Freedom251 › Web analytics tools
Umami
by Umami
What Umami is
Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue. Its reports include pageviews, visitor metrics, UTM campaigns, real-time data, funnels, goals, journeys, attribution, and revenue. Session replays and click and scroll heatmaps are listed on the Business plan and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, revenue tracking, replays, and heatmaps can collect additional information when enabled and configured. Replays are off by default and mask input fields by default. Customers can use managed Umami Cloud or self-host the platform. Self-hosting options include source installation, Docker Compose, a prebuilt Docker image, and a third-party Kubernetes Helm chart. The Hobby cloud plan is free. Pro costs $20 a month and includes one million events monthly, up to 20 websites, and two-year data retention; Business costs $200 a month and includes heatmaps and session replays.
Who it suits
Umami suits website and product teams seeking analytics with either managed cloud hosting or self-hosting. Its Business plan lists replays and heatmaps for teams needing those behavior tools.
What it does well
- Free Hobby cloud plan
- Offers managed cloud and self-hosting
- Standard analytics uses no cookies
- Pro includes API and MCP access
- Integrations include several platforms and programming APIs
What to know first
- Session replays and heatmaps are on Business and above
- Cloud events above the plan allowance are billed per event
- Self-hosting requires compatible infrastructure
Limits
The free Hobby plan is the free Cloud option. Cloud events above a plan’s included amount are billed per event without interrupting data collection; Pro includes 1 million events per month and Business includes 10 million. Session replays and heatmaps are listed on Business and above.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Hobby | month · 100K events/month · 1 website · 6-month data retention · community support | Free |
| Pro | monthly · 1 million events/month included · up to 20 websites · up to 10 team members · 2-year data retention · API and MCP access | $20 a month |
| Business | monthly · 10 million events/month included · unlimited websites and team members · 5-year data retention · 5,000 session replays included · heatmaps | $200 a month |
| Enterprise | Custom event volume and data retention · SAML SSO · uptime SLA · onboarding support · enterprise support | On request |
As umami.is lists them, read 11 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Umami website.
- Choose managed Umami Cloud or self-host the open-source platform.
- For self-hosting, use source, Docker Compose, a prebuilt Docker image, or a third-party Kubernetes Helm chart.
- For a source installation, use Node.js 18.18 or newer and PostgreSQL 12.14 or newer.
- Choose a Cloud plan: Hobby, Pro, Business, or Enterprise.
Verdict
Umami covers traffic, campaign, conversion, and retention reporting, with cloud and self-hosted options. Review event allowances and plan placement for replays and heatmaps when selecting a setup.
Questions
Is Umami free?
Yes. Umami lists a free Hobby Cloud plan. Pro costs $20 a month, and Business costs $200 a month, both billed monthly.
Is Umami open source?
Yes. Customers can self-host the open-source platform on their own infrastructure or use managed Umami Cloud.
Which platforms does Umami support?
Its listed platforms are API, Linux, self-hosted, and web. Self-hosting options include source, Docker Compose, a prebuilt Docker image, and a third-party Kubernetes Helm chart.
What is included with Pro?
Pro is $20 a month, billed monthly, and includes 1 million events per month, up to 20 websites, up to 10 team members, two-year data retention, and API and MCP access.
What is included with Business?
Business is $200 a month, billed monthly. It includes 10 million events per month, unlimited websites and team members, five-year data retention, 5,000 session replays, and heatmaps.
Who makes Umami?
The maker is Umami, headquartered in San Francisco, California, United States.
Facts from Umami's own pages
- AI access
- The official MCP server provides read-only analytics tools and is available on Umami Cloud Pro plans and above and on self-hosted Umami v3.4 or later. · umami.is, 11 Oct 2026
- Analytics
- Features include pageview and visitor metrics, UTM campaign tracking, real-time data, funnels, goals, journeys, retention, attribution, and revenue reporting. · umami.is, 11 Oct 2026
- API access
- Yes · docs.umami.is, 22 Sept 2026
- Behavior tools
- The platform offers session replays and click and scroll heatmaps; the pricing page lists these on the Business plan and above. · umami.is, 11 Oct 2026
- Compliance
- Umami states its approach supports GDPR and CCPA compliance and says its Cloud servers are located in the US and EU. · umami.is, 11 Oct 2026
- Conversion funnels
- Yes · docs.umami.is, 22 Sept 2026
- Ecommerce tracking
- Yes · docs.umami.is, 22 Sept 2026
- Event tracking
- Yes · docs.umami.is, 22 Sept 2026
- Free plan
- Yes · docs.umami.is, 22 Sept 2026
- Headquarters
- San Francisco, California, United States · umami.is, 28 Sept 2026
- Hosting
- Customers can use managed Umami Cloud or self-host the open-source platform on their own infrastructure. · umami.is, 11 Oct 2026
- Integrations
- The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs. · docs.umami.is, 11 Oct 2026
- Optional data
- Distinct IDs, custom event or session properties, revenue tracking, session replays, and heatmaps can collect additional information when enabled and configured. · umami.is, 11 Oct 2026
- Privacy
- Umami says standard web analytics uses no cookies, does not track visitors across websites, and does not collect directly identifying information or sell data. · umami.is, 11 Oct 2026
- Product
- Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue. · umami.is, 11 Oct 2026
- Replay controls
- Session replays are disabled by default, require an additional recorder script, and mask input fields by default. · umami.is, 11 Oct 2026
- Security
- Umami Cloud connections use HTTPS and TLS, and customer accounts, teams, websites, and analytics data are logically separated. · umami.is, 11 Oct 2026
- Self-hosting
- Self-hosted installation options include source, Docker Compose, a prebuilt Docker image, and a third-party Kubernetes Helm chart; the documented source install requires Node.js 18.18 or newer and PostgreSQL 12.14 or newer. · docs.umami.is, 11 Oct 2026
- Session recordings
- Yes · docs.umami.is, 22 Sept 2026
- Support
- The Hobby plan includes community support, Pro includes email support, Business includes email and chat support, and Enterprise includes enterprise support. · umami.is, 11 Oct 2026
- Usage limit
- Cloud usage counts pageviews plus custom events and stored custom event properties; events above a plan’s included amount are billed per event without interrupting data collection. · umami.is, 11 Oct 2026
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