Side by side
Klaviyo vs Retainful
Both stand on merchant marketing software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan Web
Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.
Visit Klaviyo Free plan Web
Retainful offers core email campaign features with a permanent free plan and a Pro tier. Compare your monthly email volume and contact count with each plan’s stated limits.
Visit RetainfulThe facts
| Klaviyo | Retainful | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | Web | Web |
| Lowest paid plan | Free or on request | Pro: $14 a month |
| Plans published | 4 | 2 |
| Maker | Klaviyo | Retainful |
| Website | klaviyo.com | retainful.com |
| On merchant marketing software | #1 of 19 | #3 of 19 |
Klaviyo: what it does well
- Supports email, SMS, RCS, push, WhatsApp, and social marketing.
- Includes automation, segmentation, landing pages, and A/B testing.
- Free plan can remain available indefinitely within limits.
- Marketplace offers more than 350 integrations.
- Provides GDPR-related tools and EU and US data residency.
What to know first
- Free plan allows up to 250 active profiles.
- Free plan includes 500 email sends per month.
- Full email support for free users lasts 60 days.
- Sending may be restricted when free-plan limits are exceeded.
Retainful: what it does well
- Free plan remains free forever
- Email automation is included
- Supports audience segmentation
- Includes A/B testing
- Pro allows 10,000 emails monthly
What to know first
- Free plan allows 500 emails monthly
- Pro starts at $14 per month
- Additional contacts add $4 per 500
- Web platform only
Alternatives to Klaviyo Alternatives to Retainful The whole list