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Best Funnel Analytics in 2026

Funnel analytics tools help you map and review conversion steps for websites, apps, APIs, and other digital journeys. This list includes services that run on the web, API, Android, iOS, as self-hosted software, or as browser extensions.

  1. 1

    Countly

    by Countly
    Free plan Open source AndroidAPIiPhone+3

    Countly combines event, funnel, ecommerce, and API analytics in paid plans. Review the hosting model, pricing, and included controls before choosing Flex or Enterprise.

    9.2 From $175/mo · 14-day trial Visit site
  2. 2

    Amplitude

    by Amplitude
    Free plan AndroidAPIExtension+3

    Choose Amplitude if your team needs event tracking, conversion funnels, and session recordings, with a free plan available for up to 2M monthly events.

    7.6 Free plan · paid from $0/mo Visit site
  3. 3

    Contentsquare

    by Contentsquare
    Free plan AndroidAPIExtension+2
    7.6 Free plan · 15-day trial Visit site
  4. 4

    Fullstory

    Free plan AndroidAPIExtension+2

    Fullstory combines behavioral analysis, session replay, and privacy controls across web and mobile. The free plan and trial have defined session, seat, and retention limits to consider.

    7.5 Free plan · 14-day trial Visit site
  5. 5

    Falorb

    Free plan APISelf-hostedWeb

    Falorb focuses on cross-property analytics for portfolios, with broad reports, identity resolution, and developer integrations.

    7.4 Free plan Visit site
  6. 6

    Heap

    by Heap
    Free plan AndroidAPIiPhone+2
    7.4 Free plan Visit site
  7. 7

    HUAWEI Analytics Kit

    Free plan AndroidiPhoneMac+1

    Analytics Kit combines event analysis, audience tools, and reports in a free plan. Teams should note that session replay is not included.

    7.3 Free plan Visit site
  8. 8

    Mixpanel

    by Mixpanel
    Free plan AndroidAPIExtension+2

    Choose Mixpanel if you need event tracking, funnels, session recordings, or ecommerce analytics with unlimited data retention.

    7.2 Free plan · paid from $120/mo (annual) Visit site
  9. 9

    Pendo Analytics

    Free plan AndroidAPIExtension+3
    7.2 Free plan · 30-day trial Visit site
  10. 10

    PostHog

    by PostHog
    Free plan AndroidAPIiPhone+5

    PostHog combines analytics, session replay, feature management, and data movement in one product suite.

    7.1 Free plan Visit site
  11. 11

    Pug

    Free plan AndroidAPIiPhone+2

    Choose Pug if you want product analytics with funnels, retention, segmentation, and person-level activity, alongside the option to self-host.

    7.1 Free plan Visit site
  12. 12

    Smartlook

    by Smartlook
    Free plan AndroidAPIiPhone+1

    Smartlook offers recordings and event analytics across web and mobile, with funnels, heatmaps, and crash reports. Its scheduled wind-down and support dates should factor into any decision to use it.

    7.1 Free plan · pricing on request Visit site
  13. 13

    Google Analytics

    Free plan API

    Choose Google Analytics for free measurement across websites and apps, with reporting, funnel exploration, and Google integrations.

    7.0 Free plan Visit site
  14. 14

    Matomo

    by Matomo
    Free plan APISelf-hosted

    Matomo combines web analytics features with Cloud and self-hosted deployment options. Its free Community plan has unlimited users and hits, while Cloud plans start at €230/mo (annual).

    6.9 Free plan · paid from €230/mo (annual) · 21-day trial Visit site
  15. 15

    UXCam

    Free plan AndroidAPIiPhone+1

    UXCam combines several forms of product behavior analysis with privacy controls, integrations and mobile framework support.

    6.9 Free plan · 14-day trial Visit site
  16. 16

    KISSmetrics

    by KISSmetrics
    Free plan API

    Choose KISSmetrics if event, funnel, or ecommerce tracking and API access match your needs. The free plan has a stated event and seat allowance, while Growth starts from 500k events.

    6.8 Free plan · paid from $79/mo (annual) Visit site
  17. 17

    stratif.io

    Free plan APILinuxMac+2

    stratif.io provides warehouse-based analytics with transparent SQL and self-hosting options across several platforms.

    6.7 Open source Visit site
  18. 18

    Adobe Analytics

    by Adobe Analytics
    Free trial AndroidAPIExtension+2

    Adobe Analytics combines broad data collection with detailed journey analysis, governance, and developer access.

    6.6 Pricing on request Visit site
  19. 19

    Adobe Customer Journey Analytics

    Free trial APIMacWeb+1

    Choose Adobe Customer Journey Analytics if your enterprise team needs to analyze customer data across channels, devices, and time, with unified profiles and attribution tools.

    6.6 Pricing on request Visit site
  20. 20

    Firebase Analytics

    Free plan AndroidiPhoneWeb

    Firebase Analytics covers core product analytics, including retention, funnels, revenue, and crash insights, at no listed cost. Choose it when those reports matter more than session replay.

    6.5 Free plan Visit site
  21. 21

    Intempt Analytics

    Free plan AndroidiPhoneLinux+3
    6.2 Free plan · paid from $24/user/mo Visit site
  22. 22

    Heatmap

    Free trial APIExtensionWeb

    Heatmap combines behavior analysis with revenue attribution, rather than showing interactions alone. Its paid plans, revenue-based limits, and Scale-only MCP/API access are key buying considerations.

    6.1 From $199/mo · 14-day trial Visit site
  23. 23

    Userpilot

    Free trial AndroidAPIExtension+2

    Choose Userpilot if your team wants no-code in-app guidance paired with product analytics, surveys, and session replay. It also covers native mobile engagement and a broad set of integrations.

    5.9 From $299/mo · 14-day trial Visit site
  24. 24

    Piwik PRO Consent Manager

    by Piwik PRO Consent Manager
    Free trial APIWeb

    Piwik PRO Consent Manager combines consent controls, tag coordination, cookie scanning and data-request handling.

    5.7 From €36/mo · 30-day trial Visit site
  25. 25

    Teclaz

    Free plan Web
    5.4 Free plan · paid from $19.99/mo Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare funnel type, funnels per project, data retention, identity resolution, data export, and deployment. Check whether a free plan or trial fits your needs, and review the licence when open-source code matters.

Questions

Do funnel analytics tools have free plans?

Yes. A free plan is offered by tools in this category, while other products are paid or provide pricing on request. Check the plan terms before choosing.

Can I try a paid funnel analytics tool before paying?

A free trial is available from tools in this category. Listed examples include 14-day trials for Datadog Product Analytics and Heatmap.

Which platforms can these tools support?

Platforms represented in this category include web, API, Android, iOS, self-hosted deployments, and browser extensions.

What should I compare besides price?

Compare funnel type, funnels per project, data retention, identity resolution, data export, and deployment.

Are open-source funnel analytics tools available?

Open-source code is offered by tools in this category. Check the licence before reading, changing, or distributing the code.

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