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BenchmarkONE

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What BenchmarkONE is

BenchmarkONE combines CRM and marketing automation for small businesses and marketing agencies. It offers a visual sales pipeline, email synchronization, personalized email marketing, targeted follow-up automation, and website tracking that can trigger hot-lead alerts. The Lite plan costs nothing, billed monthly, with unlimited users, 250 contacts, and 500 emails per month. The service runs through the web, and its mobile version uses a phone browser rather than an app-store application. AI features are listed. Zapier can connect other web apps, though Zapier may charge for integrations. BenchmarkONE was founded in 2012 and is headquartered in St. Louis, Missouri.

Who it suits

BenchmarkONE suits small and medium businesses, marketing agencies, and teams using email nurturing to support sales. It fits users who want CRM, pipeline visibility, and automation through web access.

What it does well

Free Lite plan costs nothing
Unlimited users on listed plans
Visual sales pipeline and marketing automation
Website tracking can trigger hot-lead alerts
Gmail and Outlook integration on Pro

What to know first

Lite is limited to 250 contacts
Lite includes 500 emails per month
No mobile app-store application

Plans

Plan	Billed and limits	Price
Pro	Unlimited users · 250 contacts · 500 emails/mo. · Full CRM · Deal pipeline · Gmail & Outlook integration · Mobile web app · User permissions	On request
Lite	Unlimited users · 250 contacts · 500 emails/mo. · Contact management · Email marketing · Marketing automation · Landing pages	On request
Agencies	Special pricing for qualifying agencies · Unlimited users · 250 contacts · 500 emails/mo. · Bundled accounts · Co-branding · Master template library · Partner certification	On request

As benchmarkone.com lists them, read 11 Oct 2026. The maker's own page has the final word.

Verdict

BenchmarkONE brings CRM, email marketing, and follow-up automation into one web service with a free Lite plan. Compare the listed contact and email limits with your audience, and note that mobile access is browser-based.

Facts from BenchmarkONE's own pages

Access controls: The pricing comparison lists user-level and team-level security for Pro and Agency plans. · benchmarkone.com, 11 Oct 2026
API security: The API documentation says SSL is required, API access uses an API key, and the account provides a log of requests. · help.benchmarkone.com, 11 Oct 2026
Audience: BenchmarkONE says it is for small and medium businesses, marketing agencies, and businesses where email nurturing helps drive sales. · benchmarkone.com, 11 Oct 2026
Automation: The product uses marketing automation for targeted follow-up, and its plans list marketing automation as a feature. · benchmarkone.com, 11 Oct 2026
Company history: The company says BenchmarkONE was founded in 2012 and headquartered in downtown St. Louis, Missouri. · benchmarkone.com, 11 Oct 2026
Email marketing: The platform supports personalized email marketing, and the Lite plan includes email marketing. · benchmarkone.com, 11 Oct 2026
Email sync: Yes · benchmarkone.com, 23 Sept 2026
Founded: 2012 · benchmarkone.com, 28 Sept 2026
Free plan: Yes · benchmarkone.com, 23 Sept 2026
Headquarters: St. Louis, Missouri, United States · benchmarkone.com, 28 Sept 2026
Integrations: The pricing page lists Gmail and Outlook integration for Pro and Agency plans. · benchmarkone.com, 11 Oct 2026
Lead tracking: The CRM product page says website tracking can show which pages contacts visit and trigger hot-lead alerts. · benchmarkone.com, 11 Oct 2026
Marketing automation: Yes · benchmarkone.com, 23 Sept 2026
Mobile: BenchmarkONE says its mobile version runs in a phone browser and is not available in the app store. · help.benchmarkone.com, 11 Oct 2026
Open source: No · benchmarkone.com, 23 Sept 2026
Other integrations: BenchmarkONE’s help page describes connecting other web apps through Zapier and notes that Zapier may charge for integrations. · help.benchmarkone.com, 11 Oct 2026
Plan limits: The pricing page lists 250 contacts and 500 emails per month for Lite, Pro, and Agency. · benchmarkone.com, 11 Oct 2026
Product: BenchmarkONE describes itself as sales and marketing software for small businesses and marketing agencies, combining CRM and marketing automation. · benchmarkone.com, 11 Oct 2026
Visual sales pipeline: Yes · benchmarkone.com, 23 Sept 2026
Sales tools: Pro and Agency include a deal pipeline, while Lite does not list one among its plan features. · benchmarkone.com, 11 Oct 2026
Support: The pricing page lists online knowledgebase and email support with Lite, and phone support and live training with Pro and Agency onboarding packages. · benchmarkone.com, 11 Oct 2026