in natural language through an AI chatbot and requires an active Sensor Tower API subscription. · sensortower.com, 11 Oct 2026
- Mobile app insights
- Its mobile app insights include downloads, revenue, active users, retention, ratings and reviews, impressions, advertisers, and creatives. · sensortower.com, 11 Oct 2026
- Pricing
- Sensor Tower says it customizes pricing plans for each customer and invites prospective customers to request a demo. · sensortower.com, 10 Oct 2026
- Pricing limit
- Sensor Tower says it customizes pricing plans for each customer and asks prospective customers to get in touch. · sensortower.com, 11 Oct 2026
- Product
- Sensor Tower provides digital market intelligence across mobile apps, digital advertising, audiences, web, and gaming. · sensortower.com, 10 Oct 2026
- Security
- Sensor Tower says it is SOC 2 Type II compliant and attested, and that its security controls undergo continuous testing and monitoring. · sensortower.com, 11 Oct 2026
- Single sign-on
- Sensor Tower supports SAML and Google Single Sign-on. · sensortower.com, 10 Oct 2026
- Support
- The security page directs customers to contact [email protected] with questions not covered there. · sensortower.com, 11 Oct 2026
Where Sensor Tower stands on Freedom251
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