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Instead of Freshmarketer

Freshmarketer alternatives

Freshmarketer combines email automation, customer journeys, lead scoring and capture forms with native CRM integrations. It can engage audiences through email, SMS, WhatsApp, live chat, messaging apps and social campaigns, with segmentation for commerce platforms and different audience types. Reporting spans email and SMS performance, revenue attribution, A/B testing, heatmaps and session replay. The free plan includes 100 marketing contacts and 500 monthly email sends; paid plans start at $15 per month, billed annually.

  1. 1

    Klaviyo

    by Klaviyo
    Free plan Web

    Email marketing with segmentation and landing pages — Klaviyo combines email automation with segmentation, landing pages, A/B testing and 350 native integrations, without Freshmarketer’s CRM and journey features.

    7.2 Free plan Visit site
  2. 2

    Mailchimp

    by Mailchimp
    Free plan AndroidAPIiPhone+1

    Email campaigns with mobile access — Mailchimp adds iOS and Android access, landing pages and a 500-subscriber allowance, while Freshmarketer includes more channels and customer journeys.

    7.6 Free plan · 14-day trial Visit site
  3. 3

    Mautic

    Free plan APISelf-hostedWeb

    Open-source marketing automation — Mautic is open source, self-hosted and supports 50,000 contacts, whereas Freshmarketer has a free plan for 100 contacts and no self-hosted platform.

    7.5 Free plan · paid from €247.50/mo (annual) · 14-day trial Visit site
  4. 4

    Manago AI (formerly SALESmanago)

    Free trial AndroidAPIiPhone+1

    AI-assisted cross-channel customer journeys — Manago AI combines customer profiles and behavioural triggers with agentic campaign assistance, unlike Freshmarketer’s specified AI capabilities and channels.

    Pricing on request Visit site
  5. 5

    SendPulse

    by SendPulse
    Free plan AndroidAPIExtension+2

    Lower-cost email marketing with mobile apps — SendPulse offers iOS and Android apps and a $9.60 monthly annual-billing starting price, but no landing pages, unlike Freshmarketer’s multiple channels.

    7.4 Free plan · paid from $9.60/mo (annual) Visit site
  6. 6

    Omnisend

    by Omnisend
    Free plan Web

    Email marketing with landing pages — Omnisend offers landing pages, a 500-subscriber limit and 6,000 monthly sends, while Freshmarketer adds journeys, lead scoring and more channels.

    7.0 Free plan · paid from $16/mo Visit site
  7. 7

    Twilio Segment

    by Twilio Segment
    Free plan AndroidAPIiPhone+1

    Customer data integration and governance — Twilio Segment focuses on customer data infrastructure, offering 700+ integrations on Free and governance on Business rather than Freshmarketer’s campaign automation.

    7.3 Free plan · paid from $120/mo · 14-day trial Visit site
  8. 8

    HubSpot Marketing Hub

    by HubSpot Marketing Hub
    Free plan AndroidAPIiPhone+1
    7.7 Free plan · 14-day trial Visit site
  9. 9

    GetResponse

    by GetResponse
    Free plan AndroidAPIiPhone+1
    7.6 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
  10. 10

    Odoo Marketing Automation

    by Odoo Marketing Automation
    Free plan WebiPhoneAndroid
    7.5 Free plan Visit site
  11. 11

    E-goi

    by E-goi
    Free plan AndroidAPIExtension+2
    7.5 Free plan · paid from $11.75/mo · 14-day trial Visit site
  12. 12

    Aritic PinPoint

    by Aritic PinPoint
    Free plan AndroidAPIExtension+2
    7.4 Free plan · paid from $59/mo · 30-day trial Visit site
  13. 13

    Intempt Marketing

    Free plan AndroidAPIiPhone+3
    7.2 Free plan · paid from $19.20/user/mo (annual) Visit site
  14. 14

    Systeme.io

    by Systeme.io
    Free plan APIWeb
    7.1 Free plan · paid from $17/mo Visit site
  15. 15

    Dittofeed

    Free plan APISelf-hostedWeb
    7.1 Free plan · 14-day trial Visit site
  16. 16

    PushAd Marketing Automation

    by PushAd Marketing Automation
    Free plan AndroidAPIiPhone+1
    7.1 Free plan Visit site
  17. 17

    BenchmarkONE

    Free plan AndroidAPIiPhone+1
    7.1 Free plan Visit site
  18. 18

    Zixflow

    Free plan WebiPhoneAndroid
    7.0 Free plan · paid from $39/mo (annual) · 7-day trial Visit site
  19. 19

    Brevo Conversations

    by Brevo Conversations
    Free plan AndroidAPIiPhone+1
    7.0 Free plan · paid from $15/user/mo Visit site
  20. 20

    Togile CRM

    by Togile CRM
    Free plan AndroidAPIiPhone+1
    7.0 Free plan · paid from ₹36,000/yr · 14-day trial Visit site
  21. 21

    EngageBay

    by EngageBay
    Free plan Web
    6.9 Free plan · paid from $11.04/user/mo Visit site
  22. 22

    Flashy

    Free plan APIWeb
    6.9 7-day trial Visit site
  23. 23

    VBOUT

    by VBOUT
    Free plan APIWeb
    6.9 Free plan · 14-day trial Visit site
  24. 24

    Qorus

    by Qorus
    Free plan AndroidiPhoneWeb
    6.9 Free plan Visit site
  25. 25

    FireDrum Email Marketing

    by FireDrum Email Marketing
    Free plan Web
    6.7 Free plan · paid from $10/mo Visit site

Readers may look elsewhere if those audience and send allowances are too small, or if annual billing for the starting paid plan is a drawback. Freshmarketer runs on the web and through an API, and its 21-day trial ends with account suspension if no plan is chosen. Compare alternatives by their audience limits, channels, integrations and platform options. Some focus more tightly on email, while others emphasize open-source automation or customer data and cross-channel journeys; price and the tools a team needs should guide the choice.

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