Dor

What Dor is

Dor combines a battery-powered thermal counter with analytics software for retailers. Its dashboard organizes foot traffic, conversion rates, and revenue by store and date range, and lets users compare locations and periods. Dor’s Retail Intelligence layer provides AI-generated insight summaries and suggested next actions using connected information that can include POS, ERP, staffing, weather, and events. Other listed data sources include e-commerce, reservations, marketing, loyalty, CSV/SFTP, and REST API.

The sensor is designed for indoor standard doorways. Retailers install it themselves with peel-and-stick mounting; it runs on batteries and does not depend on the in-store network. Dor describes its thermal counts as anonymous and its sensor as GDPR compliant. The company says the system can connect data through direct integrations, API keys, secure CSV/SFTP uploads, or custom pipelines. Users can access and download cloud data, connect BI tools through API support, and manage unlimited users with role-based access. POS partners include Lightspeed, Shopify, Square, Heartland, and RICS; Toast is marked as coming soon.

Dor offers annual billing at $135/month and monthly billing at $150/month. Each plan includes unlimited user seats, web and mobile access, a one-click POS integration, hourly dashboard updates, a dedicated customer success manager, in-app chat, API and data export. Both also have a $300 one-time hardware cost. The listed platforms are Android, iOS, web, and API.

Who it suits

Dor suits retailers that want to track visits, conversion, and revenue across stores and dates, and use connected business data to inform staffing, marketing, or operational decisions. It also fits teams that need API access, data exports, or multiple user accounts with role-based access.

Limits

The sensor is designed for indoor standard doorways and may be top-mounted on door frames up to 8 ft wide and 12 ft tall. Its anonymous thermal counts do not provide demographic details such as age groups or gender.

Getting started

1. Visit getdor.com and choose annual billing at $135/month or monthly billing at $150/month.
2. Allow for the $300 one-time hardware cost.
3. Install the battery-operated sensor indoors with its peel-and-stick mount.
4. Connect POS and other data through a direct integration, API key, secure CSV/SFTP upload, or custom pipeline.
5. Use the web or mobile dashboard to review store and date-range results.

Verdict

Retailers looking for store-level foot-traffic, conversion, and revenue analytics should consider Dor, especially if they want data connections and unlimited user seats. Retailers that need age or gender demographics from the people counter should look elsewhere; Dor says its anonymous thermal counts do not provide those details.