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Best Web And Mobile Analytics Software in 2026

This category covers software for tracking activity across websites and mobile applications. This list is for people comparing tools by cost, platform support, and analytics functions.

  1. 1

    Countly

    by Countly
    Free plan Open source AndroidAPIiPhone+3

    Countly combines event, funnel, ecommerce, and API analytics in paid plans. Review the hosting model, pricing, and included controls before choosing Flex or Enterprise.

    9.2 From $175/mo · 14-day trial Visit site
  2. 2

    Amplitude

    by Amplitude
    Free plan AndroidAPIExtension+3

    Choose Amplitude if your team needs event tracking, conversion funnels, and session recordings, with a free plan available for up to 2M monthly events.

    7.7 Free plan · paid from $0/mo Visit site
  3. 3

    Clicky

    Free plan AndroidAPIExtension+2

    Clicky combines event, funnel, and ecommerce tracking with plans defined by website and daily page-view limits. The free tier is limited to one website, and session recordings are not included.

    7.6 Free plan · paid from $9.99/mo · 21-day trial Visit site
  4. 4

    Contentsquare

    by Contentsquare
    Free plan AndroidAPIExtension+2
    7.6 Free plan · 15-day trial Visit site
  5. 5

    Fullstory

    Free plan AndroidAPIExtension+2

    Fullstory combines behavioral analysis, session replay, and privacy controls across web and mobile. The free plan and trial have defined session, seat, and retention limits to consider.

    7.5 Free plan · 14-day trial Visit site
  6. 6

    Cloudflare Web Analytics

    Free plan APIWeb

    Cloudflare Web Analytics provides website usage and performance views with stated limits that vary by proxy setup and plan.

    7.3 Free plan Visit site
  7. 7

    GoatCounter

    by GoatCounter
    Free plan APISelf-hostedWeb

    GoatCounter focuses on straightforward, privacy-respecting web statistics with hosted and self-hosted routes.

    7.3 Free plan Visit site
  8. 8

    Heap

    by Heap
    Free plan AndroidAPIiPhone+2
    7.3 Free plan Visit site
  9. 9

    Mixpanel

    by Mixpanel
    Free plan AndroidAPIExtension+2

    Choose Mixpanel if you need event tracking, funnels, session recordings, or ecommerce analytics with unlimited data retention.

    7.3 Free plan · paid from $120/mo (annual) Visit site
  10. 10

    Open Web Analytics

    Free plan APILinuxSelf-hosted+2

    OWA offers broad tracking and reporting features for a self-hosted setup. Its server and database requirements make hosting part of the implementation.

    7.2 Free plan Visit site
  11. 11

    Microsoft Clarity

    Free plan AndroidExtensioniPhone

    Clarity offers a broad set of behavior analytics features without traffic limits or a listed charge. Its 30-day recording retention is worth factoring into how teams review session data.

    7.1 Free plan Visit site
  12. 12

    PostHog

    by PostHog
    Free plan AndroidAPIiPhone+5

    PostHog combines analytics, session replay, feature management, and data movement in one product suite.

    7.1 Free plan Visit site
  13. 13

    Simple Analytics

    by Simple Analytics
    Free plan APIExtensioniPhone+2

    Choose Simple Analytics if its event tracking, conversion funnels and API access fit your needs, and the Free plan’s website, user and history allowances are sufficient.

    7.1 Free plan · 14-day trial Visit site
  14. 14

    Matomo

    by Matomo
    Free plan APISelf-hosted

    Matomo combines web analytics features with Cloud and self-hosted deployment options. Its free Community plan has unlimited users and hits, while Cloud plans start at €230/mo (annual).

    7.0 Free plan · paid from €230/mo (annual) · 21-day trial Visit site
  15. 15

    Smartlook

    by Smartlook
    Free plan AndroidAPIiPhone+1

    Smartlook offers recordings and event analytics across web and mobile, with funnels, heatmaps, and crash reports. Its scheduled wind-down and support dates should factor into any decision to use it.

    7.0 Free plan · pricing on request Visit site
  16. 16

    Statsig

    Free plan AndroidAPIExtension+3

    Statsig combines testing, release controls, and product analytics in one platform, with a free Developer plan and Pro at $150 a month.

    7.0 Free plan · paid from $150/mo Visit site
  17. 17

    Umami

    by Umami
    Free plan APILinuxSelf-hosted+1

    Umami covers traffic, campaign, conversion, and retention reporting, with cloud and self-hosted options. Review event allowances and plan placement for replays and heatmaps when selecting a setup.

    7.0 Free plan · 14-day trial Visit site
  18. 18

    UXCam

    Free plan AndroidAPIiPhone+1

    UXCam combines several forms of product behavior analysis with privacy controls, integrations and mobile framework support.

    7.0 Free plan · 14-day trial Visit site
  19. 19

    Google Analytics

    Free plan API

    Choose Google Analytics for free measurement across websites and apps, with reporting, funnel exploration, and Google integrations.

    6.9 Free plan Visit site
  20. 20

    Zoho Apptics

    Free plan AndroidAPIiPhone+4

    Choose Zoho Apptics if you want app analytics alongside crash reporting, engagement tools, and multiple SDK options, with a free plan to start.

    6.9 Free plan Visit site
  21. 21

    Adobe Analytics

    by Adobe Analytics
    Free trial AndroidAPIExtension+2

    Adobe Analytics combines broad data collection with detailed journey analysis, governance, and developer access.

    6.6 Pricing on request Visit site
  22. 22

    Firebase Analytics

    Free plan AndroidiPhoneWeb

    Firebase Analytics covers core product analytics, including retention, funnels, revenue, and crash insights, at no listed cost. Choose it when those reports matter more than session replay.

    6.5 Free plan Visit site
  23. 23

    Glassbox

    by Glassbox
    Paid AndroidAPIiPhone+2

    Glassbox combines session review and rage-click detection across web and mobile platforms. Plan allowances and replay retention are specified, but prices are available only on request.

    5.8 Pricing on request Visit site
  24. 24

    Fathom Analytics

    by Fathom Analytics
    Paid API

    Fathom Analytics offers API-based tracking with unlimited retention and plans scaled by monthly page views.

    5.5 From $15/mo · 7-day trial Visit site
  25. 25

    Pirsch Analytics

    by Pirsch Analytics
    Paid API

    Pirsch Analytics offers core event, funnel, and ecommerce measurement with long-term retention and API access. Review page-view and website limits when selecting between Standard and Plus.

    5.1 From $6/mo · 30-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Review free-plan availability, entry-level paid prices, and trial periods before choosing. When source-code access is important, confirm whether the licence permits open-source use. Consider coverage for web and mobile, session replay, funnels, retention periods, deployment methods, and supported platforms.

Questions

Can web and mobile analytics software be free?

Yes. Listed tools include free plans or free pricing. Check the plan terms and any paid starting price before choosing.

Can I try a paid analytics tool before paying?

A free trial may be available for a paid analytics tool. Trial length and terms vary, so review the listing for the tool you are considering.

Are mobile app analytics included?

Mobile-app analytics is one of the fields compared here. Confirm that a tool supports the iOS or Android apps you need to measure.

What is session replay used for?

Session replay lets you review recorded user sessions when a tool provides that feature. Compare its availability with your privacy and analysis requirements.

Can I self-host an analytics tool?

Self-hosted deployment is one of the platforms covered by this list. Check the tool's deployment options and licence before selecting it.

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