Freedom251 › Merchant Marketing Software
Privy

What Privy is
Privy is an email and SMS marketing platform for ecommerce brands. It combines lead-capture displays, customer segmentation, and campaign automation to help businesses reach shoppers and encourage repeat sales. Email tools include customizable templates, a drag-and-drop editor, Shopify product and coupon integrations, and automated flows. SMS campaigns support personalization, Shopify coupon integration, two-way conversations, and quiet-hours protection. Privy Flows can address abandoned carts, welcome new visitors, follow up after purchases, and run winback series. Teams can segment contacts by shopping, email, and website behavior, as well as built-in or custom properties. Displays include popups, Spin-to-Win, free-shipping bars, cross-sells, landing pages, embedded forms, and exit-intent prompts. Shopify sync covers customers, products, collections, cart values, orders, consent, and coupons. Other listed integrations include BigCommerce, Wix, WordPress.org, Squarespace, Klaviyo, Mailchimp, and Zapier. The Email plan is $30 a month and includes unlimited emails; pricing is based on mailable contacts. There is no free plan, but a 15-day trial is listed. The subscriber limit is 1500 contacts.
Who it suits
Privy suits small and mid-sized ecommerce brands and non-technical teams looking to manage email, SMS, and lead capture. It may also fit Shopify merchants seeking connected customer and purchase data.
What it does well
- Automates abandoned-cart and post-purchase messaging.
- Segments contacts by shopping and engagement behavior.
- Includes popups, forms, and landing pages.
- Shopify sync includes orders, consent, and coupons.
- Live chat and email support are available.
What to know first
- No free plan is available.
- Email starts at $30 a month.
- Subscriber limit is 1500 contacts.
- Messages may go only to explicit opt-ins.
Limits
Privy lists a 1,500-contact subscriber limit and charges $30 a month based on mailable contacts. The Pop-ups & Displays only plan costs $24 a month and bases pricing on monthly page views; SMS uses selectable monthly credits that roll over.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| per month · Only pay for mailable contacts · Send unlimited emails | $30 a month | |
| Pop-ups & Displays only | per month · Pricing based on monthly page views · Extensive template library · Landing pages · Embedded forms · A/B testing | $24 a month |
| SMS Add-on | per month · Monthly credits selectable · Credits rollover to next billing period | On request |
As privy.com lists them, read 1 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Privy website
- Start the 15-day trial
- Use Privy through its web or API access
- Connect Shopify or another listed integration
- Choose Email, Pop-ups & Displays, or add SMS
- Create forms, displays, campaigns and automated flows
Verdict
Privy brings ecommerce email, SMS, segmentation, and lead-capture displays together, with detailed Shopify syncing. Check the 1500-contact limit and monthly plan cost against your list before choosing it.
Questions
How much does Privy cost?
The Email plan costs $30 a month, billed monthly, with unlimited emails and charges based on mailable contacts. Pop-ups & Displays only costs $24 a month; SMS is a separate add-on.
Is there a free plan or trial?
Privy has no free plan and offers a 15-day trial.
Which platforms does Privy support?
Privy is available through web and API access. Listed integrations include Shopify, BigCommerce, Wix, WordPress.org, Squarespace, Klaviyo, Mailchimp, Zapier, Google Analytics, Gorgias, Recharge and SMS providers.
What marketing tools are included?
Features include email automation, audience segmentation, landing pages, A/B testing, popups, embedded forms, SMS campaigns and automated customer flows.
Does Privy support Shopify?
Yes. Its Shopify integration syncs customers, products, collections, cart values, orders, consent state and coupon codes.
How does Privy handle messaging permissions?
Privy says customers may send messages only to recipients who have explicitly opted in.
Facts from Privy's own pages
- A/B testing
- Yes · privy.com, 23 Sept 2026
- Automation
- Privy Flows can recover abandoned carts, convert new visitors, send purchase follow-ups, and run customer winback series. · privy.com, 1 Oct 2026
- Displays
- Privy offers popups, Spin-to-Win, free-shipping bars, cross-sells, landing pages, embedded forms, and exit-intent displays. · privy.com, 1 Oct 2026
- Email automation
- Yes · privy.com, 23 Sept 2026
- Email marketing
- Privy provides customizable email templates, a drag-and-drop editor, Shopify product and coupon integrations, and automated flows. · privy.com, 1 Oct 2026
- Free plan
- No · privy.com, 23 Sept 2026
- Landing pages
- Yes · privy.com, 23 Sept 2026
- Other integrations
- Privy lists integrations including BigCommerce, Wix, WordPress.org, Squarespace, Klaviyo, Mailchimp, Zapier, Google Analytics, Gorgias, Recharge, and SMS providers. · privy.com, 1 Oct 2026
- Privacy and compliance
- Privy states that its data processing addendum covers GDPR and CCPA processing requirements. · privy.com, 1 Oct 2026
- Product purpose
- Privy is an email and SMS marketing platform that helps ecommerce brands capture leads, send campaigns, and drive repeat sales. · privy.com, 1 Oct 2026
- Security reporting
- Privy accepts vulnerability reports by email and says valid reports are investigated and receive a reply; it does not operate a formal bug bounty program. · privy.com, 1 Oct 2026
- Segmentation
- Privy segments contacts by shopping behavior, email engagement, website engagement, and built-in or custom properties. · privy.com, 1 Oct 2026
- Shopify integration
- The Shopify integration syncs customers, products, collections, cart values, orders, consent state, and coupon codes with Privy. · privy.com, 1 Oct 2026
- SMS marketing
- Privy supports SMS campaigns with merge-tag personalization, Shopify coupon integration, two-way conversations, and built-in quiet-hours protection. · privy.com, 1 Oct 2026
- Paid from
- 30 · privy.com, 23 Sept 2026
- Support
- Privy offers live chat and email support plus one-to-one ecommerce strategists for Shopify customers. · privy.com, 1 Oct 2026
- Target customers
- Privy describes its conversion product as built for small and mid-sized ecommerce brands and non-technical teams. · privy.com, 1 Oct 2026
- Usage restrictions
- Privy prohibits unsolicited messaging and says customers may send messages only to recipients who explicitly opted in. · privy.com, 1 Oct 2026
Where Privy stands on Freedom251
- Merchant Marketing Software#11 of 20
- SMS Marketing Software#31 of 51
- Lead Generation Software#36 of 52
- Email marketing tools#139 of 189
- Lead Capture Software#52 of 70
- Email Marketing Software#141 of 189
- Popup Software#22 of 28
