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Instead of Klaviyo

Klaviyo alternatives

Klaviyo brings email automation, audience segmentation, landing pages and A/B testing together in a web service. Its marketing covers email, SMS, RCS, mobile push, WhatsApp and social, and its marketplace offers more than 350 integrations. Developers can build with APIs, webhooks, SDKs and warehouse syncs. The free plan can continue indefinitely while account limits are maintained, with email support during the first 60 days.

  1. 1

    OpenEMM

    by OpenEMM
    Free plan Open source APILinuxMac+3

    Free, self-hosted email marketing across desktop platforms — OpenEMM is a free option with self-hosted and desktop platforms, while Klaviyo is web-based and supports more marketing channels.

    Free plan Visit site
  2. 2

    Direct Mail

    by Direct Mail
    Free plan iPhoneMac

    Mac email campaigns with up to 500 subscribers — Direct Mail is a Mac email campaign app with an 8,000-integration count, while Klaviyo is web-based and supports more marketing channels.

    Free plan Visit site
  3. 3

    Firepush

    by Firepush
    Free plan AndroidiPhoneWeb

    Shopify stores focused on web push campaigns — Firepush focuses on Shopify web push and store automations, while Klaviyo supports email, SMS, RCS, mobile push, WhatsApp and social marketing.

    Free plan · paid from $13/mo Visit site
  4. 4

    listmonk

    Free plan Open source APILinuxMac+3

    Self-hosted mailing lists and transactional delivery — listmonk is an open-source, self-hosted list manager with SQL segmentation and transactional messaging, unlike Klaviyo’s web marketing platform.

    Free plan Visit site
  5. 5

    Mailchimp

    by Mailchimp
    Free plan AndroidAPIiPhone+1

    Email marketing across web and mobile apps — Mailchimp offers web, iOS and Android access with a 5,000-send monthly limit, while Klaviyo’s free email allowance is 500 sends.

    Free plan · 14-day trial Visit site
  6. 6

    phpList

    by phpList
    Free plan APILinuxSelf-hosted+1

    Self-hosted email with up to 3,000 subscribers — phpList supports self-hosting and allows 3,000 subscribers and 9,000 monthly sends, while Klaviyo’s free plan allows 250 profiles and 500 emails.

    Free plan Visit site
  7. 7

    SendPulse

    by SendPulse
    Free plan AndroidAPIExtension+2

    Email automation across web and mobile — SendPulse includes web, iOS and Android access but no landing pages, while Klaviyo offers landing pages and a wider marketing channel mix.

    Free plan · paid from $9.60/mo (annual) Visit site
  8. 8

    Omnisend

    by Omnisend
    Free plan Web
    6.8 Free plan · paid from $16/mo Visit site
  9. 9

    Yotpo Reviews

    by Yotpo Reviews
    Free plan APISelf-hostedWeb
    6.8 Free plan · paid from $15/mo Visit site
  10. 10

    Retainful

    by Retainful
    Free plan Web
    6.7 Free plan · paid from $14/mo Visit site
  11. 11

    SmartrMail

    by SmartrMail
    Free plan APIWeb
    6.7 Free plan · paid from $10/mo · 15-day trial Visit site
  12. 12

    Attentive

    Free trial APIWeb
    6.3 Pricing on request Visit site
  13. 13

    ContactPigeon Predictive Insights

    Free trial APIWeb
    6.2 From $50/mo · 14-day trial Visit site
  14. 14

    Bluecore

    Paid AndroidAPIiPhone+1
    6.0 Pricing on request Visit site
  15. 15

    Cordial

    by Cordial
    Paid AndroidAPIiPhone+1
    5.9 Pricing on request Visit site
  16. 16

    Bloomreach Engagement

    by Bloomreach Engagement
    Paid APIWeb
    5.8 Pricing on request Visit site
  17. 17

    Privy

    Free trial APIWeb
    5.8 From $30/mo · 15-day trial Visit site
  18. 18

    Rejoiner

    Free trial APIWeb
    5.8 From $25/mo · 30-day trial Visit site
  19. 19

    Ometria

    by Ometria
    Paid AndroidAPIiPhone+1
    5.7 Pricing on request Visit site
  20. 20

    Sendlane

    by Sendlane
    Free trial APIWeb
    5.7 60-day trial Visit site
  21. 21

    Dotdigital

    by Dotdigital
    Paid APIWeb
    5.6 Pricing on request · 14-day trial Visit site
  22. 22

    Listrak

    by Listrak
    Paid APIExtensionWeb
    5.6 Pricing on request Visit site
  23. 23

    Sailthru

    by Sailthru
    Paid AndroidAPIiPhone+1
    5.5 Pricing on request Visit site
  24. 24

    Shopify

    Free trial Web
    5.5 3-day trial Visit site
  25. 25

    Drip

    by Drip
    Paid Web
    5.4 14-day trial Visit site
  26. 26

    Voyado Engage

    Paid Web
    3.8 Pricing on request Visit site

The free tier allows up to 250 active profiles and 500 email sends monthly, plus $5 each for mobile messages and Composer usage. If those limits are exceeded, sending may be paused or restricted. When comparing alternatives, weigh those caps and Klaviyo’s channel breadth against platform fit, self-hosting, subscriber allowances, delivery options and paid pricing. Some options focus on Shopify push campaigns or Mac-based email, while others are self-hosted tools for newsletters, lists or transactional messages.

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