Best Google Analytics Alternatives in 2026
Updated
20 apps from web analytics tools ranked against Google Analytics on the same published basis.
- 1Google Analytics vs PostHog
- 2Google Analytics vs Zoho Apptics
- 3Google Analytics vs Matomo
- 4Google Analytics vs Mixpanel
- 5Google Analytics vs Amplitude
- 6Google Analytics vs Heap
- 7Google Analytics vs Contentsquare
- 8Google Analytics vs Jetpack Stats
- 9Google Analytics vs Hitsteps
- 10Google Analytics vs Simple Analytics
- 11Google Analytics vs KISSmetrics
- 12Google Analytics vs Visitor Analytics (TWIPLA)
- 13Google Analytics vs Triple Whale
- 14Google Analytics vs MonsterInsights
- 15Google Analytics vs ActionLab Analytics
- 16Google Analytics vs TinyAnalytics
- 17Google Analytics vs SingleAnalytics
- 18Google Analytics vs Pug
- 19Google Analytics vs WebSight
- 20Google Analytics vs DataFast
Google Analytics alternatives compared
| # | App | Score | Free plan | From | Runs on |
|---|---|---|---|---|---|
| 1 | PostHog | 8.2 | Free plan | Free | Android, API, iOS, Linux, Mac, self-hosted, Web, Windows |
| 2 | Zoho Apptics | 8.1 | Free plan | Free | Android, API, iOS, Linux, Mac, Web, Windows |
| 3 | Matomo | 7.9 | Free plan | €275/mo | API, self-hosted |
| 4 | Mixpanel | 7.8 | Free plan | $120/mo | API |
| 5 | Amplitude | 7.8 | Free plan | Free | API |
| 6 | Heap | 7.8 | Free plan | Free | API |
| 7 | Contentsquare | 7.7 | Free plan | Free | API |
| 8 | Jetpack Stats | 7.6 | Free plan | Free | API |
| 9 | Hitsteps | 7.6 | Free plan | $4.99/mo | API |
| 10 | Simple Analytics | 7.4 | Free plan | Free | API |
| 11 | KISSmetrics | 7.4 | Free plan | $99/mo | API |
| 12 | Visitor Analytics (TWIPLA) | 7.4 | Free plan | $2.99/mo | API |
| 13 | Triple Whale | 7.3 | Free plan | Free | — |
| 14 | MonsterInsights | 7.3 | Free plan | $16.58/mo | Web |
| 15 | ActionLab Analytics | 7.3 | Free plan | $14/mo | API, Web |
| 16 | TinyAnalytics | 7.2 | Free plan | £49/mo | API |
| 17 | SingleAnalytics | 7.2 | Free plan | $19/mo | API |
| 18 | Pug | 7.2 | Free plan | Free | Web, iOS, Android |
| 19 | WebSight | 7.0 | Free plan | Free | API |
| 20 | DataFast | 7.0 | Free plan | $5/mo | API |
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Questions about Google Analytics alternatives
What is the best alternative to Google Analytics?
PostHog, number 1 in web analytics tools with a score of 8.2 out of 10. The others here: Zoho Apptics, Matomo, Mixpanel and 16 more.
What is the best free alternative to Google Analytics?
PostHog is the best-ranked alternative with a free plan. 20 of the 20 alternatives here publish a free plan on their own pricing pages.
How are these alternatives ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation.