Freedom251 › Web analytics tools
Countly
by Countly
What Countly is
Countly is a paid analytics product from Countly, founded in 2012 and headquartered in London, United Kingdom. It tracks events, conversion funnels, and ecommerce activity, and provides API access for working with analytics programmatically. The listed platform is API. Countly offers a 14-day trial but no free plan. Its Flex plan starts at $175 a month, billed monthly, with usage-based pricing, advanced analytics, managed private-cloud hosting, and a choice of hosting region. Flex can be canceled at any time. The Enterprise plan has no listed price and uses self-hosted deployment, with all capabilities included, enterprise-grade security and compliance, and an included SLA. Organizations can therefore choose between managed private-cloud hosting and self-hosting while using Countly’s event, funnel, ecommerce, and API capabilities.
Who it suits
Countly suits teams that need event, conversion-funnel, and ecommerce analytics with API access. It may fit organizations choosing managed private-cloud hosting or self-hosted deployment.
What it does well
- Tracks events, funnels, and ecommerce activity
- Provides API access
- Flex includes advanced analytics
- Managed private-cloud hosting in Flex
- 14-day trial available
What to know first
- No free plan
- Starts at $175 a month
- Listed platform is API
Limits
Countly has no free plan. The trial lasts 14 days, and Flex starts at $175 a month with usage-based pricing.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Flex | Starts at; pay monthly; cancel anytime · Advanced Analytics included · Managed private-cloud hosting · Usage-based pricing · Choose hosting region | $175 a month |
| Enterprise | Self-hosted deployment · All capabilities included · Enterprise-grade security and compliance · Included SLA | On request |
| Countly Lite | Free to use · Self-hosted · Core analytics and essential features · Non-commercial open-source license | Free |
| Countly Flex | Starts at; pay monthly; cancel anytime · Managed private cloud · Advanced Analytics included · Adaptivity and Intelligence are add-ons · Usage-based pricing · Choose hosting region | $175 a month |
| Countly Enterprise | Paid annually · Self-hosted · All capabilities included · Zero vendor access to data · Enterprise security and compliance · Included SLA · Dedicated onboarding and support | On request |
As countly.com lists them, read 20 Sept 2026. The maker's own page has the final word.
Getting started
- Open the Countly website
- Review the Flex and Enterprise plans
- Start the 14-day trial
- Choose managed private-cloud or self-hosted deployment
- Connect through the API
Verdict
Countly combines event, funnel, ecommerce, and API analytics in paid plans. Review the hosting model, pricing, and included controls before choosing Flex or Enterprise.
Questions
Does Countly have a free plan?
No. Countly uses a paid pricing model, and Flex starts at $175 a month.
Is a trial available?
Yes. Countly offers a 14-day trial.
What does Flex include?
Flex includes advanced analytics, managed private-cloud hosting, usage-based pricing, and a choice of hosting region. It is billed monthly and can be canceled anytime.
What does Enterprise include?
Enterprise includes self-hosted deployment, all capabilities, enterprise-grade security and compliance, and an included SLA.
Which platform does Countly list?
Countly lists API as its platform.
Facts from Countly's own pages
- Advanced analysis
- The Intelligence suite includes funnels, retention, flows, formulas, crash analysis, AI insights, database viewing and advanced segmentation. · countly.com, 15 Oct 2026
- Analytics coverage
- Countly collects data from mobile, desktop and web applications and visualizes application usage and end-user behavior. · support.countly.com, 15 Oct 2026
- API access
- Yes · countly.com, 20 Sept 2026
- API documentation
- The Enterprise API documentation includes authentication, API keys and tokens, SDK integration and plugin-specific references. · api.count.ly, 15 Oct 2026
- Company legal identity
- Countly Ltd is an England-and-Wales private company incorporated on 13 June 2013. · find-and-update.company-information.service.gov.uk, 15 Oct 2026
- Company ownership
- Countly describes itself as independent and bootstrapped, with no outside funding companies. · countly.com, 15 Oct 2026
- Company scale
- Countly says more than 17,000 apps use the platform, with over 3,000 servers and users in 126 countries. · countly.com, 15 Oct 2026
- Company size
- LinkedIn lists Countly as a privately held software-development company with 51–200 employees. · linkedin.com, 15 Oct 2026
- Compliance claims
- The pricing page lists GDPR, COPPA, CCPA, PDPL, HIPAA and BAA support as privacy and compliance capabilities. · countly.com, 15 Oct 2026
- Conversion funnels
- Yes · countly.com, 20 Sept 2026
- Dashboards and reporting
- The platform includes customizable dashboards, reports, alerts and notifications. · countly.com, 15 Oct 2026
- Docker installation
- Countly Lite has official Docker support in addition to its shell installation script. · github.com, 15 Oct 2026
- Documentation and support
- Countly provides setup guides, user guides, an SDK hub, API documentation, FAQs, Enterprise ticket support and a Discord community. · support.countly.com, 15 Oct 2026
- Ecommerce tracking
- Yes · countly.com, 20 Sept 2026
- Engagement tools
- Adaptivity features include push notifications, A/B testing, journeys, in-app messaging, surveys, hooks and remote configuration. · countly.com, 15 Oct 2026
- Event tracking
- Countly provides event tracking so teams can record user actions and analyze them. · countly.com, 15 Oct 2026
- Extensibility
- Countly uses a plugin architecture that allows existing plugins to be modified or new capabilities to be created. · github.com, 15 Oct 2026
- Founded
- 2012 · countly.com, 28 Sept 2026
- Free plan
- No · countly.com, 20 Sept 2026
- Headquarters
- LinkedIn lists London, England as Countly headquarters, with the primary location at 1 Bow Churchyard, London EC4M 9DQ. · linkedin.com, 15 Oct 2026
- Installation requirements
- The official installer assumes a fresh Ubuntu, CentOS or RHEL Linux server with ports 80 and 443 available for incoming traffic. · github.com, 15 Oct 2026
- Integrations
- GetApp lists Adjust as a Countly integration, while TrustRadius lists MongoDB. · getapp.com, 15 Oct 2026
- License
- Countly Lite is released under AGPLv3 with a modified Section 7; modifications must be published under the same license. · support.countly.com, 15 Oct 2026
- Limit: G2 users
- G2 reviewers report missing features, no automatic event capture, limited customization and dashboard or web-interface weaknesses. · g2.com, 15 Oct 2026
Where Countly stands on Freedom251
- Web analytics tools#1 of 142
- Web And Mobile Analytics Software#1 of 28
- Funnel Analytics#1 of 27
- Behavior Analytics#1 of 25
- Customer Analytics Software#1 of 25
- Product Analytics Tools#2 of 45
- Mobile App Analytics Software#3 of 37
- Game Crash Reporting Software#3 of 26