Freedom251 › Merchant Marketing Software
Retainful
by Retainful

What Retainful is
Retainful is a web-based email service from Retainful, a maker headquartered in Singapore. It provides email automation, audience segmentation, and A/B testing for organizing and refining email campaigns. The service uses freemium pricing, with a Free plan that costs $0.00 USD and remains free forever. That plan allows 500 emails per month. The Pro plan starts at $14 a month for up to 1,000 contacts and includes 10,000 emails per month. Each additional 500 contacts on Pro adds $4 per month. The listed Pro limits are 1,000 subscribers and 10,000 monthly emails. Retainful runs on the web, with no other platform listed. The combination of automated sending, audience grouping, and alternative testing suits senders who need campaign tools at different contact volumes. The main plan choice depends on whether 500 monthly emails are enough or a larger allowance and contact-based pricing are needed.
Who it suits
Retainful suits email senders who need automation, audience segmentation, and A/B testing through a web service. It also fits users choosing between a permanent free allowance and a Pro plan for up to 1,000 contacts.
What it does well
- Free plan remains free forever
- Email automation is included
- Supports audience segmentation
- Includes A/B testing
- Pro allows 10,000 emails monthly
What to know first
- Free plan allows 500 emails monthly
- Pro starts at $14 per month
- Additional contacts add $4 per 500
- Web platform only
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | Free forever; 500 emails per month · 500 emails/month | Free |
| Pro | Starts at $14/month for up to 1,000 contacts; every 500 contacts after that adds $4/month · Up to 1,000 contacts · 10,000 emails/month | $14 a month |
As retainful.com lists them, read 20 Sept 2026. The maker's own page has the final word.
Verdict
Retainful offers core email campaign features with a permanent free plan and a Pro tier. Compare your monthly email volume and contact count with each plan’s stated limits.
Facts from Retainful's own pages
- A/B testing
- Yes · retainful.com, 20 Sept 2026
- Email automation
- Yes · retainful.com, 20 Sept 2026
- Free plan
- Yes · retainful.com, 20 Sept 2026
- Headquarters
- Singapore · retainful.com, 28 Sept 2026
- Monthly send limit
- 10000 · retainful.com, 20 Sept 2026
- Audience segmentation
- Yes · retainful.com, 20 Sept 2026
- Paid from
- 14 · retainful.com, 20 Sept 2026
- Subscriber limit
- 1000 · retainful.com, 20 Sept 2026
Where Retainful stands on Freedom251
- Merchant Marketing Software#3 of 19
- Email Marketing Software#96 of 187
- Email marketing tools#103 of 187