Free and open first

Best Website Analytics in 2026

32 apps
Research read 28 Sept 2026
How the order is worked out

1

Ackee

Free plan APISelf-hostedWeb

Ackee provides privacy-oriented, self-hosted traffic analytics with broad deployment choices and a GraphQL API.

7.6 Free plan Visit site
2

Amplitude
by Amplitude
Free plan AndroidAPIExtension+3

Choose Amplitude if your team needs event tracking, conversion funnels, and session recordings, with a free plan available for up to 2M monthly events.

7.6 Free plan · paid from $0/mo Visit site
3

Clicky

Free plan AndroidAPIExtension+2

Clicky combines event, funnel, and ecommerce tracking with plans defined by website and daily page-view limits. The free tier is limited to one website, and session recordings are not included.

7.6 Free plan · paid from $9.99/mo · 21-day trial Visit site
4

Contentsquare
by Contentsquare
Free plan AndroidAPIExtension+2

7.5 Free plan · 15-day trial Visit site
5

Crazy Egg
by Crazy Egg
Free plan APIExtensionWeb

Crazy Egg brings heatmaps, recordings and conversion tools into one website analytics offering.

7.4 Free plan · paid from $29/mo (annual) · 30-day trial Visit site
6

Heap
by Heap
Free plan AndroidAPIiPhone+2

7.4 Free plan Visit site
7

Cloudflare Web Analytics

Free plan APIWeb

Cloudflare Web Analytics provides website usage and performance views with stated limits that vary by proxy setup and plan.

7.3 Free plan Visit site
8

Independent Analytics
by Independent Analytics
Free plan APISelf-hostedWeb

Independent Analytics offers a free WordPress analytics foundation with optional Pro reporting and integrations.

7.2 Free plan · paid from $49/yr Visit site
9

Mixpanel
by Mixpanel
Free plan AndroidAPIExtension+2

Choose Mixpanel if you need event tracking, funnels, session recordings, or ecommerce analytics with unlimited data retention.

7.2 Free plan · paid from $120/mo (annual) Visit site
10

Microsoft Clarity

Free plan AndroidExtensioniPhone

Clarity offers a broad set of behavior analytics features without traffic limits or a listed charge. Its 30-day recording retention is worth factoring into how teams review session data.

7.1 Free plan Visit site
11

PostHog
by PostHog
Free plan AndroidAPIiPhone+5

PostHog combines analytics, session replay, feature management, and data movement in one product suite.

7.1 Free plan Visit site
12

Simple Analytics
by Simple Analytics
Free plan APIExtensioniPhone+2

Choose Simple Analytics if its event tracking, conversion funnels and API access fit your needs, and the Free plan’s website, user and history allowances are sufficient.

7.1 Free plan · 14-day trial Visit site
13

Google Analytics

Free plan API

Choose Google Analytics for free measurement across websites and apps, with reporting, funnel exploration, and Google integrations.

7.0 Free plan Visit site
14

GoSquared Analytics
by GoSquared Analytics
Free plan API

GoSquared Analytics offers event and ecommerce measurement with API access and unlimited retention.

7.0 Free plan · paid from £9/mo · 7-day trial Visit site
15

Koko Analytics

Free plan Self-hostedWeb

Koko Analytics focuses on WordPress traffic measurement with self-hosted data and a free starting tier.

7.0 Free plan · paid from €59/yr Visit site
16

Matomo
by Matomo
Free plan APISelf-hosted

Matomo combines web analytics features with Cloud and self-hosted deployment options. Its free Community plan has unlimited users and hits, while Cloud plans start at €230/mo (annual).

7.0 Free plan · paid from €230/mo (annual) · 21-day trial Visit site
17

Microanalytics

Free plan APIWeb

Microanalytics focuses on privacy-oriented traffic and conversion reporting with a quick installation and API access.

7.0 Free plan Visit site
18

Mouseflow
by Mouseflow
Free plan APIExtensionWeb

Choose Mouseflow if your team needs session recordings and a collection of tools for analyzing visitor behavior, with plan limits that scale across sessions, projects and funnels.

7.0 Free plan · 14-day trial Visit site
19

Statcounter
by Statcounter
Free plan AndroidAPIiPhone+2

Statcounter combines traffic reporting with replay, heatmaps, conversion and campaign analysis. Compare session allowances, retention and recording availability carefully across the plans.

7.0 Free plan · paid from €9/mo · 30-day trial Visit site
20

Umami
by Umami
Free plan APILinuxSelf-hosted+1

Umami covers traffic, campaign, conversion, and retention reporting, with cloud and self-hosted options. Review event allowances and plan placement for replays and heatmaps when selecting a setup.

7.0 Free plan · 14-day trial Visit site
21

Netlify
by Netlify
Free plan APIWeb

Netlify combines app development, deployment previews, backend features, and global delivery. Its hard limits and account-wide pause behavior make usage planning important.

6.9 Free plan · paid from $9/mo Visit site
22

Vercel
by Vercel
Free plan APIWeb

Vercel brings deployment, delivery, framework support, and security features together for apps and agents. Check the Hobby restrictions and Pro usage terms before choosing a plan.

6.7 Free plan · paid from $20/user/mo · 14-day trial Visit site
23

Adobe Analytics
by Adobe Analytics
Free trial AndroidAPIExtension+2

Adobe Analytics combines broad data collection with detailed journey analysis, governance, and developer access.

6.6 Pricing on request Visit site
24

Visitor Analytics (TWIPLA)
by Visitor Analytics (TWIPLA)
Free plan API

Choose Visitor Analytics (TWIPLA) if you need website analytics with funnels, recordings, ecommerce tracking, and API access.

6.5 Free plan · paid from $2.39/mo (annual) · 30-day trial Visit site
25

W3Counter

Free plan Web

W3Counter pairs website statistics with configurable marketing widgets and tiered data retention.

6.5 Free plan · paid from $5/mo Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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