Freedom251 › Web analytics tools
Google Analytics
What Google Analytics is
Google Analytics measures customer interactions across websites and apps throughout the customer lifecycle. It brings together cross-device and cross-platform data, with reports covering acquisition, engagement, conversion, and monetization. Businesses can use event-based measurement and funnel exploration to examine activity, while cross-platform attribution connects measurement across platforms. Machine learning can help uncover insights and anticipate future customer actions. Built-in automation and flexible reporting support analysis, and shareable reports let teams collaborate. Analytics connects with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console. The Google Analytics plan is free for businesses of every size and includes customer measurement across websites and apps. Analytics 360 is for large enterprises that need advanced customization, scalable tools, higher limits, unsampled explorations, and enterprise-level support with service-level agreements. It also offers enhanced data freshness, including continuous intraday data within an hour. Analytics 360 directs interested customers to contact sales. Google Marketing Platform, part of Google, also provides developer and learning resources, including Analytics for developers, Analytics Academy, Skillshop, and Google Primer.
Who it suits
Google Analytics suits businesses of every size that want to measure customer activity across websites and apps and report on acquisition, engagement, conversion, and monetization. Large enterprises needing higher limits, advanced customization, unsampled explorations, or service-level agreements can consider Analytics 360.
What it does well
- Free Google Analytics plan for businesses of every size.
- Measures customer interactions across websites and apps.
- Includes event-based measurement and funnel exploration.
- Integrates with five Google services and advertising platforms.
- Shareable reports support collaboration.
- Analytics 360 includes unsampled explorations and intraday data within an hour.
What to know first
- Data retention is limited on Google Analytics.
- Higher limits and unsampled explorations are part of Analytics 360.
Limits
Google Analytics has limited data retention. Analytics 360 adds higher limits and unsampled explorations; it also directs interested customers to contact sales.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Google Analytics | Customer measurement across websites and apps · Acquisition, engagement, conversion, and monetization reporting · Funnel exploration and event-based measurement | On request |
| Analytics 360 | Advanced customization and scalable tools · Higher limits and unsampled explorations · Enterprise-level support and service-level agreements | On request |
As marketingplatform.google.com lists them, read 27 Sept 2026. The maker's own page has the final word.
Getting started
- Open the Google Analytics website.
- Choose the free Google Analytics plan or consider Analytics 360 for enterprise capabilities.
- Set up customer measurement for websites and apps.
- Use event-based measurement, reports, or funnel exploration to analyze activity.
- Use shareable reports to collaborate.
Verdict
Choose Google Analytics for free measurement across websites and apps, with reporting, funnel exploration, and Google integrations. Large enterprises that need higher limits, unsampled explorations, or enterprise-level support can look to Analytics 360.
Questions
Is Google Analytics free?
Yes. Google Analytics is available free of charge for businesses of every size.
What does Google Analytics measure?
It measures customer interactions across websites and apps and provides reporting for acquisition, engagement, conversion, and monetization.
Which platforms does it support?
Supported platforms include web, iOS, Android, AMP, and server.
What integrations are available?
Google Analytics integrates with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console. Analytics 360 also lists Salesforce.
What does Analytics 360 add?
Analytics 360 is aimed at large enterprises and includes advanced customization, scalable tools, higher limits, unsampled explorations, and enterprise-level support with service-level agreements.
Who makes Google Analytics?
Google Marketing Platform, which is part of Google, provides Google Analytics.
Facts from Google Analytics's own pages
- Premium capabilities
- Analytics 360 includes enhanced data freshness, continuous intraday data within an hour, and unsampled results. · marketingplatform.google.com, 27 Sept 2026
- Advertising connections
- Analytics connects insights to results through Google advertising and publisher tools. · marketingplatform.google.com, 27 Sept 2026
- API access
- Yes · marketingplatform.google.com, 20 Sept 2026
- Automated reporting
- Analytics includes built-in automation and intuitive, flexible reporting. · marketingplatform.google.com, 27 Sept 2026
- Company owner
- Google Marketing Platform is part of Google. · marketingplatform.google.com, 27 Sept 2026
- Conversion funnels
- Yes · marketingplatform.google.com, 20 Sept 2026
- Cross-platform insights
- Analytics provides understanding across devices and platforms. · marketingplatform.google.com, 27 Sept 2026
- Cross-platform attribution
- Analytics provides cross-platform attribution as part of its measurement foundation. · marketingplatform.google.com, 27 Sept 2026
- Customer insights
- Analytics helps businesses understand customers and deliver better experiences. · marketingplatform.google.com, 27 Sept 2026
- Data retention
- limited · marketingplatform.google.com, 20 Sept 2026
- Developer resources
- Google Marketing Platform provides Analytics for developers resources. · marketingplatform.google.com, 27 Sept 2026
- Ecommerce tracking
- Yes · marketingplatform.google.com, 20 Sept 2026
- Salesforce integration
- Analytics 360 lists Salesforce among its integrations. · marketingplatform.google.com, 27 Sept 2026
- Enterprise pricing
- Analytics 360 directs interested customers to contact sales; no price is shown. · marketingplatform.google.com, 27 Sept 2026
- Enterprise support
- Analytics 360 provides enterprise-level support with service level agreements across many functionalities. · marketingplatform.google.com, 27 Sept 2026
- Event tracking
- Yes · marketingplatform.google.com, 20 Sept 2026
- Free plan
- Yes · marketingplatform.google.com, 20 Sept 2026
- Free access
- Google Analytics is available free of charge. · marketingplatform.google.com, 27 Sept 2026
- Free tier audience
- The free solution is for businesses of every size. · marketingplatform.google.com, 27 Sept 2026
- Google integrations
- Analytics integrates with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console. · marketingplatform.google.com, 27 Sept 2026
- Machine learning
- Google machine learning helps uncover insights and anticipate future customer actions. · marketingplatform.google.com, 27 Sept 2026
- Sites and apps
- Analytics measures customer interactions across sites and apps throughout the customer lifecycle. · marketingplatform.google.com, 27 Sept 2026
- Reported result
- 412 Food Rescue reported cutting reporting time by 50% using cross-platform data. · marketingplatform.google.com, 27 Sept 2026
- Reports and collaboration
- Users can analyze data and collaborate with an easy-to-use interface and shareable reports. · marketingplatform.google.com, 27 Sept 2026
Where Google Analytics stands on Freedom251
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