Cordial is a cross-channel marketing platform for brands that use customer data to personalize messages across email, SMS, mobile apps, websites, and open-channel messaging. Its real-time data platform brings together contact, event, behavior, product, and purchase information from sources such as websites, apps, point-of-sale systems, and connected devices. Marketing teams can build audiences from large data sets, with segments updated as data streams in, then coordinate behavioral triggers and multi-step journeys across channels. Journeys can include email, text messages, mobile push notifications, and REST API calls. Cordial Edge uses business-specific AI models to predict customer actions and offer message performance insights and guidance. The platform provides SDKs for iOS, Android, React Native, and Expo, as well as REST APIs, webhooks, and a universal connector for data transfer. Listed integrations cover ecommerce, data warehouses, content augmentation, and analytics. Cordial states that it is SOC 2 Type II, GDPR, and CCPA compliant. Onboarding, consulting, strategy workshops, email production, and custom solutions are available. Pricing is on request.
Who it is for
Cordial suits marketing and technology teams at brands, particularly cross-channel retailers managing large, disparate data sets. It is intended for organizations coordinating customer messaging across several channels.
What is good
- Supports email, SMS, mobile app, website, and open-channel messaging.
- Audience segments update through real-time data streaming.
- Journeys can coordinate triggers across multiple channels.
- Offers SDKs, REST APIs, webhooks, and a universal connector.
- States SOC 2 Type II, GDPR, and CCPA compliance.
What to know first
- Pricing is available on request.
- The described audience includes brands managing large data sets.
Verdict
Cordial combines customer data, segmentation, and multi-channel journeys for brands coordinating personalized outreach. Its pricing requires contacting the company.
Get started with Cordial
- Visit cordial.com and contact Cordial for a demo.
- Discuss the custom enterprise plan and request pricing.
- Connect customer data sources using the universal connector, REST APIs, or webhooks.
- Use the available SDKs for iOS, Android, React Native, or Expo for mobile messaging and app integrations.
Questions about Cordial
How much does Cordial cost?
Cordial's pricing is on request. Its plan is described as a custom enterprise plan.
Which channels does Cordial support?
It supports email, SMS, mobile app, website, and open-channel messaging.
Which platforms does Cordial support?
The listed platforms are Android, iOS, web, and API. Mobile SDKs are available for iOS, Android, React Native, and Expo.
Can Cordial connect with other software?
Yes. It provides REST APIs, webhooks, and a universal connector, and lists integration areas including ecommerce, data warehouses, content augmentation, and analytics.
Who makes Cordial, and where is it based?
Cordial is made by Cordial, founded in 2014 and headquartered in San Diego, California, United States.
What security and compliance standards does Cordial state?
Cordial states that it is SOC 2 Type II, GDPR, and CCPA compliant.
Cordial plans and pricing
All plansCompared on marketing automation software
- Orchestration mode
- both
- Mobile app journeys
- Yes
- Web personalization
- Yes
- Real-time triggers
- Yes
