Free and open first

Best Web And Mobile Analytics Software in 2026

28 apps
Research read 7 Oct 2026
How the order is worked out

1

Countly
by Countly
Free plan Open source AndroidAPIiPhone+3

Countly combines event, funnel, ecommerce, and API analytics in paid plans. Review the hosting model, pricing, and included controls before choosing Flex or Enterprise.

9.2 From $175/mo · 14-day trial Visit site
2

Amplitude
by Amplitude
Free plan AndroidAPIExtension+3

Choose Amplitude if your team needs event tracking, conversion funnels, and session recordings, with a free plan available for up to 2M monthly events.

7.7 Free plan · paid from $0/mo Visit site
3

Clicky

Free plan AndroidAPIExtension+2

Clicky combines event, funnel, and ecommerce tracking with plans defined by website and daily page-view limits. The free tier is limited to one website, and session recordings are not included.

7.6 Free plan · paid from $9.99/mo · 21-day trial Visit site
4

Contentsquare
by Contentsquare
Free plan AndroidAPIExtension+2

7.6 Free plan · 15-day trial Visit site
5

Fullstory

Free plan AndroidAPIExtension+2

Fullstory combines behavioral analysis, session replay, and privacy controls across web and mobile. The free plan and trial have defined session, seat, and retention limits to consider.

7.5 Free plan · 14-day trial Visit site
6

Cloudflare Web Analytics

Free plan APIWeb

Cloudflare Web Analytics provides website usage and performance views with stated limits that vary by proxy setup and plan.

7.3 Free plan Visit site
7

GoatCounter
by GoatCounter
Free plan APISelf-hostedWeb

GoatCounter focuses on straightforward, privacy-respecting web statistics with hosted and self-hosted routes.

7.3 Free plan Visit site
8

Heap
by Heap
Free plan AndroidAPIiPhone+2

7.3 Free plan Visit site
9

Mixpanel
by Mixpanel
Free plan AndroidAPIExtension+2

Choose Mixpanel if you need event tracking, funnels, session recordings, or ecommerce analytics with unlimited data retention.

7.3 Free plan · paid from $120/mo (annual) Visit site
10

Open Web Analytics

Free plan APILinuxSelf-hosted+2

OWA offers broad tracking and reporting features for a self-hosted setup. Its server and database requirements make hosting part of the implementation.

7.2 Free plan Visit site
11

Microsoft Clarity

Free plan AndroidExtensioniPhone

Clarity offers a broad set of behavior analytics features without traffic limits or a listed charge. Its 30-day recording retention is worth factoring into how teams review session data.

7.1 Free plan Visit site
12

PostHog
by PostHog
Free plan AndroidAPIiPhone+5

PostHog combines analytics, session replay, feature management, and data movement in one product suite.

7.1 Free plan Visit site
13

Simple Analytics
by Simple Analytics
Free plan APIExtensioniPhone+2

Choose Simple Analytics if its event tracking, conversion funnels and API access fit your needs, and the Free plan’s website, user and history allowances are sufficient.

7.1 Free plan · 14-day trial Visit site
14

Matomo
by Matomo
Free plan APISelf-hosted

Matomo combines web analytics features with Cloud and self-hosted deployment options. Its free Community plan has unlimited users and hits, while Cloud plans start at €230/mo (annual).

7.0 Free plan · paid from €230/mo (annual) · 21-day trial Visit site
15

Smartlook
by Smartlook
Free plan AndroidAPIiPhone+1

Smartlook offers recordings and event analytics across web and mobile, with funnels, heatmaps, and crash reports. Its scheduled wind-down and support dates should factor into any decision to use it.

7.0 Free plan · pricing on request Visit site
16

Statsig

Free plan AndroidAPIExtension+3

Statsig combines testing, release controls, and product analytics in one platform, with a free Developer plan and Pro at $150 a month.

7.0 Free plan · paid from $150/mo Visit site
17

Umami
by Umami
Free plan APILinuxSelf-hosted+1

Umami covers traffic, campaign, conversion, and retention reporting, with cloud and self-hosted options. Review event allowances and plan placement for replays and heatmaps when selecting a setup.

7.0 Free plan · 14-day trial Visit site
18

UXCam

Free plan AndroidAPIiPhone+1

UXCam combines several forms of product behavior analysis with privacy controls, integrations and mobile framework support.

7.0 Free plan · 14-day trial Visit site
19

Google Analytics

Free plan API

Choose Google Analytics for free measurement across websites and apps, with reporting, funnel exploration, and Google integrations.

6.9 Free plan Visit site
20

Zoho Apptics

Free plan AndroidAPIiPhone+4

Choose Zoho Apptics if you want app analytics alongside crash reporting, engagement tools, and multiple SDK options, with a free plan to start.

6.9 Free plan Visit site
21

Adobe Analytics
by Adobe Analytics
Free trial AndroidAPIExtension+2

Adobe Analytics combines broad data collection with detailed journey analysis, governance, and developer access.

6.6 Pricing on request Visit site
22

Firebase Analytics

Free plan AndroidiPhoneWeb

Firebase Analytics covers core product analytics, including retention, funnels, revenue, and crash insights, at no listed cost. Choose it when those reports matter more than session replay.

6.5 Free plan Visit site
23

Glassbox
by Glassbox
Paid AndroidAPIiPhone+2

Glassbox combines session review and rage-click detection across web and mobile platforms. Plan allowances and replay retention are specified, but prices are available only on request.

5.8 Pricing on request Visit site
24

Fathom Analytics
by Fathom Analytics
Paid API

Fathom Analytics offers API-based tracking with unlimited retention and plans scaled by monthly page views.

5.5 From $15/mo · 7-day trial Visit site
25

Pirsch Analytics
by Pirsch Analytics
Paid API

Pirsch Analytics offers core event, funnel, and ecommerce measurement with long-term retention and API access. Review page-view and website limits when selecting between Standard and Plus.

5.1 From $6/mo · 30-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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