Omniconvert Explore

Overview

Omniconvert Explore is an experimentation and conversion optimization platform aimed at ecommerce teams, especially D2C brands and omnichannel retailers. It is strongest for teams that need several testing methods and fine-grained audience targeting; its free entry point is generous in features, but the visitor ceiling is a material constraint.

Founded in 2013 and headquartered in Bucharest, Romania, Explore spans web and mobile use. Teams can build visually or in code, then use the API to bring experiment results and metadata into BI, reporting or custom applications. Browse Conversion Rate Optimization Software and A/B Testing Tools for related categories.

Key features

Explore supports A/B and A/B/n, multivariate, split-URL, stacked and server-side tests, as well as personalization and on-site surveys. Unlimited simultaneous A/B tests are useful when teams want concurrent experiments, though visitor volume—not test count—is the stated constraint on the free offer. Server-side testing and a mobile SDK make the platform relevant beyond visual changes to standard web pages.

Experiment creation can use a WYSIWYG visual editor, a code editor or the Chrome A/B Editor plugin. This gives marketers and developers different working options, but the broader toolkit is most useful when a team can make use of both visual and technical approaches.

More than 40 segmentation options include geography, device, operating system, referral source, cookies, UTM tags and custom JavaScript rules. That range supports targeted experiments, while custom JavaScript gives technically equipped teams another way to define audiences.

The reporting dashboard tracks conversion trends, revenue per visitor, chance-to-win and cumulative views in real time, and can export branded PDFs. The API exposes experiment results and metadata for downstream reporting. GA4 integration sends an Omniconvert event with Exp_Name and Exp_Var parameters, with client-side or server-side tracking; other integrations connect analytics, CRMs, ESPs and ecommerce platforms directly or through Zapier.

Omniconvert says every plan includes 24x7 support by phone, email or chat with a one-hour response time and a dedicated account manager. Its stated GDPR measures include HTTPS for sensitive pages, penetration tests, restricted server access, consent logging and audit logs. Service terms promise 99.9% uptime, excluding scheduled maintenance, force majeure and client-caused outages.

Pricing

The FREE plan costs nothing and provides full Explore access for experiments involving up to 50,000 website visitors. It is not time-based and requires no credit card, making it a practical way to use the full feature set before committing. There is no free trial, and the free plan's visitor limit still matters: when a monthly quota is exceeded, Omniconvert says it emails the customer and pauses running experiments until the next billing cycle or an upgrade.

Unlimited simultaneous A/B tests do not mean unlimited traffic. Teams with visitor volumes near or above 50,000 should plan around the quota and the resulting interruption, or consider an upgrade. Paid plans have custom pricing.

Platforms

Explore supports web and mobile, with Android and iOS among its stated platforms, alongside API access, an extension and self-hosted deployment. A mobile SDK is included, and the Chrome A/B Editor plugin provides a browser-based editing route.

Who it's for

Explore is a strong fit for ecommerce teams that want to run multiple experiment types, target audiences beyond broad traffic segments and connect results to existing analytics or reporting workflows. The full-featured free offer suits teams under its visitor ceiling. It is less suitable for businesses whose traffic regularly exceeds that cap unless they are prepared for custom-priced service and to avoid experiment pauses.

Pros and cons

Pros

• Full Explore access on a no-time-limit free offer makes it possible to use the platform's testing and targeting range without an initial paid commitment.
• Unlimited simultaneous A/B tests and multiple test formats support parallel experimentation across ecommerce experiences.
• More than 40 segmentation options, real-time reporting, branded PDF exports and an API cover targeting and measurement needs beyond test creation.
• Stated 24x7 support with a one-hour response time and a dedicated account manager is a notable service commitment across plans.

Cons

• The free offer's 50,000-visitor ceiling can halt running experiments when exceeded, making traffic monitoring important even when test capacity is ample.
• Paid plans use custom pricing, so teams cannot compare a published upgrade price against their likely traffic needs.
• The breadth of technical options, including code editing and custom JavaScript rules, may be more than a team seeking only basic visual tests needs.

Alternatives

Freshsales is a freemium alternative with a free plan for up to three users, and may suit teams whose immediate constraint is user count rather than ecommerce experimentation breadth.

Personyze has a free plan capped at 5k pageviews, one domain, three active campaigns and eight AI tasks a month; it is worth considering when those limits fit the intended campaign scope.

Zoho PageSense offers a Forever Free plan for 5,000 monthly tracked users, one project, one-month data retention and five goals, a narrower free starting point for teams whose tracked-user needs fit that cap.

ConvertFlow offers five free funnel campaigns, with integrations requiring a paid plan, so it may suit teams focused on funnel campaigns rather than Explore's broader experimentation set.

FigPii has a free tester plan for 15,000 visitors a month with unlimited A/B tests, users, heatmaps, recordings and polls, making it a relevant option for teams that want those research tools within a lower visitor cap.

OptiMonk provides a free plan with 10,000 pageviews per month, 1,000 AI credits per month and one domain; it is an alternative for teams whose requirements fit those allowances.

Webflow CMS has a free Starter plan for exploring and experimenting with Webflow, including limited CMS, two static pages, 1 GB bandwidth and 50 form submissions.

Croct offers a forever-free plan with up to 10k monthly active users, three content slots, one experience or experiment, a one-day profile explorer, content personalization and A/B testing.

Verdict

Choose Omniconvert Explore if your ecommerce team needs varied testing methods, substantial audience segmentation and connected reporting, and can keep free-plan traffic within 50,000 visitors or budget for custom pricing. Look elsewhere if you need predictable published paid pricing or cannot risk experiments pausing after a visitor-quota overrun.