Freedom251 › Customer Journey Orchestration Software
Actito
by Actito
What Actito is
Actito is a customer engagement and marketing automation platform for creating, orchestrating, and optimising personalised journeys. Its visual no-code builder combines blocks, conditions, delays, and channels, with performance tracking and A/B testing. Customer data is unified into profiles, and audiences can be segmented by demographic, language, and behavioural attributes. Channels include email, SMS, transactional messages, app and web push, in-app and pop-up messaging, WhatsApp, digital wallet, audience ads, call centre, and print; RCS is marked coming soon. Listed AI functions include predictive scoring, send-time prediction, product recommendations, automatic A/B testing, and campaign-content assistance. Actito offers CRM, e-commerce, and data-platform connectors. It states that EU datacentres keep customer data in Europe, with ISO 27001 certification, NIS 2 compliance, encryption, role controls, backups, and continuity planning.
Who it suits
Actito suits organisations planning multichannel customer journeys with profile-based segmentation, lead scoring, and visual workflow design. Its listed controls and EU data residency may matter to teams with specific security or location requirements.
What it does well
- Visual no-code journey builder
- Multichannel delivery options
- Behavioural audience segmentation
- Predictive scoring and recommendations
- EU data residency stated
What to know first
- No free plan
- Premium starts at €21,000 a year
- RCS is marked coming soon
- Premium usage limits apply per profile
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Premium | Annually · 50 emails and 25 other channel interactions per profile per year · Up to 15,000 push opt-ins and 1,000 SMS sends included · Standard support · 1 email sending domain | €21,000 a year |
| Premium+ | Annually · 75 emails and 50 other channel interactions per profile per year · 3 email sending domains · Additional IP address · FTPS location included · Standard support | €49,000 a year |
| Enterprise | Custom pricing tailored to your setup · Multiple or specialised licences · Usage limits and infrastructure built around volume · Custom email sending domains and IP configuration · Extended support | On request |
As actito.com lists them, read 3 Oct 2026. The maker's own page has the final word.
Verdict
Actito brings journey orchestration, segmentation, AI functions, and broad channel coverage into one platform. Its annual pricing and profile interaction limits should be reviewed alongside the channels and support level your organisation needs.
Facts from Actito's own pages
- AI features
- Actito lists predictive scoring, best-send-time prediction, product recommendations, automatic A/B testing, and an AI assistant for editing and adapting campaign content. · actito.com, 3 Oct 2026
- Channels
- Actito lists email, SMS, transactional email and SMS, app and web push, in-app and pop-up, WhatsApp, digital wallet, audience ads, call centre, and print; RCS is marked coming soon. · actito.com, 3 Oct 2026
- Company headquarters
- Actito’s contact page says it is part of Ibexa Group, whose headquarters are in Oslo, Norway. · actito.com, 3 Oct 2026
- Company history
- Actito says it was founded in Belgium, with its history page placing its origins in 2000–2005. · actito.com, 3 Oct 2026
- Continuity
- The security page describes 24/7 backups and redundancy and a tested business continuity and disaster recovery plan with 24-hour RTO and RPO targets. · actito.com, 3 Oct 2026
- Customer data
- The platform unifies customer data into profiles and supports no-code audience segmentation using demographic, language, and behavioural data. · actito.com, 3 Oct 2026
- Data residency
- Actito says its datacentres are in the EU and that customer data stays in Europe. · actito.com, 3 Oct 2026
- Deliverability
- Actito says its dedicated deliverability infrastructure and expert team help customers achieve inbox placement rates above 99%. · actito.com, 3 Oct 2026
- Free plan
- No · actito.com, 22 Sept 2026
- Headquarters
- Oslo, Norway · actito.com, 28 Sept 2026
- Integrations
- Actito says it offers native connectors for common CRM, e-commerce, and data platforms, and provides an online technology-partner directory. · actito.com, 3 Oct 2026
- Journey builder
- Its no-code journey builder lets teams assemble blocks, conditions, delays, and channels visually, then track performance and run A/B tests. · actito.com, 3 Oct 2026
- Lead scoring
- Yes · actito.com, 22 Sept 2026
- Plan limits
- The pricing page lists Premium usage of 50 emails and 25 other channel interactions per profile per year, and Premium+ usage of 75 emails and 50 other channel interactions per profile per year. · actito.com, 3 Oct 2026
- Product
- Actito describes itself as a customer engagement and marketing automation platform for designing, orchestrating, and optimising personalised customer journeys across channels. · actito.com, 3 Oct 2026
- Security
- Actito states that it has ISO 27001 certification, complies with the NIS 2 Directive, and uses multi-factor authentication, encryption, role-based access controls, and threat monitoring. · actito.com, 3 Oct 2026
- Support
- The pricing page includes standard support with Premium and Premium+, and extended support tailored to the team with Enterprise. · actito.com, 3 Oct 2026
Where Actito stands on Freedom251
- Customer Journey Orchestration Software#11 of 34
- Lead Nurturing Software#14 of 30
- Marketing Automation Software#81 of 131