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Best Website Analytics in 2026

Website analytics tools help you measure visits and understand how people move through a site or product. This list covers hosted services, APIs, browser extensions, mobile apps and self-hosted options.

  1. 1

    Ackee

    Free plan APISelf-hostedWeb

    Ackee provides privacy-oriented, self-hosted traffic analytics with broad deployment choices and a GraphQL API.

    7.6 Free plan Visit site
  2. 2

    Amplitude

    by Amplitude
    Free plan AndroidAPIExtension+3

    Choose Amplitude if your team needs event tracking, conversion funnels, and session recordings, with a free plan available for up to 2M monthly events.

    7.6 Free plan · paid from $0/mo Visit site
  3. 3

    Clicky

    Free plan AndroidAPIExtension+2

    Clicky combines event, funnel, and ecommerce tracking with plans defined by website and daily page-view limits. The free tier is limited to one website, and session recordings are not included.

    7.6 Free plan · paid from $9.99/mo · 21-day trial Visit site
  4. 4

    Contentsquare

    by Contentsquare
    Free plan AndroidAPIExtension+2
    7.5 Free plan · 15-day trial Visit site
  5. 5

    Crazy Egg

    by Crazy Egg
    Free plan APIExtensionWeb

    Crazy Egg brings heatmaps, recordings and conversion tools into one website analytics offering.

    7.4 Free plan · paid from $29/mo (annual) · 30-day trial Visit site
  6. 6

    Heap

    by Heap
    Free plan AndroidAPIiPhone+2
    7.4 Free plan Visit site
  7. 7

    Cloudflare Web Analytics

    Free plan APIWeb

    Cloudflare Web Analytics provides website usage and performance views with stated limits that vary by proxy setup and plan.

    7.3 Free plan Visit site
  8. 8

    Independent Analytics

    by Independent Analytics
    Free plan APISelf-hostedWeb

    Independent Analytics offers a free WordPress analytics foundation with optional Pro reporting and integrations.

    7.2 Free plan · paid from $49/yr Visit site
  9. 9

    Mixpanel

    by Mixpanel
    Free plan AndroidAPIExtension+2

    Choose Mixpanel if you need event tracking, funnels, session recordings, or ecommerce analytics with unlimited data retention.

    7.2 Free plan · paid from $120/mo (annual) Visit site
  10. 10

    Microsoft Clarity

    Free plan AndroidExtensioniPhone

    Clarity offers a broad set of behavior analytics features without traffic limits or a listed charge. Its 30-day recording retention is worth factoring into how teams review session data.

    7.1 Free plan Visit site
  11. 11

    PostHog

    by PostHog
    Free plan AndroidAPIiPhone+5

    PostHog combines analytics, session replay, feature management, and data movement in one product suite.

    7.1 Free plan Visit site
  12. 12

    Simple Analytics

    by Simple Analytics
    Free plan APIExtensioniPhone+2

    Choose Simple Analytics if its event tracking, conversion funnels and API access fit your needs, and the Free plan’s website, user and history allowances are sufficient.

    7.1 Free plan · 14-day trial Visit site
  13. 13

    Google Analytics

    Free plan API

    Choose Google Analytics for free measurement across websites and apps, with reporting, funnel exploration, and Google integrations.

    7.0 Free plan Visit site
  14. 14

    GoSquared Analytics

    by GoSquared Analytics
    Free plan API

    GoSquared Analytics offers event and ecommerce measurement with API access and unlimited retention.

    7.0 Free plan · paid from £9/mo · 7-day trial Visit site
  15. 15

    Koko Analytics

    Free plan Self-hostedWeb

    Koko Analytics focuses on WordPress traffic measurement with self-hosted data and a free starting tier.

    7.0 Free plan · paid from €59/yr Visit site
  16. 16

    Matomo

    by Matomo
    Free plan APISelf-hosted

    Matomo combines web analytics features with Cloud and self-hosted deployment options. Its free Community plan has unlimited users and hits, while Cloud plans start at €230/mo (annual).

    7.0 Free plan · paid from €230/mo (annual) · 21-day trial Visit site
  17. 17

    Microanalytics

    Free plan APIWeb

    Microanalytics focuses on privacy-oriented traffic and conversion reporting with a quick installation and API access.

    7.0 Free plan Visit site
  18. 18

    Mouseflow

    by Mouseflow
    Free plan APIExtensionWeb

    Choose Mouseflow if your team needs session recordings and a collection of tools for analyzing visitor behavior, with plan limits that scale across sessions, projects and funnels.

    7.0 Free plan · 14-day trial Visit site
  19. 19

    Statcounter

    by Statcounter
    Free plan AndroidAPIiPhone+2

    Statcounter combines traffic reporting with replay, heatmaps, conversion and campaign analysis. Compare session allowances, retention and recording availability carefully across the plans.

    7.0 Free plan · paid from €9/mo · 30-day trial Visit site
  20. 20

    Umami

    by Umami
    Free plan APILinuxSelf-hosted+1

    Umami covers traffic, campaign, conversion, and retention reporting, with cloud and self-hosted options. Review event allowances and plan placement for replays and heatmaps when selecting a setup.

    7.0 Free plan · 14-day trial Visit site
  21. 21

    Netlify

    by Netlify
    Free plan APIWeb

    Netlify combines app development, deployment previews, backend features, and global delivery. Its hard limits and account-wide pause behavior make usage planning important.

    6.9 Free plan · paid from $9/mo Visit site
  22. 22

    Vercel

    by Vercel
    Free plan APIWeb

    Vercel brings deployment, delivery, framework support, and security features together for apps and agents. Check the Hobby restrictions and Pro usage terms before choosing a plan.

    6.7 Free plan · paid from $20/user/mo · 14-day trial Visit site
  23. 23

    Adobe Analytics

    by Adobe Analytics
    Free trial AndroidAPIExtension+2

    Adobe Analytics combines broad data collection with detailed journey analysis, governance, and developer access.

    6.6 Pricing on request Visit site
  24. 24

    Visitor Analytics (TWIPLA)

    by Visitor Analytics (TWIPLA)
    Free plan API

    Choose Visitor Analytics (TWIPLA) if you need website analytics with funnels, recordings, ecommerce tracking, and API access.

    6.5 Free plan · paid from $2.39/mo (annual) · 30-day trial Visit site
  25. 25

    W3Counter

    Free plan Web

    W3Counter pairs website statistics with configurable marketing widgets and tiered data retention.

    6.5 Free plan · paid from $5/mo Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare free plans, trial terms, paid starting prices, visit limits and data retention. Check support for event tracking, session replay, conversion funnels and privacy controls. If code access matters, review the licence before choosing.

Questions

Do website analytics tools have free plans?

Yes. A free plan is offered by items on this list, including Ackee, Clicky, Cloudflare Web Analytics and Google Analytics.

Is a free trial available?

A free trial is offered by items on this list. Clicky lists a 21-day trial; check the current terms for the tool you are considering.

Which platforms can these tools run on?

Platforms represented here include API, web, iOS, Android, browser extension and self-hosted deployments. Confirm support for your intended setup.

What analytics features should I compare?

Compare event tracking, session replay, conversion funnels, monthly visit limits, data retention and privacy controls.

How much can paid plans cost?

Paid pricing varies. Clicky lists plans from $9.99 per month, while Adobe Marketing Campaign Analytics lists pricing on request.

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