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Best Customer Analytics Software in 2026

Customer analytics software helps you connect product use with customer outcomes. Compare cohort analysis and retention analysis to see how each option can examine behavior over time, and consider revenue analytics for business results. Data sources and export capabilities matter when you assess how information gets into and out of a product. PostHog, Fullstory, and Pendo Analytics are among the entries to consider. The comparison also covers whether a free plan is available, paid-from pricing, and tracked-user limits, giving you cost and scale details alongside analytical capabilities. Think about the questions you need to answer, the data you work with, and how many users you expect to track.

25 apps
Research read 23 Sept 2026
How the order is worked out

1

Countly
by Countly
Free plan Open source AndroidAPIiPhone+3

Countly combines event, funnel, ecommerce, and API analytics in paid plans. Review the hosting model, pricing, and included controls before choosing Flex or Enterprise.

9.1 From $175/mo · 14-day trial Visit site
2

Amplitude
by Amplitude
Free plan AndroidAPIExtension+3

Choose Amplitude if your team needs event tracking, conversion funnels, and session recordings, with a free plan available for up to 2M monthly events.

7.6 Free plan · paid from $0/mo Visit site
3

Contentsquare
by Contentsquare
Free plan AndroidAPIExtension+2

7.5 Free plan · 15-day trial Visit site
4

Fullstory

Free plan AndroidAPIExtension+2

Fullstory combines behavioral analysis, session replay, and privacy controls across web and mobile. The free plan and trial have defined session, seat, and retention limits to consider.

7.4 Free plan · 14-day trial Visit site
5

Heap
by Heap
Free plan AndroidAPIiPhone+2

7.3 Free plan Visit site
6

Kometrics

Free plan APIiPhoneWeb

Kometrics combines billing imports, subscription metrics, and exploration tools in one workspace.

7.1 Free plan · paid from $15/mo (annual) Visit site
7

Mixpanel
by Mixpanel
Free plan AndroidAPIExtension+2

Choose Mixpanel if you need event tracking, funnels, session recordings, or ecommerce analytics with unlimited data retention.

7.1 Free plan · paid from $120/mo (annual) Visit site
8

Pendo Analytics

Free plan AndroidAPIExtension+3

7.1 Free plan · 30-day trial Visit site
9

PostHog
by PostHog
Free plan AndroidAPIiPhone+5

PostHog combines analytics, session replay, feature management, and data movement in one product suite.

7.1 Free plan Visit site
10

KISSmetrics
by KISSmetrics
Free plan API

Choose KISSmetrics if event, funnel, or ecommerce tracking and API access match your needs. The free plan has a stated event and seat allowance, while Growth starts from 500k events.

6.8 Free plan · paid from $79/mo (annual) Visit site
11

ProfitWell Metrics

Free plan APIWeb

6.7 Free plan Visit site
12

Adobe Analytics
by Adobe Analytics
Free trial AndroidAPIExtension+2

Adobe Analytics combines broad data collection with detailed journey analysis, governance, and developer access.

6.6 Pricing on request Visit site
13

ChartMogul

Free plan Web

ChartMogul combines revenue analysis, customizable forecasts, and multi-source data connections.

6.3 Free plan · paid from $1,188/yr · 14-day trial Visit site
14

Gainsight PX

Free trial AndroidAPIiPhone+2

Choose Gainsight PX if your team needs product analytics, user guidance, and targeted feedback in one product.

6.3 Pricing on request Visit site
15

Baremetrics

Free trial APIWeb

Baremetrics combines subscription metrics and forecasting with separate cancellation and failed-payment tools. Check the plan’s integration allowance and add-on costs before selecting a tier.

6.2 From $75/mo · 14-day trial Visit site
16

LogRocket
by LogRocket
Free trial AndroidAPIiPhone+2

Choose LogRocket if your team needs session replay paired with analytics, error monitoring, and performance data.

6.1 14-day trial Visit site
17

Dor

Paid AndroidAPIiPhone+1

Retailers looking for store-level foot-traffic, conversion, and revenue analytics should consider Dor, especially if they want data connections and unlimited user seats.

5.9 From $135/mo (annual) Visit site
18

Mitzu

Free trial APISelf-hostedWeb

Mitzu offers warehouse-based product analytics with plain-language questions, inspectable SQL, and monitoring alerts.

5.9 From $134/mo (annual) · 14-day trial Visit site
19

Glassbox
by Glassbox
Paid AndroidAPIiPhone+2

Glassbox combines session review and rage-click detection across web and mobile platforms. Plan allowances and replay retention are specified, but prices are available only on request.

5.8 Pricing on request Visit site
20

Userpilot

Free trial AndroidAPIExtension+2

Choose Userpilot if your team wants no-code in-app guidance paired with product analytics, surveys, and session replay. It also covers native mobile engagement and a broad set of integrations.

5.8 From $299/mo · 14-day trial Visit site
21

Usermaven

Free trial APISelf-hostedWeb

Usermaven brings attribution and analytics together with tracking, journey analysis, and AI-connected data access.

5.7 From $84/mo · 14-day trial Visit site
22

Quantum Metric
by Quantum Metric
Paid AndroidAPIExtension+2

Choose Quantum Metric if an enterprise needs session replay, broad analytics, and tools to investigate experience friction across digital properties.

5.4 Pricing on request Visit site
23

UserInsight

Paid APIWeb

UserInsight organizes product and customer signals into linked findings for teams working on retention and product decisions.

5.1 From $199/mo (annual) Visit site
24

Adobe Marketing Campaign Analytics (formerly Adobe Mix Modeler)

Paid Web

5.0 Pricing on request Visit site
25

HAM

Paid Web

Choose HAM if your subscription business needs real-time retention and cohort analysis, flexible dashboards, or visibility into customer history through a platform migration.

5.0 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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