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Best Web Analytics Tools in 2026

Web analytics tools help you examine activity on a site and the actions visitors take. Compared on event tracking, conversion funnels, and ecommerce tracking, the entries also distinguish themselves through session recordings and API access. Data retention and monthly visitor limits can help you assess how each tool fits your measurement needs; free plans and paid-from pricing offer points of comparison on cost. PostHog, Zoho Apptics, and Matomo are among the options. Think about which behaviors you want to understand, how long you need to retain data, and whether the listed limits and features align with your site.

142 apps
Research read 27 Sept 2026
How the order is worked out

1

Countly
by Countly
Free plan Open source AndroidAPIiPhone+3

Countly combines event, funnel, ecommerce, and API analytics in paid plans. Review the hosting model, pricing, and included controls before choosing Flex or Enterprise.

9.2 From $175/mo · 14-day trial Visit site
2

Mnemar

Free plan Open source APILinuxSelf-hosted+1

Mnemar combines privacy-focused measurement with funnels, goals, real-time reporting, and a documented API.

8.6 Free plan Visit site
3

Mixpanel
by Mixpanel
Free plan AndroidAPIExtension+2

Choose Mixpanel if you need event tracking, funnels, session recordings, or ecommerce analytics with unlimited data retention.

7.7 Free plan · paid from $120/mo (annual) Visit site
4

Amplitude
by Amplitude
Free plan AndroidAPIExtension+3

Choose Amplitude if your team needs event tracking, conversion funnels, and session recordings, with a free plan available for up to 2M monthly events.

7.7 Free plan · paid from $0/mo Visit site
5

Heap
by Heap
Free plan AndroidAPIiPhone+2

7.7 Free plan Visit site
6

PostHog
by PostHog
Free plan AndroidAPIiPhone+5

PostHog combines analytics, session replay, feature management, and data movement in one product suite.

7.7 Free plan Visit site
7

Contentsquare
by Contentsquare
Free plan AndroidAPIExtension+2

7.7 Free plan · 15-day trial Visit site
8

Jetpack Stats

Free plan AndroidAPIiPhone+1

Choose Jetpack Stats if you want WordPress audience, traffic, and content reporting with ecommerce and social visibility.

7.6 Free plan Visit site
9

Zoho Apptics

Free plan AndroidAPIiPhone+4

Choose Zoho Apptics if you want app analytics alongside crash reporting, engagement tools, and multiple SDK options, with a free plan to start.

7.6 Free plan Visit site
10

Umami
by Umami
Free plan APILinuxSelf-hosted+1

Umami covers traffic, campaign, conversion, and retention reporting, with cloud and self-hosted options. Review event allowances and plan placement for replays and heatmaps when selecting a setup.

7.6 Free plan · 14-day trial Visit site
11

Swetrix
by Swetrix
Free plan APILinuxSelf-hosted+1

Swetrix covers traffic, conversion, performance, and error analytics with privacy-oriented tracking and a self-hosting option.

7.6 14-day trial Visit site
12

Simple Analytics
by Simple Analytics
Free plan APIExtensioniPhone+2

Choose Simple Analytics if its event tracking, conversion funnels and API access fit your needs, and the Free plan’s website, user and history allowances are sufficient.

7.6 Free plan · 14-day trial Visit site
13

Triple Whale
by Triple Whale
Free plan AndroidAPIExtension+2

Choose Triple Whale if your ecommerce or retail team wants unified business data, tracking, and a free plan for up to 10 users.

7.5 Free plan Visit site
14

OpenPanel
by OpenPanel
Free plan AndroidAPIiPhone+2

OpenPanel combines event analytics, privacy-focused tracking, and self-hosting with cloud plans from $2.50 a month. Its event-based pricing requires choosing a plan around monthly volume.

7.5 Free plan · paid from $2.50/mo · 30-day trial Visit site
15

Pug

Free plan AndroidAPIiPhone+2

Choose Pug if you want product analytics with funnels, retention, segmentation, and person-level activity, alongside the option to self-host.

7.5 Free plan Visit site
16

Matomo
by Matomo
Free plan APISelf-hosted

Matomo combines web analytics features with Cloud and self-hosted deployment options. Its free Community plan has unlimited users and hits, while Cloud plans start at €230/mo (annual).

7.4 Free plan · paid from €230/mo (annual) · 21-day trial Visit site
17

Ahoy

Free plan AndroidAPIiPhone+2

Ahoy offers Rails-focused first-party analytics with configurable storage, event tracking, and several privacy controls. Its developer-oriented scope and Rails target are important considerations.

7.4 Open source Visit site
18

Clicky

Free plan AndroidAPIExtension+2

Clicky combines event, funnel, and ecommerce tracking with plans defined by website and daily page-view limits. The free tier is limited to one website, and session recordings are not included.

7.4 Free plan · paid from $9.99/mo · 21-day trial Visit site
19

Open Web Analytics

Free plan APILinuxSelf-hosted+2

OWA offers broad tracking and reporting features for a self-hosted setup. Its server and database requirements make hosting part of the implementation.

7.4 Free plan Visit site
20

Google Analytics

Free plan API

Choose Google Analytics for free measurement across websites and apps, with reporting, funnel exploration, and Google integrations.

7.3 Free plan Visit site
21

Cloudflare Web Analytics

Free plan APIWeb

Cloudflare Web Analytics provides website usage and performance views with stated limits that vary by proxy setup and plan.

7.3 Free plan Visit site
22

WebSight

Free plan APISelf-hostedWeb

WebSight combines real-time traffic views with events, funnels, and session replay, and offers self-hosting.

7.3 Free plan Visit site
23

DataFast

Free plan APISelf-hostedWeb

DataFast focuses on the connection between visits and payments, with a free plan and a $5 a month Founder plan.

7.3 Free plan · paid from $5/mo Visit site
24

Statcounter
by Statcounter
Free plan AndroidAPIiPhone+2

Statcounter combines traffic reporting with replay, heatmaps, conversion and campaign analysis. Compare session allowances, retention and recording availability carefully across the plans.

7.3 Free plan · paid from €9/mo · 30-day trial Visit site
25

TinyAnalytics
by TinyAnalytics
Free plan APIWeb

Choose TinyAnalytics if you want analytics, experimentation and monitoring together, with plans that scale from personal projects to high-volume needs.

7.2 Free plan · paid from £49/mo · 30-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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