Google Analytics

Google Analytics is ranked #23 of 141 in web analytics tools on Freedom251. It runs on API.

Google Analytics plans and pricing

Google Analytics Free Customer measurement across websites and apps · Acquisition, engagement, conversion, and monetization reporting · Funnel exploration and event-based measurement marketingplatform.google.com · 27 Sept 2026

Google Analytics Not published Customer measurement across websites and apps · Acquisition, engagement, conversion, and monetization reporting · Funnel exploration and event-based measurement marketingplatform.google.com · 20 Sept 2026

Analytics 360 Not published Advanced customization and scalable tools · Higher limits and unsampled explorations · Enterprise-level support and service-level agreements marketingplatform.google.com · 27 Sept 2026

Compared on web analytics tools

Free plan: Yes

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Google Analytics

Event tracking: Yes
Conversion funnels: Yes
Data retention: limited
Ecommerce tracking: Yes
API access: Yes
Free access: Google Analytics is available free of charge.
Free tier audience: The free solution is for businesses of every size.
Enterprise pricing: Analytics 360 directs interested customers to contact sales; no price is shown.
Sites and apps: Analytics measures customer interactions across sites and apps throughout the customer lifecycle.
Cross-platform insights: Analytics provides understanding across devices and platforms.
Customer insights: Analytics helps businesses understand customers and deliver better experiences.
Machine learning: Google machine learning helps uncover insights and anticipate future customer actions.
Reports and collaboration: Users can analyze data and collaborate with an easy-to-use interface and shareable reports.
Google integrations: Analytics integrates with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console.

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Where it ranks on Freedom251

Best Web Analytics Tools in 2026#23 of 141
Best Product Analytics Tools in 2026#25 of 42
Best Tag Management Software in 2026#8 of 17

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Sources

marketingplatform.google.com/about/analytics/· checked 20 Sept 2026
marketingplatform.google.com/about/analytics-360/· checked 27 Sept 2026