Best Web Analytics Tools in 2026
Updated
In short: PostHog is ranked #1 of 141 as of 2 October 2026, ahead of Zoho Apptics and Matomo. The best-ranked option with a free plan is Zoho Apptics. The lowest first paid tier on this page is Visitor Analytics (TWIPLA) at $2.99/mo.
Web analytics tools help you examine activity on a site and the actions visitors take. Compared on event tracking, conversion funnels, and ecommerce tracking, the entries also distinguish themselves through session recordings and API access. Data retention and monthly visitor limits can help you assess how each tool fits your measurement needs; free plans and paid-from pricing offer points of comparison on cost. PostHog, Zoho Apptics, and Matomo are among the options. Think about which behaviors you want to understand, how long you need to retain data, and whether the listed limits and features align with your site.
141 web analytics tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
24 of the 25 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | PostHogWeb · Windows · Mac · Linux · Android · iPhone · Self-hosted · API | Three bars | — | 6 of 6 | Free | 8.2 | |
| 2 | Zoho AppticsWeb · Windows · Mac · Linux · Android · iPhone · API | Three bars | — | 6 of 6 | Free | 8.1 | |
| 3 | MatomoSelf-hosted · API | Two bars | — | 0 of 6 | €275/mo | 7.9 | |
| 4 | MixpanelAPI | Two bars | — | 0 of 6 | $120/mo | 7.8 | |
| 5 | AmplitudeAPI | Two bars | — | 0 of 6 | Free | 7.8 | |
| 6 | HeapAPI | Two bars | — | 0 of 6 | Free | 7.8 | |
| 7 | ContentsquareAPI | Two bars | — | 0 of 6 | Free | 7.7 | |
| 8 | Jetpack StatsAPI | Two bars | — | 0 of 6 | Free | 7.6 | |
| 9 | HitstepsAPI | Two bars | — | 0 of 6 | $4.99/mo | 7.6 | |
| 10 | Simple AnalyticsAPI | Two bars | — | 0 of 6 | Free | 7.4 | |
| 11 | KISSmetricsAPI | Two bars | — | 0 of 6 | $99/mo | 7.4 | |
| 12 | Visitor Analytics (TWIPLA)API | Two bars | — | 0 of 6 | $2.99/mo | 7.4 | |
| 13 | Triple WhaleNo platforms listed | Two bars | — | 0 of 6 | Free | 7.3 | |
| 14 | MonsterInsightsWeb | Two bars | — | 1 of 6 | $16.58/mo | 7.3 | |
| 15 | TinyAnalyticsAPI | Two bars | — | 0 of 6 | £49/mo | 7.2 | |
| 16 | SingleAnalyticsAPI | Two bars | — | 0 of 6 | $19/mo | 7.2 | |
| 17 | PugWeb · Android · iPhone | Two bars | — | 3 of 6 | Free | 7.2 | |
| 18 | ActionLab AnalyticsAPI | Two bars | — | 0 of 6 | $14/mo | 7.1 | |
| 19 | WebSightAPI | Two bars | — | 0 of 6 | Free | 7.0 | |
| 20 | DataFastAPI | Two bars | — | 0 of 6 | $5/mo | 7.0 | |
| 21 | StatsAPI | Two bars | — | 0 of 6 | $4/mo | 7.0 | |
| 22 | ClickyAPI | Two bars | — | 0 of 6 | $6.67/mo | 7.0 | |
| 23 | Google AnalyticsAPI | One bar | — | — | 0 of 6 | — | 6.9 |
| 24 | FalorbWeb | One bar | — | 1 of 6 | Free | 6.8 | |
| 25 | WP StatisticsAPI | Two bars | — | 0 of 6 | $9.92/mo | 6.8 |
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which web analytics tool is ranked first on Freedom251?
PostHog is ranked #1 of 141 with a score of 8.2. Zoho Apptics is second and Matomo third.
How many of these have a free plan?
24 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Visitor Analytics (TWIPLA) has the lowest first paid tier we found: $2.99/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation. Paid placements never change a rank.