Best Customer Analytics Software in 2026
Updated
In short: PostHog is ranked #1 of 24 as of 4 October 2026, ahead of Fullstory and Pendo Analytics. The best-ranked option with a free plan is Fullstory. The lowest first paid tier on this page is Kometrics at $15/mo.
Customer analytics software helps you connect product use with customer outcomes. Compare cohort analysis and retention analysis to see how each option can examine behavior over time, and consider revenue analytics for business results. Data sources and export capabilities matter when you assess how information gets into and out of a product. PostHog, Fullstory, and Pendo Analytics are among the entries to consider. The comparison also covers whether a free plan is available, paid-from pricing, and tracked-user limits, giving you cost and scale details alongside analytical capabilities. Think about the questions you need to answer, the data you work with, and how many users you expect to track.
24 customer analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
11 of the 24 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | PostHogWeb · Windows · Mac · Linux · Android · iPhone · Self-hosted · API | Three bars | — | 6 of 6 | Free | 6.8 | |
| 2 | FullstoryWeb · Android · iPhone · API | Three bars | — | 3 of 6 | Free | 6.6 | |
| 3 | Pendo AnalyticsWeb · Android · iPhone · API | Three bars | — | 3 of 6 | Free | 6.6 | |
| 4 | KometricsWeb · iPhone · API | Two bars | — | 2 of 6 | $15/mo | 6.5 | |
| 5 | ProfitWell MetricsWeb · API | Two bars | — | 1 of 6 | Free | 6.4 | |
| 6 | AmplitudeAPI | Two bars | — | 0 of 6 | Free | 6.3 | |
| 7 | ContentsquareAPI | Two bars | — | 0 of 6 | Free | 6.3 | |
| 8 | HeapAPI | Two bars | — | 0 of 6 | Free | 6.3 | |
| 9 | MixpanelAPI | Two bars | — | 0 of 6 | $120/mo | 6.3 | |
| 10 | ChartMogulWeb | One bar | — | 1 of 6 | $99/mo | 6.2 | |
| 11 | KISSmetricsAPI | Two bars | — | 0 of 6 | $99/mo | 6.2 | |
| 12 | GlassboxWeb · Android · iPhone | Two bars | — | — | 3 of 6 | — | 5.4 |
| 13 | Gainsight PXWeb · Windows · Android · iPhone · API | Two bars | — | — | 4 of 6 | — | 5.2 |
| 14 | HAMWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 15 | LogRocketWeb · Android · iPhone | Two bars | — | — | 3 of 6 | — | 5.1 |
| 16 | UsermavenWeb · Self-hosted · API | One bar | — | — | 1 of 6 | $49/mo | 5.1 |
| 17 | UserpilotWeb · Android · iPhone · API · Extension | Two bars | — | — | 3 of 6 | $299/mo | 5.1 |
| 18 | BaremetricsWeb · API | One bar | — | — | 1 of 6 | $75/mo | 5.0 |
| 19 | DorWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.0 |
| 20 | Adobe Customer Journey AnalyticsNo platforms listed | One bar | — | — | 0 of 6 | — | 4.8 |
| 21 | CountlyAPI | One bar | — | — | 0 of 6 | $175/mo | 4.8 |
| 22 | Quantum MetricAPI | One bar | — | — | 0 of 6 | — | 4.8 |
| 23 | UserInsightWeb | No signal | — | — | 1 of 6 | — | 4.8 |
| 24 | MitzuWeb | No signal | — | — | 1 of 6 | — | 4.6 |
Compare all 24 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Data sources | Retention analysis |
|---|---|---|---|---|---|---|---|---|
| 1 | PostHog | 6.8 | Free plan | Free | Yes | — | — | — |
| 2 | Fullstory | 6.6 | Free plan | Free | Yes | — | — | — |
| 3 | Pendo Analytics | 6.6 | Free plan | Free | Yes | — | Web applications, mobile applications, install-script events, mobile SDK events, Salesforce, HubSpot, Segment, APIs and account or visitor metadata | Yes |
| 4 | Kometrics | 6.5 | Free plan | $15/mo | Yes | 15 /mo | Stripe, Paddle, Creem, Asaas | Yes |
| 5 | ProfitWell Metrics | 6.4 | Free plan | Free | Yes | — | Paddle Billing, Stripe Billing, Zuora, Maxio, Braintree Subscriptions, Recharge, Recurly, Chargebee; manual entry, Transactions API, and Google Sheets via Zapier | Yes |
| 6 | Amplitude | 6.3 | Free plan | Free | Yes | 0 /mo | — | — |
| 7 | Contentsquare | 6.3 | Free plan | Free | Yes | — | — | — |
| 8 | Heap | 6.3 | Free plan | Free | Yes | — | — | — |
| 9 | Mixpanel | 6.3 | Free plan | $120/mo | Yes | 120 /mo | — | — |
| 10 | ChartMogul | 6.2 | Free plan | $99/mo | Yes | — | — | — |
| 11 | KISSmetrics | 6.2 | Free plan | $99/mo | Yes | 79 /mo | — | — |
| 12 | Glassbox | 5.4 | No | — | — | — | — | — |
| 13 | Gainsight PX | 5.2 | No | — | No | — | — | — |
| 14 | HAM | 5.1 | No | — | — | — | — | — |
| 15 | LogRocket | 5.1 | No | — | No | — | — | — |
| 16 | Usermaven | 5.1 | No | $49/mo | No | 84 /mo | — | — |
| 17 | Userpilot | 5.1 | No | $299/mo | No | 299 /mo | — | — |
| 18 | Baremetrics | 5.0 | No | $75/mo | No | 75 /mo | — | — |
| 19 | Dor | 5.0 | No | — | No | 135 /mo | POS, ERP, staffing, e-commerce, reservations, marketing, weather, events, loyalty, CSV/SFTP, REST API | — |
| 20 | Adobe Customer Journey Analytics | 4.8 | No | — | No | — | — | — |
| 21 | Countly | 4.8 | No | $175/mo | No | 175 /mo | — | — |
| 22 | Quantum Metric | 4.8 | No | — | No | — | — | — |
| 23 | UserInsight | 4.8 | No | — | No | 199 /mo | Product usage analytics, product events, funnel steps, in-app feedback, surveys, support tickets, public reviews and session data | Yes |
| 24 | Mitzu | 4.6 | No | — | No | 134 /mo | — | — |
Is your app on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which customer analytics software is ranked first on Freedom251?
PostHog is ranked #1 of 24 with a score of 6.8. Fullstory is second and Pendo Analytics third.
How many of these have a free plan?
11 of the 24 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Kometrics has the lowest first paid tier we found: $15/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation.