Sendlane

Name: Sendlane
Author: Sendlane

Free trial APIWeb

What Sendlane is

Sendlane presents a retention marketing platform for email, SMS, reviews, and forms, aimed at direct-to-consumer merchants and eCommerce brands. Email tools include campaigns and newsletters, drag-and-drop and HTML builders, templates, and multivariate testing. Automation can respond to behavior, triggers, and events, with pre-built funnels. Listed segmentation and analytics include multivariable audience segmentation, real-time data, ROI and conversion tracking, and machine-learning open predictability. Integrations include Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus more than 2,000 apps through Zapier. Plans include Open API access, and Sendlane documents JavaScript tracking and server-side APIs for custom eCommerce integrations. The 60-day trial is limited to 100 contacts and 500 email sends; SMS is included only with paid accounts. Plans have unlimited contacts and are based on send volume. The listed Email plan costs $100 a month and specifies 50 emails per month; SMS starts at $0.009 per credit inclusive of carrier fees.

Who it suits

Sendlane is aimed at direct-to-consumer merchants and eCommerce brands seeking email, SMS, reviews, and forms in a retention marketing platform. Its integrations and API options may suit teams connecting eCommerce systems and other apps.

What it does well

Supports email campaigns, newsletters, and multivariate testing.
Automation can respond to behaviors, triggers, and events.
Integrations include Shopify and WooCommerce.
Plans include Open API access.
Plans have unlimited contacts.

What to know first

There is no free plan.
Trial is limited to 100 contacts and 500 email sends.
SMS is included only with paid accounts.
SMS activation requires a US registered business address.

Limits

The 60-day trial allows 100 contacts and 500 email sends, and excludes SMS. The Email plan costs $100 a month and lists 50 emails per month with unlimited profiles.

Plans

Plan	Billed and limits	Price
60-Day Free Trial	100 contacts · 500 email sends · SMS excluded	Free
Email plan	Paid monthly · 50 emails per month · Unlimited profiles · SMS available starting at $0.009 per credit inclusive of carrier fees	$100 a month

As sendlane.com lists them, read 21 Oct 2026. The maker's own page has the final word.

Getting started

Open Sendlane on the web or use its API
Start the 60-day trial or select the Email plan
Connect an eCommerce store or other supported integration
Configure a verified sending subdomain and authenticated sender profile
Create campaigns, automations, segments, or forms
Add SMS after activating a paid account, where available

Verdict

Sendlane combines email marketing automation with SMS, reviews, forms, and eCommerce integrations. The trial has contact and send limits, and SMS activation is geographically restricted.

Questions

How much is the Email plan?

The Email plan costs $100 a month, billed monthly. It lists 50 emails per month and unlimited profiles; SMS starts at $0.009 per credit inclusive of carrier fees.

Does Sendlane have a free plan?

No. Sendlane offers a 60-day trial instead.

What are the trial limits?

The trial is limited to 100 contacts and 500 email sends. SMS is included only with paid accounts.

Which platforms can access Sendlane?

Sendlane is available through the web and API.

Which integrations are listed?

Sendlane lists Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus more than 2,000 apps through Zapier.

Who makes Sendlane?

Sendlane makes the product and is headquartered in San Diego, California. The company says its founders began building it in 2013.

Facts from Sendlane's own pages

A/B testing: Yes · sendlane.com, 23 Sept 2026
Analytics: Sendlane lists real-time data and analytics, ROI and conversion tracking, and machine-learning open predictability among its features. · sendlane.com, 21 Oct 2026
API: Sendlane provides JavaScript tracking and server-side APIs for custom ecommerce integrations and customer behavior and transaction data. · help.sendlane.com, 21 Oct 2026
API documentation: The custom integration guide links to complete v2 API documentation and provides event references and integration guidance. · help.sendlane.com, 21 Oct 2026
API events: The API guide lists events including product views, cart additions, checkout starts, placed orders, ordered products, and fulfilled orders. · help.sendlane.com, 21 Oct 2026
Audience: The company describes its product as purpose-built for direct-to-consumer merchants and eCommerce brands. · sendlane.com, 9 Oct 2026
Automation: The pricing page lists pre-built funnels and behavior-, trigger-, and event-based marketing automation. · sendlane.com, 21 Oct 2026
Company founded: LinkedIn lists Sendlane as founded in 2013. · linkedin.com, 21 Oct 2026
Company headquarters: LinkedIn lists Sendlane's headquarters as San Diego, California. · linkedin.com, 21 Oct 2026
Company history: Sendlane's company story says the founders began building the product in 2013 and officially went all in on it in 2017. · sendlane.com, 9 Oct 2026
Company legal name: Crunchbase lists the legal name as SENDLANE, INC. · crunchbase.com, 21 Oct 2026
Company size: LinkedIn lists a company size of 51–200 employees. · linkedin.com, 21 Oct 2026
Company status: Crunchbase lists Sendlane as acquired by Privy and identifies the company as active. · crunchbase.com, 21 Oct 2026
Contacts: Sendlane says its plans are based on send volume and have unlimited contacts. · sendlane.com, 9 Oct 2026
Documentation: The help center organizes articles on campaigns, automations, SMS, audience management, forms, integrations, reporting, reviews, and release notes. · help.sendlane.com, 21 Oct 2026
Email automation: Yes · sendlane.com, 23 Sept 2026
Email builders: The product includes drag-and-drop visual and real-time HTML email builders, according to its pricing page. · sendlane.com, 21 Oct 2026
Email campaigns: The pricing page lists campaigns and newsletters among the features included in its plans. · sendlane.com, 21 Oct 2026
Email marketing: Plans include campaigns and newsletters, visual drag-and-drop and HTML email builders, templates, and multivariate testing. · sendlane.com, 9 Oct 2026
Forms: The pricing page lists intelligent pop-ups and forms for collecting audience information. · sendlane.com, 21 Oct 2026
Free plan: No · sendlane.com, 23 Sept 2026
G2 rating: Sendlane has a 4.6 out of 5 rating from 78 reviews on G2. · g2.com, 21 Oct 2026
Headquarters: San Diego, California, United States · sendlane.com, 28 Sept 2026
Integrations: The pricing page advertises deep-data integrations for Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus 2,000-plus apps through Zapier. · sendlane.com, 21 Oct 2026